Product Profiles

2026 Natural Choice Awards Submission Form

wfcontribute@wfcinc.com — Tue, 02 Dec 2025 11:07:47 -0500

It's time to enter your products for consideration in WholeFoods Magazine's 2026 Natural Choice Awards. Get the details here!

2025 Natural Choice Awards: Ingredients Edition

info@wfcinc.com — Fri, 26 Sep 2025 03:00:00 -0400

Here are winners of the 2025 WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

2025 Natural Choice Awards

info@wfcinc.com — Mon, 31 Mar 2025 10:00:00 -0400

Discover the winners of WholeFoods Magazine's 2025 Natural Choice Awards!

2025 Natural Choice Awards Submission Form

wfcontribute@wfcinc.com — Mon, 25 Nov 2024 12:07:09 -0500

It's time to enter your products for consideration in WholeFoods Magazine's 2025 Natural Choice Awards. Get the details here!

2024 Natural Choice Awards: Ingredients Edition

info@wfcinc.com — Thu, 26 Sep 2024 03:00:00 -0400

Here are winners of the premier WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

Bluebonnet Nutrition Corporation Micronized Creatine Powder

wfcontribute@wfcinc.com — Fri, 26 Jul 2024 02:00:00 -0400

Creatine monohydrate is widely regarded as one of the most researched and effective supplements in fitness and sports nutrition.

2024 Natural Choice Awards

info@wfcinc.com — Thu, 28 Mar 2024 12:00:00 -0400

Discover the winners of WholeFoods Magazine's 2024 Natural Choice Awards!

Bluebonnet Nutrition Corporation: Sunfiber® Prebiotic Soluble Fiber Powder

Thu, 22 Feb 2024 14:14:35 -0500

What are the key benefits of dietary fiber and how can we choose the right one? Find out!

Bluebonnet Nutrition Corporation: Nutritional Yeast Flakes

Thu, 20 Jul 2023 11:47:04 -0400

Yeast Rising—Making Meal Time More Delicious and Nutritious Than Ever Before

Bluebonnet Nutrition Magnificent Mushrooms

Wed, 25 Jan 2023 10:59:03 -0500

Q1. Mushrooms are in a class of their own; what makes them different from plants and animals? Mushrooms are magical; they can be delicious, intoxicating, mysterious, and even deadly. Because of these attributes, mushrooms, throughout time, have had a reputation for being both friend and foe. All mushrooms are fungi,...

Product Profiles: Bluebonnet Nutrition: Vitamins D3 & K2

Fri, 05 Aug 2022 16:01:02 -0400

Best Together For All Your Health Needs Q1. What is the synergy between vitamins D3 & K2, and why is it important? Vitamin D3 and K2 are best together for good health. Research is discovering that this powerful combination works synergistically to help support bone and heart health, but some...

Product Profiles: Bluebonnet Nutrition: Loving Life with Today's ONE

Thu, 20 Jan 2022 11:42:54 -0500

Q1. How is bridging the nutrient gap of daily living different after 40? There is a movement in the natural products industry to retreat from the one-size-fits-all approach to nutrition and embrace a more personalized one that considers the individual’s unique nutritional needs. Bluebonnet Nutrition is championing this movement towards...

Product Profiles: Nutrasource IGEN Testing Program

info@wfcinc.com — Tue, 28 Sep 2021 09:35:16 -0400

The non-GMO (genetically modified organism) market is booming, right along with organic, as people look for clean foods: A 2018 survey from Morning Consult found that “non-GMO” labeling made a product “more appealing” to 46% of the 2,201 adults surveyed (1). That said, consumers are also looking for transparency. Rarely...

Bluebonnet Nutrition Corporation: A Refreshing New Twist on Collagen

wfcontribute@wfcinc.com — Thu, 29 Jul 2021 11:59:58 -0400

Q1. Collagen is super-hot these days. What is it, and what is it good for? Collagen is an important component of healthy hair, skin, and nails and is the most abundant protein in the human body, making up about 70% of the skin. Collagen fibers, a key component of the...

Product Profile: ChildLife Essentials®

info@wfcinc.com — Thu, 18 Mar 2021 12:00:51 -0400

There is nothing more fulfilling than seeing your child healthy and happy. For over 20 years, ChildLife Essentials® has been committed to making premium natural supplements made for infants and kids by using only top-quality pure ingredients that are gluten-free, sugar-free, and non-GMO. Dr. Murray Clarke, Founder of ChildLife Essentials®,...

The Dream Team for Cardiovascular and Bone Health

Fri, 22 Jan 2021 12:00:45 -0500

Q1. How are cardiovascular, bone and oral health connected? For over 80 years, cardiovascular disease (CVD) has been the leading cause of death for men, women, and people of most racial and ethnic groups in the United States. Not only does CVD remain the leading cause of death, but it...

Product Profile: PharmaCare Sambucol Black Elderberry

wfcontribute@wfcinc.com — Thu, 20 Aug 2020 11:55:33 -0400

Powerful Immune Support* for Year-round Protection Sambucol offers a wide range of great-tasting products that help support your immune system* using the natural power of black elderberries. Black elderberries are one of the most commonly used medicinal plants in the world, having been used for thousands of years in traditional...

