The partnership began implementing regenerative agricultural practices on the property in June 2020, with the goal of having a fully functional operation by Fall, 2021.
“We founded TerraPurezza to prove that regenerative agriculture can be done at scale as a viable alternative to our current unsustainable food system,” said Tina Weldon, owner of TerraPurezza. “The Nelson family are true advocates for our vision, and we can’t imagine a better partner to work with us on implementing a system of integrated regenerative agriculture practices that can become a model for others across the country.”
Willie Nelson, owner of Luck Ranch, musician, and co-founder of Farm Aid, has supported America’s farms and ranches for over 30 years and has established a track record as an environmentalist and champion of family farms. Today, Luck Ranch is the venue for the annual Luck Reunion music festival and is also home to more than 70 rescued horses.
Related: Regenerative Agriculture: 25 Things to Know Now Report Highlights Role of Regen Ag Practices in Food System Resilience Dr. Bronner’s Now Sourcing 100% of Hemp Seed Oil from U.S. Farmers“We have been following TerraPurezza for a few years now and I think their ideas about land restoration are great. We can grow our own vegetables and fruit; that’s good to have,” said Willie Nelson. “Our family wants to be a part of showing that regenerative agriculture is possible for both small family farmers and big corporate farmers.”
TerraPurezza plans to build upon Luck Ranch's practices by regenerating soil and creating sustainable foundations for nutritionally-dense food through rotational grazing of high-density livestock, effective water management via land augmentation, restoring native grasses, and the maintaining high quality animal welfare.
Data collected will be used to create scalable standards for the industry that are better for the land, the air, and "anyone who eats food" the company says.