Visibly lift, firm and tighten the delicate eye area while smoothing crow’s feet with new derma e Firming DMAE Eye Lift. This crème is fortified with InstaLift Goji, advanced wrinkle-fighting peptides Argireline and Matrixyl synthe’6, and ultra-hydrating hyaluronic acid. With continued use, this blend leaves the delicate eye area firmer, smoother and younger-looking.

Nutrex Hawaii now offers Green Complete Superfood Powder, a supplement that supports the immune system and healthy energy levels. With a natural vanilla bean flavor, the drink mix-in offers 3 grams of Hawaiian spirulina plus an organic greens blend, organic antioxidant blend and probiotics.

Natural Vitality introduced a capsule companion to its liquid Organic Life Vitamins. Whole Life Daily Multi caps are based on the same formulation as its liquid cousin including 24 organically grown veggies, superfruits and fruits, organic quinoa plant protein and organic aloe vera. WLDM also contains a plant-based multi mineral complex, vitamins and other supportive nutrients.

Two new vegetarian liquid supplements have been added to the Buried Treasure line from Life Line Foods. Buried Treasure Digestive Relief contains prebiotics, aloe, antioxidant and anti-inflammatory fruits and traditional herbs to promote healthy digestion. Herbal Iron provides non-animal sourced iron along with nutrient rich foods like baobab and nopal, soothing herbs and antioxidants.

Carlson Labs has introduced and updated several formulas. Biotin 5000 mcg promotes healthy hair and nails. Elite EPA Gems contains 1,000 mg of EPA, and Fish Oil Q delivers fish oil and CoQ10 for heart, brain, vision and joint health. Phosphatidylserine is now formulated with non-GMO ingredients and supports healthy brain function.

Three new products have been introduced by Vitanica. Metabolic Manager is designed to provide glycemic/metabolic support through botanicals with antioxidant and adaptogenic properties. Vegan Symmetry is a high-potency multivitamin, mineral and herbal supplement for vegan diets. Sleep Tonic adds to the Tasty Tonic line and is flavored with natural raspberry extract.

Gaia Herbs added two products to its line: TurmericBoost: Uplift and TurmericBoost: Restore, both offering a standardized turmeric root extract with 42 mg of curcumin per serving. Restore is made from a vanilla chai prebiotic blend consisting of organic cardamom, allspice, cinnamon, star anise, holy basil and vanilla bean. Meanwhile, Uplift offers all these ingredients plus gotu kola and lemon balm leaves for a healthy mood. Both powders are vegan, unsweetened, soy free, gluten free and easy to blend.

Reserveage Nutrition’s new Bergamot Cholesterol Support with Resveratrol contains bergamot (as Bergamonte), olive fruit extract and a polyphenol blend to help maintain healthy cholesterol levels and provide antioxidant support, according to the company. The polyphenol blend is made from organic red grapes and trans-resveratrol to help with cellular health.

New from Life Extension is Chol-Support, a cholesterol support supplement combining a branded vitamin B5 derivative (Pantesin Pantethine) with artichoke extract to promote healthy levels of LDL and non-HDL cholesterol. According to the company, this soft gel formulation also can support increased levels of valuable CoQ10.