<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/" xmlns:content="http://purl.org/rss/1.0/modules/content/">
  <channel>
    <title>Video</title>
    <description></description>
    <link>https://www.wholefoodsmagazine.com/rss</link>
    <language>en-us</language>
    <item>
      <title>Anti-Inflammatory Eating and The Benefits of a High Fiber Diet</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Growing up with integrative medicine pioneer Dr. Andrew Weil, Diana Weil developed a deep understanding that food is medicine and that everyone has the innate ability to heal themselves. Hear her insights in this Naturally Informed education.</description>
      <content:encoded>
        <![CDATA[<p>Growing up with integrative medicine pioneer Dr. Andrew Weil, Diana Weil developed a deep understanding that&nbsp;food is medicine and that everyone has the innate ability to heal themselves. Hear her insights in this Naturally Informed education.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17984</guid>
      <pubDate>Sat, 02 May 2026 02:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17984-anti-inflammatory-eating-and-the-benefits-of-a-high-fiber-diet</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/04/30/Anti-inflammatory-High-fiber-lifestyle-GettyImages-2155872793.webp?t=1778010903" type="image/jpeg" medium="image" fileSize="1392160">
        <media:title type="plain">Anti-inflammatory-High-fiber-lifestyle-GettyImages-2155872793.jpeg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Natural View: Organic &amp; Natural Health and Women in Nutraceuticals at Expo West</title>
      <author>info@wfcinc.com</author>
      <description>Heather Granato of Women in Nutraceuticals and Karen Howard of Organic &amp; Natural Health offer an update on industry trends, advocacy issues and more.</description>
      <content:encoded>
        <![CDATA[<p>Heather Granato of Women in Nutraceuticals and Karen Howard of Organic & Natural Health offer an update on industry trends, advocacy issues and more.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17954</guid>
      <pubDate>Thu, 09 Apr 2026 10:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17954-the-natural-view-organic-and-natural-health-and-women-in-nutraceuticals-at-expo-west</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/03/31/Copy-of-Copy-of-Copy-of-Copy-of-Whats-New-on-The-Natural-View-(1).webp?t=1775751227" type="image/png" medium="image" fileSize="823409">
        <media:title type="plain">Copy of Copy of Copy of Copy of What's New on The Natural View (1).png</media:title>
      </media:content>
    </item>
    <item>
      <title>The Natural View: Delivering Better-For-You Products with Arm &amp; Hammer</title>
      <author>info@wfcinc.com</author>
      <description>From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance.</span></p><br>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17958</guid>
      <pubDate>Tue, 07 Apr 2026 00:01:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17958-the-natural-view-delivering-better-for-you-products-with-church-and-dwight</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/04/03/Copy-of-Copy-of-Copy-of-Copy-of-Whats-New-on-The-Natural-View-(2).webp?t=1775534557" type="image/png" medium="image" fileSize="748745">
        <media:title type="plain">Copy of Copy of Copy of Copy of What's New on The Natural View (2).png</media:title>
      </media:content>
    </item>
    <item>
      <title>The Natural View: NPA Advocating for Natural for 90 Years</title>
      <author>info@wfcinc.com</author>
      <description>WholeFoods Magazine's Heather Wainer and Dr. Daniel Fabricant discuss the latest from NPA.</description>
      <content:encoded>
        <![CDATA[<p>WholeFoods Magazine's Heather Wainer and Dr. Daniel Fabricant discuss the latest from NPA.
