In 2018, NOW® — the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel — is celebrating its 50 year anniversary and remains dedicated to its mission of providing products and services that empower people to lead healthier lives. A whole year of anniversary events and programs are underway, with an array of giveaways, special events, and retailer in-store support materials. Topping all this off is an exciting consumer instant-win game designed to drive traffic and excitement in retail stores. With the “Celebrate NOW” Instant-Win Game, NOW is saying thanks by giving away fifty $10,000 prizes. Complete details can be viewed here: www.nowfoods.com/celebratenow
Also new in 2018, NOW® Sports products have a new silver label, and third-party certification from Informed Sport, a global quality assurance program for sports nutrition products, suppliers and manufacturers. The program certifies that every batch of a supplement product bearing the
Informed-Sport logo has been tested for banned substances by LGC’s world-class sports anti-doping laboratory.
NOW’s commitment to the natural products channel has been demonstrated since the company was founded by Elwood Richard in 1968. Still owned by the Richard family today, the company sells more than 1,400 natural products, including dietary and herbal supplements, personal care products, essential oils, sports nutrition, and foods. NOW products are distributed in 70 countries around the world, and the company employs more than 1,500 people in North America. NOW is recognized for its commitment to quality and making natural wellness products affordable.
NOW operates a cutting-edge manufacturing facility and a separate distribution facility in Bloomingdale, Illinois, a second manufacturing and distribution center in Sparks, Nevada, and a manufacturing facility in Ontario, Canada. Their in-house labs and testing capabilities are second-to- none in the dietary supplements industry.
Dedicated to the natural food retailer for 50 years, NOW offers many services to help retailers build business, including a comprehensive online training program and an array of free tools designed to help them be more successful. The online retailer training program, NOW® Product-ology, is designed to create experts in the aisle. Retail staff can watch quick and informative training videos, test their progress with quizzes, and earn free NOW products and a completion certificate. Monthly webinars are led by NOW’s nutritionist staff or expert guest speakers.
NOW’s goal is for 100% of its products to contain only non-GMO ingredients. The entire food line is GMO-free, with the majority Non-GMO Project Verified. The vast majority of NOW’s essential oils are also Non-GMO Project Verified. A very high percentage of NOW supplements are Non-GMO Assured, which is NOW’s active process for defining non-GMO products and defined by stringent NOW quality standards, which involves a combination of documentation and testing.
NOW has received many awards for its products, domestic and international business growth, employee programs, and philanthropic and environmental initiatives. The National Association for Business Resources has recognized NOW as one of “Chicagoland’s 101 Best and Brightest Companies to Work For” for 11 consecutive years, a “Best and Brightest Companies to Work for in the Nation” for five consecutive years, and one of “The Nation’s Best and Brightest in Wellness®” in 2017.
NOW recently launched a partnership with TerraCycle to divert flexible packaging including toothpaste tubes and food pouches from landfills. Consumers will be able to return these items at no charge to TerraCycle for recycling.
Association memberships: CRN, NPA, AHPA, UNPA, CFH, ABC, NPF.With over 1,400 products in its catalog including dietary supplements, personal care, essential oils, sports nutrition, and non-GMO foods including a certified gluten-free line, NOW remains a health food channel anchor. Product categories include:
• Vitamins and Minerals, Amino Acids and Free Radical Scavengers
• Heart, Metabolic, Immune and Digestive Support Supplements
• Green Foods, Fiber and Herbs
• Joint Comfort and Joint Structural Support Products
• Men’s, Women’s and Children’s Specialty Supplements
• Sports Nutrition, Weight Management and Protein
• Essential Oils, Personal Care, and Skin Care
• Mental Fitness and Cognitive Support
• Omega-3, Nutritional Oils and EFAs
• Non-GMO Foods, Gluten-Free and Allergy-Friendly Foods, Gourmet Oils, Sweeteners
• Pet Supplements
NOW Corporate Office244 Knollwood Drive
Bloomingdale, IL 60108
Telephone: (630)545-9098, (800)999-8069
Key PersonnelJim Emme, CEO
Ernest Shepard, COO
Andy Kotlarz, CFO
Aaron Secrist, Vice President of NOW Health Group Quality and Regulatory Affairs
Dan Richard, Vice President of NOW Health Group Global Sales and Marketing
Rick Sharpee, Ph.D., Director of Science & Nutrition