First Organic Astaxanthin Comes to Market

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Astaxanthin

BGG Group has spun off its astaxanthin business into a new subsidiary called Algae Life Sciences, Inc., and launched the first organic-certified astaxanthin on the market, AstaZine. The firm used Ecocert as its organic certifier.

“We’re currently looking at emerging delivery methods that will allow brands to use a Certified Organic logo such as the USDA’s on their packaging as well,” said Joe Huff, CEO of AlgaeLife’s North American operation.

For more, please watch our Expo West interview with Huff at www.wholefoodsmagazine.com/multimedia.

Published in WholeFoods Magazine May 2016