</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17941</guid>
      <pubDate>Fri, 27 Mar 2026 10:40:54 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17941-the-natural-view-npa-advocating-for-natural-for-90-years</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/03/23/Copy-of-Copy-of-Copy-of-Copy-of-Whats-New-on-The-Natural-View.webp?t=1774668400" type="image/png" medium="image" fileSize="750854">
        <media:title type="plain">Copy of Copy of Copy of Copy of What's New on The Natural View.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Healthspan Sales Drivers to Fuel Growth in 2026</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>In this Naturally Informed education session from Active Aging: Mastering the Market, Ben Kane of PricePlow, and Tim Johnson of Pattern, discuss sales drivers for 2026 and beyond.</description>
      <content:encoded>
        <![CDATA[<p>
<i style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; font-weight: 400; float: none; display: inline !important;">In</span><span style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; float: none; display: inline !important;">&nbsp;</span></i><i style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; float: none; display: inline !important;">this Naturally Informed education session</span></i><i style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; font-weight: 400; float: none; display: inline !important;">&nbsp;from&nbsp;</span></i><i style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; font-weight: 400; float: none; display: inline !important;">Active Aging</span><span style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; float: none; display: inline !important;">: Mastering the Market</span></i><i style="box-sizing: border-box;"><a href="https://naturallyinformed.net/2025-microbiome/" rel="noopener noreferrer" style="box-sizing: border-box; font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank"></a><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; font-weight: 400; float: none; display: inline !important;">, <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Ben Kane of PricePlow, and Tim Johnson of Pattern, discuss sales drivers for 2026 and beyond</span><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span></span></i></p><br><br>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17833</guid>
      <pubDate>Tue, 23 Dec 2025 09:33:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17833-healthspan-sales-drivers-to-fuel-growth-in-2026</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/2026-trends-GettyImages-2249744813.webp?t=1766504293" type="image/jpeg" medium="image" fileSize="629302">
        <media:title type="plain">2026-trends-GettyImages-2249744813.jpeg</media:title>
      </media:content>
    </item>
    <item>
      <title>Howie Wainer Builds WholeFoods Magazine to Thrive for 40+ years</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Howie Wainer recounts his journey growing WholeFoods Magazine into the publication it is today.</description>
      <content:encoded>
        <![CDATA[<p>Howie Wainer recounts his journey growing <strong>WholeFoods</strong> Magazine into the publication it is today.
</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17824</guid>
      <pubDate>Tue, 16 Dec 2025 15:28:47 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17824-howie-wainer-builds-wholefoods-magazine-to-thrive-for-40-years</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/12/16/1762450282967.webp?t=1766068940" type="image/jpeg" medium="image" fileSize="27832">
        <media:title type="plain">1762450282967.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Honest Health with Jeffrey Burke Featuring Heather Wainer</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Explore the history of WholeFoods Magazine, its impact, the changing face of the industry, and more.</description>
      <content:encoded>
        <![CDATA[<p>Explore the history of <strong>WholeFoods</strong> Magazine, its impact, the changing face of the industry, and more.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17816</guid>
      <pubDate>Fri, 12 Dec 2025 11:35:50 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17816-honest-health-with-jeffrey-burke-featuring-heather-wainer</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Wainer-Burke.webp?t=1766076505" type="image/jpeg" medium="image" fileSize="336017">
        <media:title type="plain">Wainer-Burke.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>THE LAST 15: Say Goodbye to Those Most Stubborn Pounds</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Dr. Ian Smith breaks down the real science behind metabolic adaptation, explains why quick fixes consistently backfire, and shares the strategic nutrition phases that turn stubborn plateaus into sustainable progress.</description>
      <content:encoded>
        <![CDATA[<p>Dr. Ian Smith breaks down the real science behind metabolic adaptation, explains why quick fixes consistently backfire, and shares the strategic nutrition phases that turn stubborn plateaus into sustainable progress.
</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17812</guid>
      <pubDate>Wed, 10 Dec 2025 08:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17812-the-last-15-say-goodbye-to-those-most-stubborn-pounds</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Active-Aging-Fitness-GettyImages-1469533821.webp?t=1766068841" type="image/jpeg" medium="image" fileSize="1417488">
        <media:title type="plain">Active-Aging-Fitness-GettyImages-1469533821.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>AI in Action: How Technology Is Reshaping the Natural Products Landscape</title>
      <author>info@wfcinc.com</author>
      <description>Our industry is evolving thanks to new technology, and companies must factor how to adapt. Experts discuss the opportunities.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Our industry is evolving thanks to new technology, and companies must factor how to adapt. Experts discuss the opportunities.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17754</guid>
