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    <title>Move Nutrition</title>
    <description>Coverage dedicated to sports nutrition, active lifestyle products, hydration, protein innovation, endurance support, and performance-focused supplement trends shaping the movement-driven consumer market.</description>
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      <title>Focus on Micronutrients</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Iron is crucial for oxygen transport, energy production, and endurance – some of the core pillars of athletic performance.</description>
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        <![CDATA[<p>Iron is crucial for oxygen transport, energy production, and endurance – some of the core pillars of athletic performance. </p><br>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17985</guid>
      <pubDate>Sun, 03 May 2026 10:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17985-focus-on-micronutrients</link>
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      <title>Power Play Fuel: Built on Expert Formulation, Quality, and Testing Certifications</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Power Play Fuel was built on a simple premise: Quality is foundational. Co-founder Keith Cutler discusses the committment to investing in purity, safety, and product integrity.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Power Play Fuel was built on a simple premise: Quality is foundational. Co-founder Keith Cutler discusses the committment to investing in purity, safety, and product integrity.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17938</guid>
      <pubDate>Thu, 19 Mar 2026 10:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17938-power-play-fuel-built-on-expert-formulation-quality-and-testing-certifications</link>
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      <title>Aker Biomarine: The Science, Sustainability, and Performance Power of Krill Oil</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Get the scoop on new research exploring krill oil’s role in muscle health during weight loss.</description>
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        <![CDATA[<p>Get the scoop on&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">new research exploring krill oil’s role in muscle health during weight loss.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17937</guid>
      <pubDate>Wed, 18 Mar 2026 15:35:51 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17937-aker-biomarine-the-science-sustainability-and-performance-power-of-krill-oil</link>
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      <title>Supplement Quality: Label Claims to Lab Tests</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>How can dietary supplement quality be verified and which standards or sources can be trusted? Move Nutrition Network offers insights.</description>
      <content:encoded>
        <![CDATA[<p>How can dietary supplement quality be verified and which standards or sources can be trusted? Move Nutrition Network offers insights.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17871</guid>
      <pubDate>Fri, 23 Jan 2026 09:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17871-supplement-quality-label-claims-to-lab-tests</link>
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      <title>2026 Sales Driver: Active Nutrition</title>
      <description>Active nutrition is growing through ingredient research, AI, precision and personalization to improve health outcomes.</description>
      <content:encoded>
        <![CDATA[<p>Active nutrition is growing through ingredient research, AI, precision and personalization to improve health outcomes.
</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17853</guid>
      <pubDate>Fri, 16 Jan 2026 10:52:06 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17853-2026-sales-driver-active-nutrition</link>
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      <title>SupplySide Global Recap Through an Active Nutrition Lens</title>
      <author>info@wfcinc.com</author>
      <description>What nutritional supplement trends are emerging for the active nutrition space? Elyse Lovett, Move Nutrition Editor, set out to answer that question at the SupplySide Global trade show.</description>
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        <![CDATA[<p>What nutritional supplement trends are emerging for the active nutrition space? Elyse Lovett, Move Nutrition Editor, set out to answer that question at the SupplySide Global trade show.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17782</guid>
      <pubDate>Sun, 16 Nov 2025 02:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17782-supplyside-global-recap-through-an-active-nutrition-lens</link>
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      <title>Adaptogens &amp; Active Nutrition</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Can adaptogens help with sports performance? Move Nutrition Network explore the science.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: 1px; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Can adaptogens help with sports performance? Move Nutrition Network explore the science.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17755</guid>
      <pubDate>Wed, 22 Oct 2025 10:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17755-adaptogens-and-active-nutrition</link>
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      <title>Move Nutrition Network: Trushield + Banned Substance Testing</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Get the scoop on a new third-party certification focused solely on banned substance testing to help serve the needs of athletes.</description>
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        <![CDATA[<p>Get the scoop on a&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: 1px; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">new third-party certification focused solely on banned substance testing to help serve the needs of athletes.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17697</guid>
      <pubDate>Sun, 31 Aug 2025 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17697-move-nutrition-network-trushield-banned-substance-testing</link>
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      <title>Honest Health with Jeffrey Burke Featuring Move Nutrition Network</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Dr. Jeffrey Burke talks with Move Nutrition Network's Todd Pauli about the active nutrition space and more!</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; caret-color: rgb(19, 19, 19); display: inline !important; float: none;">Dr. Jeffrey Burke talks with Move Nutrition Network's Todd Pauli about the active nutrition space and more!</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17615</guid>
      <pubDate>Sun, 22 Jun 2025 17:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17615-honest-health-with-jeffrey-burke-featuring-move-nutrition-network</link>
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      <title>Finding Leadership Lessons on the Back of a Dog Sled</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Aker BioMarine CEO Matts Johansen shares how lessons learned during endurance challenges carry forward into his personal leadership philosophy...and much more!</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Aker BioMarine CEO Matts Johansen shares&nbsp;</span>how lessons learned during endurance challenges carry forward into his personal leadership philosophy...and much more!</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17564</guid>
