Supplier https://www.wholefoodsmagazine.com/rss en-us Research Updates: Pet Longevity, Metabolic Health, Stress Relief & More info@wfcinc.com Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being. Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/18029 Thu, 11 Jun 2026 10:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18029-research-updates-pet-longevity-metabolic-health-stress-relief-and-more Research-Innovation-GettyImages-2228817853.jpg Study Finds KSM-66 Ashwagandha Safe and Well Tolerated at 2,000-mg Daily Over 12 Weeks info@wfcinc.com A new clinical trial published in Frontiers in Nutrition reports that 2,000 mg daily of KSM-66 Ashwagandha was well tolerated over 12 weeks, with no clinically significant changes in liver, kidney, or thyroid function markers.

A new clinical trial published in Frontiers in Nutrition reports that 2,000 mg daily of KSM-66 Ashwagandha was well tolerated over 12 weeks, with no clinically significant changes in liver, kidney, or thyroid function markers.


]]> http://www.wholefoodsmagazine.com/articles/18030 Tue, 09 Jun 2026 11:25:05 -0400 https://www.wholefoodsmagazine.com/articles/18030-study-finds-ksm-66-ashwagandha-safe-and-well-tolerated-at-2-000-mg-daily-over-12-weeks GettyImages-904196330.jpg Ashwagandha powder in wooden bowl with Ashwagandha roots on wooden table. Research Updates: Microbiome Health, Active Nutrition, Nutri-Beauty & More info@wfcinc.com Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being. Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/18028 Mon, 08 Jun 2026 15:16:40 -0400 https://www.wholefoodsmagazine.com/articles/18028-research-updates-microbiome-health-active-nutrition-nutri-beauty-and-more Research-gettyImages-2184422669.jpg Expo West 2026 Trend Report: Innovation, Transparency & Functional Wellness info@wfcinc.com Explore 11 of the biggest trends from Natural Products Expo West 2026, including protein innovation, gut health, GLP-1 support, regenerative products, clean-label foods, and science-backed wellness, plus that ingredient supplier and brands that deliver on the trends. Explore 11 of the biggest trends from Natural Products Expo West 2026, including protein innovation, gut health, GLP-1 support, regenerative products, clean-label foods, and science-backed wellness, plus that ingredient supplier and brands that deliver on the trends.

]]> http://www.wholefoodsmagazine.com/articles/17956 Tue, 26 May 2026 15:05:45 -0400 https://www.wholefoodsmagazine.com/articles/17956-expo-west-2026-trend-report-innovation-transparency-and-functional-wellness Natural-Products-Expo-West-2026.jpeg Submit Your Entries for the 2026 Ingredient Choice Awards info@wfcinc.com Enter your branded ingredients in WholeFoods Magazine's 2026 Ingredient Choice Awards! Enter your branded ingredients in WholeFoods Magazine's 2026 Ingredient Choice Awards!

]]> http://www.wholefoodsmagazine.com/articles/17991 Thu, 14 May 2026 17:17:30 -0400 https://www.wholefoodsmagazine.com/articles/17991-submit-your-entries-for-the-2026-ingredient-choice-awards GettyImages-2254739605.jpg Regulatory Roundup: FDA Supplement Oversight, DSHEA Labeling, Chronic Disease Reform & UPF Label Proposal info@wfcinc.com Congressional hearings, Supreme Court challenges, FDA petitions, and new state food-labeling proposals are intensifying action over supplement oversight, health claims, and consumer transparency. Congressional hearings, Supreme Court challenges, FDA petitions, and new state food-labeling proposals are intensifying action over supplement oversight, health claims, and consumer transparency.

]]> http://www.wholefoodsmagazine.com/articles/17988 Wed, 06 May 2026 16:25:00 -0400 https://www.wholefoodsmagazine.com/articles/17988-regulatory-roundup-fda-supplement-oversight-dshea-labeling-chronic-disease-reform-and-upf-label-proposal dietary-supplement-regulations.jpg India’s Ashwagandha Leaf Ban Sparks Debate Over Safety, Science, and Supply Chain The Government of India's restriction on ashwagandha leaves in nutritional supplements is sparking industry debate. Experts weigh safety, science, and supply chain impacts of the root-only directive. The Government of India's restriction on ashwagandha leaves in nutritional supplements is sparking industry debate. Experts weigh safety, science, and supply chain impacts of the root-only directive.