      <pubDate>Tue, 21 Oct 2025 09:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17754-ai-in-action-how-technology-is-reshaping-the-natural-products-landscape</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/AI-technology-GettyImages-2200534682.webp?t=1766068841" type="image/jpeg" medium="image" fileSize="1327501">
        <media:title type="plain">AI-technology-GettyImages-2200534682.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Navigating MAHA, Trade &amp; Tariffs and Coming Out on Top: How To Survive and Perhaps Even Thrive</title>
      <author>info@wfcinc.com</author>
      <description>Tune in for an insightful discussion on supply chain challenges, the impact of tariffs, the MAHA movement and more issues impacting the natural products industry.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Tune in for an insightful discussion on supply chain challenges, the impact of tariffs, the MAHA movement and more issues impacting the natural products industry.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17734</guid>
      <pubDate>Fri, 03 Oct 2025 09:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17734-navigating-maha-trade-and-tariffs-and-coming-out-on-top-how-to-survive-and-perhaps-even-thrive</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Supply-Chain-Tariffs-GettyImages-2197456425.webp?t=1766088019" type="image/jpeg" medium="image" fileSize="1707386">
        <media:title type="plain">Supply-Chain-Tariffs-GettyImages-2197456425.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Surviving and Thriving in Global Uncertainty: Supply Chains, Trade and Transparency</title>
      <author>info@wfcinc.com</author>
      <description>Get updated on the biggest issues impacting the natural products industry, including tariffs, state actions impacting the dietary supplements space, HSA/FSA expansion, GRAS, MAHA, and more</description>
      <content:encoded>
        <![CDATA[<p>Get updated on the biggest issues impacting the natural products industry, including tariffs,&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">state actions impacting the dietary supplements space, HSA/FSA expansion, GRAS, MAHA, and more</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17727</guid>
      <pubDate>Sat, 27 Sep 2025 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17727-surviving-and-thriving-in-global-uncertainty-supply-chains-trade-and-transparency</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Supply-Chain-Natural-Organic-Green-GettyImages-1487686749.webp?t=1766088019" type="image/jpeg" medium="image" fileSize="823797">
        <media:title type="plain">Supply-Chain-Natural-Organic-Green-GettyImages-1487686749.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Female Gut Microbiome: Unlocking Lifelong Health</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>In this Naturally Informed education session, Emily Prpa, Ph.D., explores the latest research in the gut microbiome with a specific focus on women’s health, highlighting the dynamic interplay between the gut microbiome and female sex hormones—known as the gut-hormone axis—and how this relationship evolves across a woman’s life.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In</span><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;this Naturally Informed education session,&nbsp;</span><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Emily Prpa, Ph.D., explores the latest research in the gut microbiome with a specific focus on women’s health, highlighting the dynamic interplay between the gut microbiome and female sex hormones—known as the gut-hormone axis—and how this relationship evolves across a woman’s life.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17635</guid>
      <pubDate>Tue, 08 Jul 2025 11:31:05 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17635-the-female-gut-microbiome-unlocking-lifelong-health</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Women-Health-Wellness-Fitness-GettyImages-1141393512.webp?t=1766068842" type="image/jpeg" medium="image" fileSize="1491092">
        <media:title type="plain">Women-Health-Wellness-Fitness-GettyImages-1141393512.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Wellness that Works: What Women Really Want (&amp; Why Brands Should Listen) </title>
      <author>wfcontribute@wfcinc.com</author>
      <description>This webinar from Natures Crops International puts the spotlight on ahiflower and the the latest in nutritional supplements for women's wellness.</description>
      <content:encoded>
        <![CDATA[<p>This webinar from Natures Crops International puts the spotlight on ahiflower and the the latest in nutritional supplements for women's wellness.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17601</guid>
      <pubDate>Tue, 10 Jun 2025 11:24:44 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17601-wellness-that-works-what-women-really-want-and-why-brands-should-listen</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/06/10/omega3.webp?t=1766088019" type="image/jpeg" medium="image" fileSize="2222651">
        <media:title type="plain">omega3.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>EmpowHER'ing Women with Solutions for Every Life Stage</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>In this Naturally Informed keynote session, Dr. Pamela Peeke discusses the latest science on women's wellness, including a look at the nutritional support that can benefit women at various life stages.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In t</span><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; widows: 2; word-spacing: 0px; font-weight: 500; text-align: start; float: none; display: inline !important;">his Naturally Informed</span><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; font-weight: 500; float: none; display: inline !important;">&nbsp;</span><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; font-weight: 500; float: none; display: inline !important;">keynote</span><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; widows: 2; word-spacing: 0px; font-weight: 500; text-align: start; float: none; display: inline !important;">&nbsp;session, Dr.&nbsp;</span> <span data-olk-copy-source="MessageBody">Pamela Peeke discusses the latest science on women's wellness, including a look at the nutritional support that can benefit women at various life stages.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17508</guid>
