Straight Arrow has developed a line of shampoos and conditioners called Conceived by Nature, promoting moisture and shine. The coconut and corn surfactant base in the shampoos also contain aloe vera, grape and olive extract, as well as vitamins B5 and E. The conditioners also contain many natural ingredients such as sweet almond, olive, coconut and shea butter. Different scents include citrus, lavender and rosemary.

The Damascus Rose Beauty line from W.S. Badger Company, Inc. is a three-part moisturizing system that includes lavender, chamomile, calendula, sea buckthorn, rosehip and pomegranate oil as ingredients. The line includes a face oil, body oil and beauty balm. SRP: face oil $12.00, body oil $27.00, beauty balm $14.00

JASÖN now offers Pure Natural Deodorant Sticks, which are “clinically tested to deliver all day odor protection, without the use of aluminum and propylene glycol.” Odor-fighting ingredients include grapefruit seed extract, corn starch, baking soda and zinc ricinoleate. Aloe vera and lavender oil soothe skin, while vitamin E moisturizes. Formulas include: Soothing Aloe Vera, Nourishing Apricot, Calming lavender, Purifying Tea Tree and more.

Nature’s Gate introduces new shower products in two pleasing scents. On offer are açai scented body wash, liquid soap and lotion, as well as green tea scented body wash and liquid soap. Each product contains antioxidants, and a patented combination of 7 Natural Moisture Boosters: sodium hyaluronate, vegetable glycerin, shea butter, sweet almond oil, vitamin E, apricot kernel oil and soybean oil.

Jurlique Skin Care has delivered moisturizing hand sanitizer to the market. The product contains Safflower Oleosomes, Austrian Bush Mint and a proprietary biodynamic blend. According to the company, the sanitizer is an “innovative antibacterial that kills 99.9% of germs naturally and nourishes hands without irritating the skin.” SRP: $6.50 for 1.7 oz travel size, $15.00 for 5.9 oz with pump.

WILD Flavors, Inc. launched Vegeceuticals, made with a proprietary technology that extracts key phytonutrients from fruits and vegetables. Two varieties are available: Orange powder or liquid contain beta-carotene from vegetables such as carrots, pumpkins and paprika, while the red powder or liquid provides anthocyanins from beets, rhubarb, tomatoes and other purple fruits.

Emani Minerals unveils “How 2Be Guides,” comprehensive cosmetic kits that contain simple “how-to” steps and all the tools to create a desired look. There are five “How 2Be Guides” to choose from containing a range of looks from professional to a social occasion. The guides each contain approximately four make-up products that have been specially designed to go together. SRP: $28.00

ECR Software Corporation has come out with new software to make ordering quicker and easier for shop owners. CATAPulT 5.1 introduces 80 new functions such as the Auto Default PO, which allows ordering from more than one supplier at once , and driver’s license scanning for checking age and account information. ECRS says, “Our goal is to provide our customers with complete, front-to-back retail automation from one reliable and trusted partner.”

Dr. Neuzil’s Irrigator Nasal Cleansing Spray offers a nasal irrigator that can help to relieve nasal symptoms. Formulated with 50% saline, a mixture of oils and other natural ingredients, this nasal spray was found in a consumer study to be more effective than other saline sprays or a netti pot for clearing up nasal symptoms. It will refresh consumers, is nonmessy, and easy and convenient to use, says the company.