consumer - Page 1 | WholeFoods Magazine

KSM-66 Ashwagandha’s Gold-Standard Commitment to Safety

Amid this climate of ambiguity, where trust has become more critical than ever, KSM-66 Ashwagandha has established itself as a clear benchmark.

February 20, 2026

WholeFoods Magazine Contributor

KSM-66 has taken significant steps to validate traditional Ayurvedic claims through modern scientific research for today’s health-conscious consumers.

PLT Study Shows Mood Influences Sports and Active Nutrition

The research looks at the correlation between cognitive states and sports motivation, performance, and recovery.

July 31, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

PLT collected the data as a means towards creating more meaningful, innovative sports and active nutrition products.

Highlights: 2025 Vitamin Shoppe Trends Report

The data points to 5 key areas impacting wellness trends.

June 23, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The Vitamin Shoppe's Health & Wellness Trend Report gives an in-depth look at the products, preferences, and behaviors influencing the wellness landscape in 2025.

Kerry Unveils 2025 North America Taste Charts Smarts

The report helps food and beverage developers understand developing consumer preferences.

April 27, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The interactive quiz from Kerry provides highly customized insight into the evolving preferences of consumers and identifies the most inviting flavors of specific categories.

Research: Global Consumers Focused on Healthspan

Analysis conducted by Euromonitor International reveals customers are focused on staying healthier for longer.

March 26, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

52% of consumers say their health will improve over the next five years. Take a look at what they are prioritizing to reach their healthspan goals.

Natural Products News Briefs: Lonza, Kerry, JAMBAR & More

What's new in natural? Catch up on the latest!

March 19, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Young woman choosing a fresh salad standing with basket at the food market.

Study Reveals Biggest Shoppers of Organic

Research from the Organic Trade Association and Euromonitor show opportunities with Millennials and Gen Z

March 4, 2025

Rebecca Viscomi

An Organic Trade Association survey sheds light on the growing interest of younger consumers for shopping organic.

Natural Products News Briefs: AHPA, Balchem, Circana, WIN & More

What's new in natural? Catch up on the latest!

February 15, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

US Capitol building at sunset, Washington DC, USA.

NPA Sets Date for Fly-in Day 2025

Here's what you need to know for the annual advocacy event taking place on May 8th.

January 23, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The annual event invites attendees to advocate for the rights of their industry and clients.

Independent Retailers Look Back on 2024 & Ahead to 2025

Our year-end cross-country survey reveals widespread resilience and optimism. Hear what independent natural retailers are thinking and feeling about the year just past, and the year ahead.

January 16, 2025

Jay Jacobowitz, President & Founder, Retail Insights

What are independent natural retailers thinking and feeling about the year that just past, and the year ahead? Find out!