      <pubDate>Mon, 07 Apr 2025 15:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17508-empowhering-women-with-solutions-for-every-life-stage</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Women-Fitness-GettyImages-1357134010.webp?t=1766105016" type="image/jpeg" medium="image" fileSize="1084921">
        <media:title type="plain">Women-Fitness-GettyImages-1357134010.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Regenerative Health: The Metabolic Liver Connection</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>In the Naturally Informed keynote, Kristin Kirkpatrick, RD, discusses the rise of metabolic and liver disease and easy solutions to start regenerating health.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In the Naturally Informed keynote, Kristin Kirkpatrick, RD, discusses the rise of metabolic and liver disease and easy solutions to start regenerating health.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17320</guid>
      <pubDate>Wed, 18 Dec 2024 09:18:05 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17320-regenerative-health-the-metabolic-liver-connection</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Happy-Energy-Vitality_GettyImages-926016212.webp?t=1735636290" type="image/jpeg" medium="image" fileSize="1511488">
        <media:title type="plain">Happy-Energy-Vitality_GettyImages-926016212.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>MAHA: Implications for FDA Reform, State Regulations, and More</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Get key insights from NPA on President-elect Trump’s nomination of Robert F. Kennedy Jr. and the impacts on the natural products industry, including a look at the active nutrition space and state efforts to age-restrict access to nutritional supplements.</description>
      <content:encoded>
        <![CDATA[<div data-olk-copy-source="MessageBody" style=" font-style: inherit; font-weight: inherit; direction: ltr; text-align: left;">Get key insights from NPA on <span style=" font-style: inherit; font-weight: 500;">President-elect Trump’s nomination of Robert F. Kennedy Jr. and the impacts on the natural products industry, including a look at the active nutrition space and state efforts to age-restrict access to nutritional supplements.</span></div>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17318</guid>
      <pubDate>Tue, 17 Dec 2024 10:29:30 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17318-maha-implications-for-fda-reform-state-regulations-and-more</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/MAHA-American_GettyImages-584607076.webp?t=1735636289" type="image/jpeg" medium="image" fileSize="1572810">
        <media:title type="plain">MAHA-American_GettyImages-584607076.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Arizona Custom Blends (ACB): A Conversation with CEO Jeff Weintraub</title>
      <author>info@wfcinc.com</author>
      <description>Jeff Weintraub, CEO of Arizona Custom Blends, shares industry insights and discusses company's goal of working with more brands to provide leading-edge products.</description>
      <content:encoded>
        <![CDATA[<p>Jeff <span data-olk-copy-source="MessageBody">Weintraub</span>, CEO of Arizona Custom Blends, shares industry insights and discusses <span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">company's goal of working with more brands to provide leading-edge products.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17307</guid>
      <pubDate>Wed, 11 Dec 2024 11:47:50 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17307-arizona-custom-blends-acb-a-conversation-with-ceo-jeff-weintraub</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/ACB-tour.webp?t=1766105016" type="image/jpeg" medium="image" fileSize="1335905">
        <media:title type="plain">ACB-tour.jpeg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Role of Glutathione in Enhancing Mental Resilience and Reducing Stress</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Discover how powerful and essential glutathione is to the body’s detox system, the various benefits it has with slowing the aging process down, and how to increase levels naturally.</description>
      <content:encoded>
        <![CDATA[<p>Discover <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">how powerful and essential glutathione is to the body’s detox system, the various benefits it has with slowing the aging process down, and how to increase levels naturally.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17300</guid>
      <pubDate>Wed, 04 Dec 2024 09:17:31 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17300-the-role-of-glutathione-in-enhancing-mental-resilience-and-reducing-stress</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Happy_Calm-Wellbeing_Mental_Wellness_GettyImages-1041808472-copy.webp?t=1766068842" type="image/jpeg" medium="image" fileSize="9208317">
        <media:title type="plain">Happy_Calm-Wellbeing_Mental_Wellness_GettyImages-1041808472.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Setting the Record Straight on Dietary Supplements, Eating Disorders, and Mental Wellness​​​</title>
      <author>info@wfcinc.com</author>
      <description>Don't miss this Naturally Informed session for a fact-check of the science and a regulatory update on state efforts to age-restrict access to certain nutritional supplements.</description>
      <content:encoded>