]]> http://www.wholefoodsmagazine.com/articles/17981 Tue, 05 May 2026 10:35:00 -0400 https://www.wholefoodsmagazine.com/articles/17981-indias-ashwagandha-leaf-ban-sparks-debate-over-safety-science-and-supply-chain Ashwagandha-Withania-somnifera-roots-leaves-GettyImages-2197460355.jpeg Government of India Prohibits Ashwagandha Leaves in Supplements and Foods, Tightens Enforcement on Adulteration info@wfcinc.com India’s Ministry of Ayush and Food Safety and Standards Authority of India have issued aligned directives prohibiting ashwagandha leaves in supplements and foods, reinforcing root-only use, mandating plant-part labeling, and stepping up enforcement after years of non-compliance. India’s Ministry of Ayush and Food Safety and Standards Authority of India have issued aligned directives prohibiting ashwagandha leaves in supplements and foods, reinforcing root-only use, mandating plant-part labeling, and stepping up enforcement after years of non-compliance.

]]> http://www.wholefoodsmagazine.com/articles/17976 Tue, 28 Apr 2026 13:02:53 -0400 https://www.wholefoodsmagazine.com/articles/17976-government-of-india-prohibits-ashwagandha-leaves-in-supplements-and-foods-tightens-enforcement-on-adulteration Ashwagandha-root-vs-leaf-regulation-india.jpeg What's Trending: Inside SupplySide info@wfcinc.com As we gear up for SupplySide Connect New Jersey, we are taking stock of all the innovation in the industry with a look back at what ingredient suppliers showcased at SupplySide Global. As we gear up for SupplySide Connect New Jersey, we are taking stock of all the innovation in the industry with a look back at what ingredient suppliers showcased at SupplySide Global.

]]> http://www.wholefoodsmagazine.com/articles/17881 Mon, 30 Mar 2026 02:40:38 -0400 https://www.wholefoodsmagazine.com/articles/17881-whats-trending-inside-supplyside herbal-dietary-supplements-GettyImages-2248954704.jpg Changes Coming to SupplySide Connect info@wfcinc.com Take a look at how the SupplySide Connect portfolio is evolving. Take a look at how the SupplySide Connect portfolio is evolving.

]]> http://www.wholefoodsmagazine.com/articles/17923 Thu, 26 Feb 2026 16:39:44 -0500 https://www.wholefoodsmagazine.com/articles/17923-changes-coming-to-supplyside-connect New-Updates-Changes-GettyImages-2237782172.jpg Research Updates: Gut Health, Sleep Support, Weight Management & More info@wfcinc.com Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being. Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/17877 Fri, 30 Jan 2026 11:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17877-research-updates-gut-health-sleep-support-weight-management-and-more Supplement-research-GettyImages-2181661830.jpg Cepham and Cypress Minerals Enter Strategic Partnership Cepham and Cypress Minerals have a long history of partnering together. Get updated on the latest. Cepham and Cypress Minerals have a long history of partnering together. Get updated on the latest.


]]> http://www.wholefoodsmagazine.com/articles/17863 Tue, 20 Jan 2026 01:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17863-cepham-and-cypress-minerals-enter-strategic-partnership GettyImages-2177605949.jpg Research Updates: Weight Management, Cardiometabolic Health, Mental Wellness & More info@wfcinc.com Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being. Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/17862 Sun, 18 Jan 2026 08:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17862-research-updates-weight-management-cardiometabolic-health-mental-wellness-and-more Research-gettyImages-2184422669.jpg Research Updates: Pet Health, Joint Support, Women's Wellness & More info@wfcinc.com Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being. Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/17861 Sat, 17 Jan 2026 08:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17861-research-updates-pet-health-joint-support-womens-wellness-and-more Research_Science_Study_GettyImages-473916242.jpg Research Updates: Mental Wellness, Skin Health, Weight Management & More info@wfcinc.com Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being. Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/17860 Fri, 16 Jan 2026 09:29:53 -0500 https://www.wholefoodsmagazine.com/articles/17860-research-updates-mental-wellness-skin-health-weight-management-and-more Research_Words-1-768x768-1-696x696.jpg Presenting: 2025 WIN Award Winners The second annual awards honored several members of our industry including WholeFoods magazine very own Heather Wainer. The second annual awards honored several members of our industry including WholeFoods magazine very own Heather Wainer.

