Share of Wallet and Market Basket

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Interview from The Healthy and Natural Show

Daniel Lohman, CPSA, Organic & CPG Strategic Advisor for Category Management Solutions explains the concepts of shared wallet and market basket and why they are important for retailers to consider when competing with others for business. Shot on location at The Healthy and Natural Show in Chicago, held May 5-7, 2016 at the Navy Pier. Look for Mr. Lohman’s article in the June issue of WholeFoods Magazine. You can also read more from him at www.cms4cpg.com.