        <![CDATA[<p><span style="font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; float: none; display: inline !important; color: rgb(0, 0, 0);">Don't miss this Naturally Informed</span><span style="color: rgb(0, 0, 0);"><a href="https://www.youtube.com/watch?v=bFIZrRwO4XQ" rel="noopener noreferrer noopener noreferrer" style="box-sizing: border-box; font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank"> </a>session for a fact-check of</span><span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;"><span style="font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; float: none; display: inline !important; color: rgb(0, 0, 0);"> the science and a regulatory update on state efforts to age-restrict access to certain nutritional supplements. </span></span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17267</guid>
      <pubDate>Tue, 19 Nov 2024 10:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17267-setting-the-record-straight-on-dietary-supplements-eating-disorders-and-mental-wellness</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Fact-Check-1613634606.webp?t=1766068843" type="image/jpeg" medium="image" fileSize="1701105">
        <media:title type="plain">Fact-Check-1613634606.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Natural View: NAD &amp; BLS's Breakthrough Ingredient RiaGev</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>BLS's Dr. Crabtree discusses the branded ingredient RiaGev, with a focus on how it supports healthy aging.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">BLS's Dr. Crabtree discusses</span><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;"> the branded ingredient RiaGev, with a focus on how it supports healthy aging.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17195</guid>
      <pubDate>Tue, 15 Oct 2024 15:03:32 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17195-the-natural-view-nad-and-blss-breakthrough-ingredient-riagev</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/BLS_NaturalVIew.webp?t=1729018989" type="image/png" medium="image" fileSize="1483199">
        <media:title type="plain">BLS_NaturalVIew.png</media:title>
      </media:content>
    </item>
    <item>
      <title>How to Move From Fear Consciousness Into Health Consciousness and Regain Your Life</title>
      <author>info@wfcinc.com</author>
      <description>Holistic Nutrition Expert Danielle Pashko shares her journey with illness and offers actionable lifestyle strategies to reclaim wellness.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Holistic Nutrition Expert </span>Danielle Pashko shares her journey with illness and offers actionable lifestyle strategies to reclaim wellness.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17186</guid>
      <pubDate>Wed, 09 Oct 2024 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17186-how-to-move-from-fear-consciousness-into-health-consciousness-and-regain-your-life</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2023/02/07/Mental-Wellness-GettyImages-1073093604-696x522.webp?t=1692651942" type="image/jpeg" medium="image" fileSize="57706">
        <media:title type="plain">Mental-Wellness-GettyImages-1073093604-696x522.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Implications of GLP-1 on the Microbiome</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Explore the science of GLP-1, the positive and negative effects of medications, plus how targeting the microbiome can influence the body’s natural appetite regulation system.</description>
      <content:encoded>
        <![CDATA[<p><strong><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; font-weight: 400;">E</span><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; font-weight: 400;">xplore the science of GLP-1, the positive and negative effects of medications, plus how t<span style="font-weight:400;font-style:normal;">argeting the microbiome can influence the body’s natural appetite regulation system.</span></span></strong></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17051</guid>
      <pubDate>Mon, 29 Jul 2024 11:03:34 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17051-implications-of-glp-1-on-the-microbiome</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Weight-Gut-Microbiome_GettyImages-1241718659.webp?t=1722265403" type="image/jpeg" medium="image" fileSize="1174601">
        <media:title type="plain">Weight-Gut-Microbiome_GettyImages-1241718659.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Gut-Brain Connection: Could the Gut Be the Key to Your Happiness?</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Explore the significance of the gut brain axis and how this bi-directional communication affects neurotransmitters and hormones and interacts with various aspects of the human body and mental health.</description>
      <content:encoded>
        <![CDATA[<p>Explore the significance of the gut brain axis and how this bi-directional communication affects neurotransmitters and hormones and interacts with various aspects of the human body and mental health.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16997</guid>
      <pubDate>Wed, 03 Jul 2024 10:04:43 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16997-gut-brain-connection-could-the-gut-be-the-key-to-your-happiness</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Happy_Mood_Women_GettyImages-1496615445.webp?t=1766068843" type="image/jpeg" medium="image" fileSize="1109072">
        <media:title type="plain">Happy_Mood_Women_GettyImages-1496615445.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Fast and Natural Solutions to Solve Occasional Heartburn</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Occasional heartburn is one of the most common digestive complaints in the U.S. Learn about natural remedies that can help.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Occasional heartburn is one of the most common digestive complaints in the U.S. Learn about natural remedies that can help.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16916</guid>
      <pubDate>Thu, 30 May 2024 14:18:41 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16916-fast-and-natural-solutions-to-solve-occasional-heartburn</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Enzymedica-Occasional-Heartburn.webp?t=1717093404" type="image/jpeg" medium="image" fileSize="1824345">
        <media:title type="plain">Enzymedica Occasional Heartburn.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Active Aging: Market &amp; Consumer Context with ITC &amp; HMT</title>
