New Products Learn about newly launched ingredients, delivery systems, and manufacturing solutions designed to help brands differentiate and meet evolving consumer demand, or explore more on our Suppliers main page. https://www.wholefoodsmagazine.com/rss en-us New Products: Vitafoods Europe 2026 Edition info@wfcinc.com See what exciting innovations were showcased at Vitafoods Europe 2026! See what exciting innovations were showcased at Vitafoods Europe 2026!

]]> http://www.wholefoodsmagazine.com/articles/17995 Sat, 23 May 2026 08:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17995-new-products-vitafoods-europe-2026-edition GettyImages-2235441030.jpg 22 New Natural & Organic Products! info@wfcinc.com Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17911 Wed, 25 Feb 2026 10:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17911-22-new-natural-and-organic-products GettyImages-1400211246.jpg 22 Natural Product Innovations! info@wfcinc.com Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17841 Thu, 22 Jan 2026 14:30:00 -0500 https://www.wholefoodsmagazine.com/articles/17841-22-natural-product-innovations GettyImages-1197832105.jpg Discover 21 New Natural Products! info@wfcinc.com Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17811 Fri, 19 Dec 2025 09:47:00 -0500 https://www.wholefoodsmagazine.com/articles/17811-discover-21-new-natural-products New-products-GettyImages-1769250592.jpg Hot Products: Fall 2025 wfcontribute@wfcinc.com Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more! Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!]]> http://www.wholefoodsmagazine.com/articles/17769 Thu, 06 Nov 2025 09:00:54 -0500 https://www.wholefoodsmagazine.com/articles/17769-hot-products-fall-2025 Hot-Products-logo-356x220-1-1 (1).webp 20 New Natural Products! info@wfcinc.com Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17743 Thu, 16 Oct 2025 15:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17743-20-new-natural-products newproduct2.jpg 18 New Natural & Organic Products info@wfcinc.com Check out what is new and what is next in the natural proucts industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what is new and what is next in the natural proucts industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!



]]> http://www.wholefoodsmagazine.com/articles/17705 Sat, 06 Sep 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17705-18-new-natural-and-organic-products New-Products-Launches-GettyImages-2190914511.jpg Hot Products: Summer 2025 wfcontribute@wfcinc.com Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!
Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!

]]> http://www.wholefoodsmagazine.com/articles/17694 Tue, 02 Sep 2025 09:32:23 -0400 https://www.wholefoodsmagazine.com/articles/17694-hot-products-summer-2025 Hot-Products-logo-356x220-1-1.webp 21 Natural Product Innovations! info@wfcinc.com Find out what's new in natural innovations including organic and natural grocery products, personal care, dietary supplements, branded ingredients, and more! Find out what's new in natural innovations including organic and natural grocery products, personal care, dietary supplements, branded ingredients, and more! 

]]> http://www.wholefoodsmagazine.com/articles/17662 Sat, 09 Aug 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17662-21-natural-product-innovations newproducts.jpg New product sign over colorful cut out foil ribbon confetti on blue background. Design element. Vector illustration. 15 Innovations in Natural & Organic info@wfcinc.com Find out what's new in natural innovations including grocery products, personal care, dietary supplements, branded ingredients, and more! Find out what's new in natural innovations including grocery products, personal care, dietary supplements, branded ingredients, and more! 

]]> http://www.wholefoodsmagazine.com/articles/17609 Sat, 05 Jul 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17609-15-innovations-in-natural-and-organic New-Products-GettyImages-2105290131.jpg New product sign over colorful cut out foil ribbon confetti on blue background. Design element. Vector illustration. 20 New Offerings in Natural & Organic beccaviscomi@wfcinc.com Find out what's new in natural innovations including grocery products, ingredients, dietary supplements, branded ingredients and more! Find out what's new in natural innovations including grocery products, ingredients, dietary supplements, branded ingredients and more! 

]]> http://www.wholefoodsmagazine.com/articles/17581 Sat, 14 Jun 2025 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17581-20-new-offerings-in-natural-and-organic newproducts_mouth.jpg Female mouth with red lipstick screaming New product speech bubble. Can be used for business, marketing and advertising. Vector EPS 10. Isolated on white background. 20 New Offerings in Natural & Organic Products beccaviscomi@wfcinc.com Check out the latest what new products and ingredients available in natural and organic space for dietary supplements, clean beauty, organic foods and more! Check out the latest what new products and ingredients available in natural and organic space for dietary supplements, clean beauty, organic foods and more! 