]]> http://www.wholefoodsmagazine.com/articles/17794 Thu, 25 Dec 2025 00:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17794-presenting-2025-win-award-winners GettyImages-2157551521.jpg The winners' cup surrounded by festive confetti symbolizing victory and success in the competition. Gold, silver, bronze cups for winners. Place for the winners in gold glitter. Ashwagandha in the Spotlight at WHO Global Summit info@wfcinc.com The WHO Global Traditional Medicine Summit featured a dedicated event titled "Ashwagandha: From Traditional Wisdom to Global Impact." Get the highlights. The WHO Global Traditional Medicine Summit featured a dedicated event titled "Ashwagandha: From Traditional Wisdom to Global Impact." Get the highlights. 

]]> http://www.wholefoodsmagazine.com/articles/17837 Tue, 23 Dec 2025 13:02:24 -0500 https://www.wholefoodsmagazine.com/articles/17837-ashwagandha-in-the-spotlight-at-who-global-summit Ixoreal-news.jpg On Demand: AIDP Innovation Day 2025 - New Research and Market Insights info@wfcinc.com View AIDP's webinar on demand to explore how businesses are leveraging research and scientific evidence to drive innovation and create superior natural products. View AIDP's webinar on demand to explore how businesses are leveraging research and scientific evidence to drive innovation and create superior natural products.

]]> http://www.wholefoodsmagazine.com/articles/17735 Thu, 18 Dec 2025 08:15:00 -0500 https://www.wholefoodsmagazine.com/articles/17735-on-demand-aidp-innovation-day-2025-new-research-and-market-insights Innovate-Ideas-GettyImages-2236369268.jpg M&A Update: Carbyne Equity Partners Acquires SuanNutra The acquisition of SuanNutra marks Carbyne Equity Partners entry into the nutraceutical sector. The acquisition of SuanNutra marks Carbyne Equity Partners entry into the nutraceutical sector.

]]> http://www.wholefoodsmagazine.com/articles/17825 Wed, 17 Dec 2025 16:43:06 -0500 https://www.wholefoodsmagazine.com/articles/17825-m-and-a-update-carbyne-equity-partners-acquires-suannutra GettyImages-1494611463.jpg Business negotiation, deal making or acquisition, merger vector concept. Two men shaking hands. Minimal design. Eps10 illustration Research Updates: Fish Oil, Women's Health, Pet Support and More Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being. Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/17770 Mon, 15 Dec 2025 12:01:30 -0500 https://www.wholefoodsmagazine.com/articles/17770-research-updates-fish-oil-womens-health-pet-support-and-more GettyImages-2167226738.jpg Study techniques for effective and productive learning outline hands concept. Strategy for active studying in university or school vector illustration. Work smarter not harder approach for research. Research: Ashwagandha & Sexual Health Support Researchers determined the extended use of ashwagandha had no unwanted effects and its positive influence could be seen in levels of sexual desire scores amongst healthy males. Researchers determined the extended use of ashwagandha had no unwanted effects and its positive influence could be seen in levels of sexual desire scores amongst healthy males. 

]]> http://www.wholefoodsmagazine.com/articles/17809 Tue, 09 Dec 2025 16:32:22 -0500 https://www.wholefoodsmagazine.com/articles/17809-research-ashwagandha-and-sexual-health-support GettyImages-1041090420.jpg Ashwagandha superfood powder and root on cutting board on wooden table from above. Adaptogen. New Research: Shatavari Root Provides Reproductive Support for Women lxoreal Biomed's "Queen of Herbs" Shatavari root extract is already supported by 10 clinical studies, and new research further supports the ingredient's claims on menopause, lactation, and perimenopause support. lxoreal Biomed's "Queen of Herbs" Shatavari root extract is already supported by 10 clinical studies, and new research further supports the ingredient's claims on menopause, lactation, and perimenopause support.

]]> http://www.wholefoodsmagazine.com/articles/17805 Mon, 08 Dec 2025 10:25:45 -0500 https://www.wholefoodsmagazine.com/articles/17805-new-research-shatavari-root-provides-reproductive-support-for-women GettyImages-2218373056 (1).jpg Shatavari or Asparagus racemosus roots on wooden background. herbal or ayurvedic medicine CRN Spotlights Supplement Safety Science info@wfcinc.com CRN said the new content is part of a comprehensive, science-based resource on nutrient safety that serves manufacturers, regulators, and health practitioners seeking evidence-based recommendations. CRN said the new content is part of a comprehensive, science-based resource on nutrient safety that serves manufacturers, regulators, and health practitioners seeking evidence-based recommendations. 

