The campaign, taking place on Instagram and Facebook, will spotlight the many women who put others before them, their personal and work-related obstacles, in addition to collecting powerful advice.
“Supporting the wellbeing of our consumers and being a trusted brand that they can rely on is central to our identity. When we saw the many challenges this year brought—especially with so many women still overwhelmed with unprecedented layoffs, reentering a rapidly changing workforce, or balancing their life at home—we had to act,” said Joanne Lesaca, Brand Manager for ARM & HAMMER Laundry, in a press release. "We are proud to continue our partnership with Dress for Success, an organization whose goals we so resonate with, to honor the strength and power of women, recognize their achievements and experiences, and raise money for an incredible cause. Together, we can accomplish so much more.”
The #PowerToHer campaign aims to create a platform for women to utilize the hashtag and social media to share their professional knowledge and personal experiences. The campaign calls on individuals to showcase their strength and power, and motivate others to get involved via Instagram and Facebook by participating in the below actions:
- Post a photo flexing your right arm
- Share words of empowerment
- Include the hashtags #PowerToHer and #sweepstakes, tag @armandhammerlaundry
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