      <description>At the virtual conference Active Aging: Mastering the Market, Len Monheit, CEO of Industry Transparency Center (ITC), discusses the active aging space with Sophie van Cooten of HMT.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">At the virtual conference </span><a href="https://naturallyinformed.net/2023-active-aging-main/" rel="noopener noreferrer noopener noreferrer" style="box-sizing: border-box; font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Active Aging: Mastering the Market, </a>Len Monheit, CEO of Industry Transparency Center (ITC), discusses the active aging space with <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Sophie van Cooten of HMT.</span></p><br>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16797</guid>
      <pubDate>Tue, 26 Mar 2024 15:43:10 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16797-copy-of-itc-insights-consumer-supplement-survey</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2017/06/Fitness.webp?t=1775105613" type="image/jpeg" medium="image" fileSize="631182">
        <media:title type="plain">Fitness.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>ITC Insights Consumer Supplement Survey</title>
      <description>At Supply Chain &amp; Delivery Systems: Mastering the Market, Len Monheit, CEO of Industry Transparency Center, shared consumer insights on supplement usage.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">At </span><a href="https://naturallyinformed.net/2024-sc-ds-main/" rel="noopener noreferrer" style="box-sizing: border-box; font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Supply Chain & Delivery Systems: Mastering the Market, </a>Len Monheit, CEO of Industry Transparency Center, shared consumer insights on supplement usage.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16796</guid>
      <pubDate>Tue, 26 Mar 2024 15:43:10 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16796-itc-insights-consumer-supplement-survey</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/ITC.webp?t=1711482071" type="image/png" medium="image" fileSize="846639">
        <media:title type="plain">ITC.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Building Resilient Supply Chains Through a People-Focused Future</title>
      <author>info@wfcinc.com</author>
      <description>Dr. Nada Sanders presents insights to help industry companies fortify their supply chains and prepare for the future.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Dr. Nada Sanders presents</span> insights to help industry companies fortify their supply chains and prepare for the future. </p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16780</guid>
      <pubDate>Mon, 18 Mar 2024 15:15:36 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16780-building-resilient-supply-chains-through-a-people-focused-future</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Supply_Chain_GettyImages-988229440.webp?t=1766068844" type="image/jpeg" medium="image" fileSize="1483045">
        <media:title type="plain">Supply_Chain_GettyImages-988229440.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Celebrate 40 Years of WholeFoods Magazine! </title>
      <author>info@wfcinc.com</author>
      <description>Look back on 40 years of WholeFoods Magazine educating and informing the natural products industry!</description>
      <content:encoded>
        <![CDATA[<p>Look back on 40 years of WholeFoods Magazine educating and informing the natural products industry! </p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16765</guid>
      <pubDate>Fri, 08 Mar 2024 13:02:24 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16765-celebrate-40-years-of-wholefoods-magazine</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/03/08/40th_Anniversary_logo_FINAL-removebg-preview-(1).webp?t=1709916774" type="image/png" medium="image" fileSize="83398">
        <media:title type="plain">40th_Anniversary_logo_FINAL-removebg-preview (1).png</media:title>
      </media:content>
    </item>
    <item>
      <title>The Impact of Current Policy &amp; Enforcement on the Potential of the Active Nutrition Market</title>
      <author>info@wfcinc.com</author>
      <description></description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16657</guid>
      <pubDate>Sat, 20 Jan 2024 01:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16657-the-impact-of-current-policy-and-enforcement-on-the-potential-of-the-active-nutrition-market</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Active-Sports-Nutrition-GettyImages-1843771203.webp?t=1705695274" type="image/jpeg" medium="image" fileSize="1370956">
        <media:title type="plain">Active-Sports-Nutrition-GettyImages-1843771203.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Regulation &amp; Connection: The Secret Ingredients to Health &amp; Wellbeing</title>
      <author>info@wfcinc.com</author>
      <description>Dr. Matthew Lederman presents the science and strategy showing that a regulated nervous system along with being authentically connected with ourselves and others has a powerful impact on physical biomarkers and outcomes in this Naturally Informed education session.</description>
      <content:encoded>
        <![CDATA[<p>Dr. Matthew <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Lederman presents the science and strategy showing that a regulated nervous system along with being authentically connected with ourselves and others has a powerful impact on physical biomarkers and outcomes in this Naturally Informed education session.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16628</guid>
      <pubDate>Wed, 03 Jan 2024 00:01:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16628-regulation-and-connection-the-secret-ingredients-to-health-and-wellbeing</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2023/Calm-Connection-GettyImages-1167170935.webp?t=1766068844" type="image/jpeg" medium="image" fileSize="223668">
        <media:title type="plain">Calm-Connection-GettyImages-1167170935.jpg</media:title>
      </media:content>
    </item>
  </channel>
</rss>