]]> http://www.wholefoodsmagazine.com/articles/17796 Mon, 24 Nov 2025 10:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17796-crn-spotlights-supplement-safety-science Supplement-Quality-Testing-GettyImages-1196715144.jpg Hemp Industry Under Fire Representatives from the hemp industry are vowing to keep up the fight against government restrictions impacting the hemp-derived THC industry. Representatives from the hemp industry are vowing to keep up the fight against government restrictions impacting the hemp-derived THC industry.

]]> http://www.wholefoodsmagazine.com/articles/17783 Tue, 18 Nov 2025 22:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17783-hemp-industry-under-fire GettyImages-1725623623.jpg Judge gavel and green marijuana leaves closeup. Judgment in a criminal case on illegal marijuana trafficking Newtopia Now Changes 2026 Dates Feedback from this year's Newtopia Now trade show helped spark the update for 2026. Feedback from this year's Newtopia Now trade show helped spark the update for 2026.

]]> http://www.wholefoodsmagazine.com/articles/17775 Fri, 14 Nov 2025 09:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17775-newtopia-now-changes-2026-dates GettyImages-2038027525.jpg Couple visit to business exhibition booth, expo trade show event. Man and woman visitors standing at commercial stand with promoter for exhibits products presentation cartoon vector illustration KSM-66 Ashwagandha Names Robert Lewandowski Global Brand Ambassador info@wfcinc.com The soccer star will represent the brand worldwide across all markets where KSM-66 Ashwagandha operates. Discover how the root only extraction and clinical research give the pro athlete confidence and results to perform at the highest level. The soccer star will represent the brand worldwide across all markets where KSM-66 Ashwagandha operates. Discover how the root only extraction and clinical research give the pro athlete confidence and results to perform at the highest level.

]]> http://www.wholefoodsmagazine.com/articles/17779 Thu, 13 Nov 2025 09:49:11 -0500 https://www.wholefoodsmagazine.com/articles/17779-ksm-66-ashwagandha-names-robert-lewandowski-global-brand-ambassador lewandowski.png Gencor is Now Saanroo “Saanroo represents the next chapter in our journey—a brand built on proof, not promises,” explained John Quilter, CEO of Saanroo. “Saanroo represents the next chapter in our journey—a brand built on proof, not promises,” explained John Quilter, CEO of Saanroo.



]]> http://www.wholefoodsmagazine.com/articles/17774 Mon, 10 Nov 2025 17:12:40 -0500 https://www.wholefoodsmagazine.com/articles/17774-gencor-is-now-saanroo GettyImages-1500238998 (1).jpg Rebranding strategy concept. Marketing and brand management. Rethinks marketing strategy with a new name, logo, or design, the intention of developing a new. Refreshing the look and feel of brand. Circana Shares 2026 Food and Beverage Outlook For 2026, Circana expects U.S. F&B price/mix growth of 3% to 5% due to ongoing cost pressures, competitive retail pricing, and strategic promotional activity. For 2026, Circana expects U.S. F&B price/mix growth of 3% to 5% due to ongoing cost pressures, competitive retail pricing, and strategic promotional activity.

]]> http://www.wholefoodsmagazine.com/articles/17765 Tue, 04 Nov 2025 10:31:05 -0500 https://www.wholefoodsmagazine.com/articles/17765-circana-shares-2026-food-and-beverage-outlook GettyImages-2209848437.jpg Flipping Wooden cube block for change 2025 to 2026, Countdown to 2026. Loading year from 2025 to 2026. New year start concept. Diamond Herpanacine Turns 35 To celebrate its three decades and a half in business, the company took to social media to thank their loyal clients for their years of dedication. To celebrate its three decades and a half in business, the company took to social media to thank their loyal clients for their years of dedication.

]]> http://www.wholefoodsmagazine.com/articles/17764 Mon, 03 Nov 2025 11:33:51 -0500 https://www.wholefoodsmagazine.com/articles/17764-diamond-herpanacine-turns-35 GettyImages-637032346.jpg Quantum Ayurveda and Global Health Innovation Quantum Ayurveda could create 120–150 billion USD in value by 2040 and cause a 500 billion USD global wellness and nutrition export corridor by 2047. Quantum Ayurveda could create 120–150 billion USD in value by 2040 and cause a 500 billion USD global wellness and nutrition export corridor by 2047.

]]> http://www.wholefoodsmagazine.com/articles/17761 Wed, 29 Oct 2025 06:00:52 -0400 https://www.wholefoodsmagazine.com/articles/17761-quantum-ayurveda-and-global-health-innovation GettyImages-697805638.jpg