      <pubDate>Mon, 26 May 2025 14:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17564-finding-leadership-lessons-on-the-back-of-a-dog-sled</link>
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      <title>Kreider on Creatine: ISSN's Response to Supplement Legislation</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>The International Society of Sports Nutrition (ISSN) is working to correct misinformation and protect access to creatine, a well-researched supplement.</description>
      <content:encoded>
        <![CDATA[<p>&nbsp;The<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;</span><span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">International Society of Sports Nutrition (ISSN) is working to&nbsp;</span>correct misinformation and protect access to creatine, a well-researched supplement.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17527</guid>
      <pubDate>Tue, 22 Apr 2025 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17527-kreider-on-creatine-issns-response-to-supplement-legislation</link>
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      <title>The Science Sprint with Electrolyte Boost</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Move Nutrition Publisher Todd Pauli sits down with Erik Bustillo, RD, Health Coach, and Fellow of the International Society Of Sports Nutrition (ISSN), to get the fast facts on the functional nutrition product Electrolyte Boost.</description>
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        <![CDATA[<p>Move Nutrition Publisher Todd Pauli sits down with Erik Bustillo, RD, Health Coach, and Fellow of the <span style="box-sizing: border-box;">International Society Of Sports Nutrition</span><span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;(ISSN), to</span> <span style=" font-style: normal; font-weight: 400; letter-spacing: 1px; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">g</span>et the fast facts on the functional nutrition product Electrolyte Boost.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17470</guid>
      <pubDate>Tue, 11 Mar 2025 10:28:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17470-the-science-sprint-with-electrolyte-boost</link>
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      <title>GLP-1s &amp; The Importance of Maintaining Muscle Health</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Learn more in this Move Nutrition Network interview with TSI's Sean Baier.</description>
      <content:encoded>
        <![CDATA[<p>Learn more in this Move Nutrition Network interview with TSI's Sean Baier.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17388</guid>
      <pubDate>Thu, 06 Feb 2025 05:59:50 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17388-glp-1s-and-the-importance-of-maintaining-muscle-health</link>
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      <title>Foods That Make You Go Fast. Foods That Make You Go Slow.</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Jen Dieter, USA Weightlifting Masters World Record Holder &amp; 8x Crossfit Masters Competitor, discusses the important role of food in performance, sports nutrition for women, and more.</description>
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        <![CDATA[<p style="text-align: left;">&nbsp;Jen Dieter, USA Weightlifting Masters World Record Holder & 8x Crossfit Masters Competitor, discusses<span style=" font-style: normal; font-weight: 400; letter-spacing: 1px; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;the important role of food in performance, sports nutrition for women, and more.</span></p><br><br>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17393</guid>
      <pubDate>Mon, 03 Feb 2025 14:59:50 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17393-foods-that-make-you-go-fast-foods-that-make-you-go-slow</link>
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      <title>Rehabbing the Strength Category</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>In this Move Nutrition Network report, industry veteran Todd Spear discusses the growing awareness that muscle health and strength are fundamental to healthy aging and an active lifestyle.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: 1px; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In this Move Nutrition Network report, industry veteran Todd Spear discusses the growing awareness that muscle health and strength are fundamental to healthy aging and an active lifestyle.&nbsp;</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17389</guid>
      <pubDate>Fri, 31 Jan 2025 10:59:02 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17389-rehabbing-the-strength-category</link>
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      <title>Performance Enhancement Nutrition Through Understanding How Gender Differences Impact Cognitive Processes</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Cognitive sports nutrition is an emerging area of research. Drs. Susan Hewlings and Doug Kalman offer key insights on the category.</description>
      <content:encoded>
        <![CDATA[<p>Cognitive sports nutrition is an emerging area of research. Drs. Susan Hewlings and Doug Kalman offer key insights on the category.</p><br>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17390</guid>
      <pubDate>Fri, 31 Jan 2025 10:54:02 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17390-performance-enhancement-nutrition-through-understanding-how-gender-differences-impact-cognitive-processes</link>
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      <title>How Microbiome-Active Nutrition Research is Evolving</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Microbiome research is a dynamic field that continues to advance rapidly. Catch up on the latest in this Move Nutrition Network report.</description>
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        <![CDATA[<p style="text-align: left;"><span style=" font-style: normal; font-weight: 400; letter-spacing: 1px; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Microbiome research is a dynamic field that continues to advance rapidly. Catch up on the latest in this Move Nutrition Network report.</span></p><br>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17392</guid>
      <pubDate>Thu, 30 Jan 2025 14:59:50 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17392-how-microbiome-active-nutrition-research-is-evolving</link>
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      <title>Active Nutrition Trends for 2025? Active Nutrition IS the Trend</title>
      <description>Active nutrition is not about making the Olympic team, Active nutrition consumers want to keep cycling, keep going to the gym, and feel good while doing so for as many years as they can.</description>
      <content:encoded>
        <![CDATA[<p>Active nutrition is not about making the Olympic team, Active nutrition consumers want to keep cycling, keep going to the gym, and feel good while doing so for as many years as they can. </p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17355</guid>
      <pubDate>Thu, 16 Jan 2025 11:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17355-active-nutrition-trends-for-2025-active-nutrition-is-the-trend</link>
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