]]> http://www.wholefoodsmagazine.com/articles/17531 Wed, 30 Apr 2025 09:30:00 -0400 https://www.wholefoodsmagazine.com/articles/17531-20-new-offerings-in-natural-and-organic-products newproducts.jpg 13 New Offerings in Natural & Organic Stay up-to-date on the latest offerings with our new products roundup for April 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more! Stay up-to-date on the latest offerings with our new products roundup for April 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more!

]]> http://www.wholefoodsmagazine.com/articles/17477 Sat, 22 Mar 2025 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17477-13-new-offerings-in-natural-and-organic New-Products-GettyImages-1494382443.jpg New product sign over colorful cut out foil ribbon confetti on yellow background. Design element. Vector illustration. 15 Innovations and Offerings in Natural & Organic beccaviscomi@wfcinc.com Stay updated on the latest offerings with our new products roundup for March 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more! Stay updated on the latest offerings with our new products roundup for March 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more!

]]> http://www.wholefoodsmagazine.com/articles/17462 Tue, 04 Mar 2025 05:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17462-15-innovations-and-offerings-in-natural-and-organic New-products-GettyImages-1769250592.jpg GNT Expands Color Offerings with Paprika Portfolio beccaviscomi@wfcinc.com The latest innovation from GNT is an expansion of their EXBERRY line, featuring an orange shade derived from paprika. The latest innovation from GNT is an expansion of their EXBERRY line, featuring an orange shade derived from paprika. 

]]> http://www.wholefoodsmagazine.com/articles/17350 Sat, 08 Feb 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17350-gnt-expands-color-offerings-with-paprika-portfolio Exberry_brightorange.jpg Stratum Nutrition Announces Collagen Ingredient to Promote Healthy Skin & Beauty beccaviscomi@wfcinc.com The new innovation from Stratum Nutrition is intended to support consumer interest in collagen and holistic wellness products. The new innovation from Stratum Nutrition is intended to support consumer interest in collagen and holistic wellness products.

]]> http://www.wholefoodsmagazine.com/articles/17365 Sun, 26 Jan 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17365-stratum-nutrition-announces-collagen-ingredient-to-promote-healthy-skin-and-beauty StratumImage (1).jpeg Axiom Foods Launches Pea Protein Ingredient beccaviscomi@wfcinc.com Axiom Foods has introduced a new pea protein ingredient, available for applications in many products including baked goods, sports nutrition, and more. Axiom Foods has introduced a new pea protein ingredient, available for applications in many products including baked goods, sports nutrition, and more. 

]]> http://www.wholefoodsmagazine.com/articles/17292 Sun, 05 Jan 2025 16:36:13 -0500 https://www.wholefoodsmagazine.com/articles/17292-axiom-foods-launches-pea-protein-ingredient Axiom_logo.jpg Specnova Launches Precision-Timed Delivery Format beccaviscomi@wfcinc.com Specnova has introduced a precision-timed delivery format that help with nutrient absorption. Specnova has introduced a precision-timed delivery format that help with nutrient absorption. 

]]> http://www.wholefoodsmagazine.com/articles/17291 Wed, 25 Dec 2024 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17291-specnova-launches-precision-timed-delivery-format NovaQSpheres rendering (1).png BioCell Technology Introduces Collagen Technology for Sensory Delivery Formats beccaviscomi@wfcinc.com The latest collagen innovation from BioCell Technology us designed to enhance sensory delivery formats. The latest collagen innovation from BioCell Technology us designed to enhance sensory delivery formats. 

]]> http://www.wholefoodsmagazine.com/articles/17314 Sun, 22 Dec 2024 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17314-biocell-technology-introduces-collagen-technology-for-sensory-delivery-formats BioCell.png Syensqo Introduces Rosemary-based Range beccaviscomi@wfcinc.com The rosemary-based range of flavor and antioxidants ingredients are the latest innovation to come from Synesqo. The rosemary-based range of flavor and antioxidants ingredients are the latest innovation to come from Synesqo. 

]]> http://www.wholefoodsmagazine.com/articles/17230 Wed, 11 Dec 2024 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17230-syensqo-introduces-rosemary-based-range Rosemary (1).jpg Arla Foods Launches Whey Protein for Peptide Formulations beccaviscomi@wfcinc.com Arla Foods has unveiled a whey protein hydrolysate that it says reduces bitterness typically associated with peptide products. Arla Foods has unveiled a whey protein hydrolysate that it says reduces bitterness typically associated with peptide products.

