Naturex has launched VegeBrite, pure fruits and vegetables concentrates that complement its existing E-Color line. VegeBrite concentrates are made without formulation additives or preservatives thanks to aseptic packaging, says the firm.

LycoRed launched new formulations for hair and nail nutrition, based on vitamin B complex and amino acids. An advanced microencapsulation technology helps mask negative odors and tastes.

New from Bluebonnet Nutrition is Extreme Edge, three supplements intended for bodybuilders, strength-trained athletes and endurance athletes. The system combines pre-, during and post-exercise supplements. All are Certified for Sport by NSF and free of any banned substances.

Effer-C Elderberry from NOW Foods is an effervescent drink mix powder pack that contains 1,000 mg of vitamin C plus antioxidants and CoQ10 for energy and immune system support. It is made with BetterStevia and xylitol to keep the mix sugar free. The product is packaged in individual servings.
SRP: $12.99

GMO- and soy-free Phosphatidylserine (PS) is part of the new Advanced Solutions line from Reserveage Organics. PS is considered among the most important of all brain-supporting nutrients, according to the company, benefiting memory, mental performance, attentiveness and reaction time. This formula uses Sharp PS Green from Enzymotec, sourced from expeller-pressed sunflower seeds.

The new Vegan Collection from MegaFood includes a daily supplement, an antioxidant combination, vitamin B12 and a digestive enhancer for vegans. All supplements in this line are certified vegan, as well as tailored to meet the dietary needs of vegan clientele.
SRP: $6.60–19.40

Four gummies are available from Nutrition Now. Men’s Complete supports energy production and prostate health. 50+ Complete supports healthy cholesterol levels and a healthy heart. Women’s Complete supports healthy bones and provides 100 mg of collagen per serving. Two Calcium Chocolate gummies contain as much calcium as two 6-oz. glasses of milk.

National Enzyme Company is now offering its first in-house label on Professional Formula products, which offer tamper-resistant seals and personalized labels. Included in the new line are products for women (healthy bones and vitality), men (healthy vitality), joint health, cardio support (heart-specific, circulatory, omega-3), sleep aids, energy (with and without caffeine) and digestive support.

Health Logic Laboratories launched a new line designed to “promote youthfulness and vitality through age-fighting nutrients and innovative formulations.” The line includes BioCell Collagen for connective tissue support, i-Sabi for liver support, Fluid HA for joint health, SpineTrac C2 for back support and FloraMune for digestive/immune health.