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Tip of the Month

Success Strategies: Maximize ROI at Expo West

Three tips to optimize your Natural Products Expo West experience and ensure you make the most of this industry-defining event.

February 20, 2025

Nancy Trent

Natural Products Expo West is a platform to discover, connect, and innovate. Nancy Trent offers tips to help you navigate the show with ease and position yourself to lead in the ever-growing natural products space.

Firefly Baseball + sales concept purple background 10722.jpg

Tip of the Month

How Sales is a Lot Like Baseball

November 21, 2024

WholeFoods Magazine Contributor

The most important thing in generating sales? Read on for key insights.

3 Ways Marketing Strengthens Your Health & Wellness Brand During a Recession

November 29, 2022

Jane Phelps, CEO, Know Agency

Cutting back your marketing during a recession is the beginning of the end for your brand awareness and customer engagement. When you cut back on marketing or stop it all together, you quickly disappear. It doesn’t matter how strong your products are or how much brand loyalty you have accumulated.

Tired of Smartphone Shoppers? Hit the Reset Button! Naming Contest – Win $100!

March 28, 2017

Jay Jacobowitz, President & Founder, Retail Insights

Here’s a universal: a shopper walks into an independent natural products retail store and asks for health information, which the nutritionist willingly provides in a 20-minute conversation. As the conversation wraps up, said shopper pops open a price-comparison app on his or her smartphone to check prices elsewhere. How rude!...