]]> http://www.wholefoodsmagazine.com/articles/17231 Mon, 09 Dec 2024 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17231-arla-foods-launches-whey-protein-for-peptide-formulations Tasty-hydrolysate.jpg Lubrizol Introduces Magnesium Solutions beccaviscomi@wfcinc.com The new prototype by Lubrizol is a magnesium formula intended to support those with an active lifestyle. The new prototype by Lubrizol is a magnesium formula intended to support those with an active lifestyle. 

]]> http://www.wholefoodsmagazine.com/articles/17183 Mon, 28 Oct 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17183-lubrizol-introduces-magnesium-solutions Lubrizol Unveils a Melt-in-your-Mouth Magnesium Prototype.jpg PLT Health Solutions Expands Sports & Active Nutrition Portfolio beccaviscomi@wfcinc.com The expansion of their sports/active nutrition and wellness portfolio, comes as PLT Health Solutions unveils a green tea extracted ingredient. The expansion of their sports/active nutrition and wellness portfolio, comes as PLT Health Solutions unveils a green tea extracted ingredient. 

]]> http://www.wholefoodsmagazine.com/articles/17184 Sat, 19 Oct 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17184-plt-health-solutions-expands-sports-and-active-nutrition-portfolio PLT_cell6 (1).jpg Groupe Berkem Partners with Arctic Bioscience to Develop Caviar Oil Extract beccaviscomi@wfcinc.com The caviar oil extracted ingredient is the latest extraction technology developed by Groupe Berkem. The caviar oil extracted ingredient is the latest extraction technology developed by Groupe Berkem. 


]]> http://www.wholefoodsmagazine.com/articles/17185 Mon, 14 Oct 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17185-groupe-berkem-partners-with-arctic-bioscience-to-develop-caviar-oil-extract Berkem_resized.jpg Groupe Berkem Offers Pineol Premium Maritime Pine Bark Extract info@wfcinc.com Pineol Premium is an extract of Landes pine bark, high in OPCs, sourced and produced by Groupe Berkem. Pineol Premium is an extract of Landes pine bark, high in OPCs, sourced and produced by Groupe Berkem.

]]> http://www.wholefoodsmagazine.com/articles/17140 Wed, 02 Oct 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17140-groupe-berkem-offers-pineol-premium-maritime-pine-bark-extract pineol.png Helaina Brings to Market Lactoferrin Technology beccaviscomi@wfcinc.com Helaina now offers a human lactoferrin equivalent ingredient. Helaina now offers a human lactoferrin equivalent ingredient. 

]]> http://www.wholefoodsmagazine.com/articles/17090 Sun, 15 Sep 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17090-helaina-brings-to-market-lactoferrin-technology Effera (2).png Sirio Introduces Organic Gummies and Softgel Line beccaviscomi@wfcinc.com The range of gummies and softgels from Sirio targets key areas of health, including metabolic and heart health. The range of gummies and softgels from Sirio targets key areas of health, including metabolic and heart health. 

]]> http://www.wholefoodsmagazine.com/articles/17095 Fri, 13 Sep 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17095-sirio-introduces-organic-gummies-and-softgel-line Sirio_image.jpg Howtian Introduces New Sweetener for Clean Eating beccaviscomi@wfcinc.com SoPure Dorado is the latest zero-calorie sweetener innovation from Howtian, designed to support clean eating diets. SoPure Dorado is the latest zero-calorie sweetener innovation from Howtian, designed to support clean eating diets. 

]]> http://www.wholefoodsmagazine.com/articles/17089 Wed, 11 Sep 2024 18:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17089-howtian-introduced-new-sweetener-designed-for-clean-eating howtian.png Howtian Introduces Sugar Replacement for Beverages beccaviscomi@wfcinc.com SoPure Andromeda is the latest product from Howtian. SoPure Andromeda is the latest product from Howtian. 

]]> http://www.wholefoodsmagazine.com/articles/16929 Wed, 28 Aug 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/16929-howtian-introduces-sugar-replacement-for-beverages howtian_resized.jpeg Herbochem Debuts New Line of Plant-Based Protein beccaviscomi@wfcinc.com Herbochem is rolling out a new line of plant-based protein, featuring soy, pea and moringa. Herbochem is rolling out a new line of plant-based protein, featuring soy, pea and moringa. 

]]> http://www.wholefoodsmagazine.com/articles/17026 Sun, 25 Aug 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17026-herbochem