Product Profiles: ChildLife® Essentials

wfcontribute@wfcinc.com — Thu, 19 Mar 2020 12:00:38 -0400

Since 2000, ChildLife® Essentials has been committed to offering the first complete line of premium liquid nutritional supplements made especially for infants and children to keep them healthy and strong. Dr. Murray Clarke opened his medical clinic in Santa Monica, CA, in 1988 with a general practice utilizing acupuncture, herbs,...

Product Profiles: Lonza Consumer Health & Nutrition

wfcontribute@wfcinc.com — Thu, 19 Mar 2020 12:00:36 -0400

Clean-Label, Your Way Lonza Consumer Health & Nutrition creates innovative clean-label supplement solutions that address real consumer health needs while supporting wellness aspirations. Unique in our expertise, and exceptional thanks to our fully-integrated capabilities, we connect the dots by leveraging science-backed ingredients, advanced formulations, and innovative, plant-based dosage forms and...

Product Profiles: Emerald Health Bioceuticals

wfcontribute@wfcinc.com — Thu, 18 Jul 2019 12:00:39 -0400

Powerful Support for the Endocannabinoid System—BEYOND CBD Advanced Support for the Endocannabinoid System Emerald Health Bioceuticals is a global leader in phytocannabinoid science, tapping into nature’s purest and most potent elements to create products that instinctively activate the powerful endocannabinoid system (ECS). Our proprietary, science-backed formulas offer the most advanced,...

Product Profiles: Bluebonnet Nutrition Corporation

Thu, 18 Jul 2019 12:00:05 -0400

Multiple Advantages – ONE Solution Q1. Why should someone take a multiple? In today’s chaotic world, many of us rely on fast and processed foods and a not-so-well-balanced diet. Therefore, not surprisingly, we do not get the daily recommended allowance of vitamins and minerals that are required for optimal health...

Product Profiles: Smart Baking Company

wfcontribute@wfcinc.com — Wed, 27 Feb 2019 12:00:40 -0500

Gluten-free and sugar-free are popular dietary choices, but they’re not always healthy ones. To help your customers understand the difference between an item that is free of certain unhealthy ingredients and an item that is actually healthy, have them compare a carrot and a rice cookie. Both are gluten-free, and...

Product Profiles: Bluebonnet Nutrition Corporation

Fri, 25 Jan 2019 12:00:17 -0500

Q1. Low on Magnesium? Here are some of the signs: Magnesium is the fourth most abundant macromineral or cation (i.e., positive metal ion, Mg2+) in the body. It is important for metabolism, serves as a cofactor in over 300 enzymatic reactions, and regulates about 80% of the body’s biochemical...

Product Profiles: CBD Lifestyle Labs

wfcontribute@wfcinc.com — Mon, 17 Dec 2018 11:36:17 -0500

Bringing 75 years of experience in the pharmaceutical and biotech industries to the table, the professionals at CBD Lifestyle Labs are dedicated to producing high quality Hemp-based products. Backed by science, formulated by pharma professionals and following Good Manufacturing Practices, these products bring balance to the body and mind by working...

Product Profiles: Smart Organics, Inc.

wfcontribute@wfcinc.com — Mon, 26 Nov 2018 09:00:14 -0500

Smart Organics Advanced CBD Oil with Terpene Complex contains 375 milligrams of cannabidiol (CBD) per 1 fluid ounce bottle and is synergistically blended with 100% botanically derived terpenes. Terpenes are diverse organic compounds that are produced by a vast variety of plants. Terpenes are the primary constituent of essential oils...

Product Profiles: Soft Gel Technologies, Inc. (SGTI)

wfcontribute@wfcinc.com — Mon, 23 Jul 2018 09:42:02 -0400

For the last several decades, coenzyme Q10 had only been available as a supplement in its oxidized form—ubiquinone. In order for the ubiquinone form of CoQ10 to be properly utilized, it first must be reduced in the body to its active metabolite, ubiquinol. The reduced form, ubiquinol, is easily oxidized...

Product Profiles: Bluebonnet Nutrition Corporation

wfcontribute@wfcinc.com — Mon, 23 Jul 2018 09:41:22 -0400

Q1: What is blue light and how may it affect my vision? Blue light is part of a light spectrum that is visible to the human eye and provides basic illumination and can also enhance feelings of wellbeing. Light is made up of electromagnetic particles that travel in waves. These...

Product Profiles: Whole Earth & Sea from Natural Factors

info@wfcinc.com — Mon, 21 May 2018 14:49:35 -0400

Why Fermentation? For thousands of years, many cultures have used fermentation to extend the life of foods and provide good sustenance all-year round. More than 30 years ago, in one of the first studies looking at traditional dietary patterns, researchers found that rural Japanese people who had a high-fiber diet...

Product Profile: Lily of the Desert

info@wfcinc.com — Tue, 20 Feb 2018 17:00:28 -0500

Aloe vera is not a newly discovered plant with newfound benefits. For thousands of years, aloe vera has been a trusted plant to help maintain good health and balanced digestion. The earliest-known record of aloe’s benefits showed up on 5,000 year-old Sumerian clay tablets extolling its digestive benefits. Cleopatra herself...

Product Profiles: Bluebonnet Nutrition Corporation

info@wfcinc.com — Fri, 19 Jan 2018 11:07:12 -0500

Q1: What are the key components for maintaining smooth, silky hair? Keratin, a fibrous protein that comprises over 80% of hair, is a key beauty nutrient in nourishing, protecting, and repairing hair. Keratin, like Cynatine® HNS, a soluble form of keratin that contributes largely to hair’s strength and density, has...