Grocery Briefs: March 2015

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Post Holdings Inc. will acquire cereal company MOM Brands Co., Minneapolis, MN, for $1.15 billion.

The Hershey Company, known for its chocolate brands, has agreed to purchase Krave Jerky, Sonoma, CA, makers of high-protein jerky snacks.

Gnu Foods FiberLove bars have been acquired by NuGo Nutrition, Pittsburgh, PA. NuGo, known for its protein bars, will keep the FiberLove bars recipe the same but will change their name to NuGo Fiber d’Lish.

Emeryville, CA-based Clif Bar & Company has agreed with Spartan Race, Inc. that the CLIF Builder bars will be the Official Protein Bar of the U.S. Reebok Spartan Race and Spartan Race coverage on NBC and NBCSN through 2016.

Published in WholeFoods Magazine, March 2015

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