https://www.wholefoodsmagazine.com/rss en-us info@wfcinc.com Heather Granato of Women in Nutraceuticals and Karen Howard of Organic & Natural Health offer an update on industry trends, advocacy issues and more. Heather Granato of Women in Nutraceuticals and Karen Howard of Organic & Natural Health offer an update on industry trends, advocacy issues and more.

]]> http://www.wholefoodsmagazine.com/articles/17954 Thu, 09 Apr 2026 10:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17954-the-natural-view-organic-and-natural-health-and-women-in-nutraceuticals-at-expo-west Copy of Copy of Copy of Copy of What's New on The Natural View (1).png info@wfcinc.com From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance. From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance.

]]> http://www.wholefoodsmagazine.com/articles/17958 Tue, 07 Apr 2026 00:01:00 -0400 https://www.wholefoodsmagazine.com/articles/17958-the-natural-view-delivering-better-for-you-products-with-church-and-dwight Copy of Copy of Copy of Copy of What's New on The Natural View (2).png info@wfcinc.com WholeFoods Magazine's Heather Wainer and Dr. Daniel Fabricant discuss the latest from NPA. WholeFoods Magazine's Heather Wainer and Dr. Daniel Fabricant discuss the latest from NPA.

]]> http://www.wholefoodsmagazine.com/articles/17941 Fri, 27 Mar 2026 10:40:54 -0400 https://www.wholefoodsmagazine.com/articles/17941-the-natural-view-npa-advocating-for-natural-for-90-years Copy of Copy of Copy of Copy of What's New on The Natural View.png wfcontribute@wfcinc.com Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, and individuals with MTHFR variants. Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, and individuals with MTHFR variants. ]]> http://www.wholefoodsmagazine.com/articles/17844 Fri, 09 Jan 2026 01:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17844-the-natural-view-exploring-the-expanded-health-benefits-of-folate Balchem-Natural-View-2-2025-.jpg wfcontribute@wfcinc.com Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the food-based multivitamin category evolved? And what is on the horizon? Find out! Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the food-based multivitamin category evolved? And what is on the horizon? Find out!

]]> http://www.wholefoodsmagazine.com/articles/17843 Thu, 08 Jan 2026 01:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17843-the-natural-view-rainbow-lights-legacy-and-nutrition-innovations Piping-Rock-Natural-View.jpg wfcontribute@wfcinc.com Tune in to explore: The gap in Dietary Fiber Consumption, and the latest science showing how NatureKnit uniquely fills the gap. Tune in to explore: The gap in Dietary Fiber Consumption, and the latest science showing how NatureKnit uniquely fills the gap.  

]]> http://www.wholefoodsmagazine.com/articles/17842 Wed, 07 Jan 2026 10:22:31 -0500 https://www.wholefoodsmagazine.com/articles/17842-the-natural-view-new-study-focuses-on-organic-natureknit-to-fill-the-fiber-gap NatureKnit-Natural- View-2025.jpg wfcontribute@wfcinc.com Tune in to explore Quantum Ayurveda and the benefits of ingredients that are frequency-tuned for a specific purpose. Tune in to explore Quantum Ayurveda and the benefits of ingredients that are frequency-tuned for a specific purpose.

]]> http://www.wholefoodsmagazine.com/articles/17835 Mon, 22 Dec 2025 09:39:16 -0500 https://www.wholefoodsmagazine.com/articles/17835-the-natural-view-supplyside-global-edition-quantum-ayurveda-with-greenspace-herbs Greenspace-SSG-Natural-View.jpg wfcontribute@wfcinc.com Explore the history of WholeFoods Magazine, its impact, the changing face of the industry, and more. Explore the history of WholeFoods Magazine, its impact, the changing face of the industry, and more.

]]> http://www.wholefoodsmagazine.com/articles/17816 Fri, 12 Dec 2025 11:35:50 -0500 https://www.wholefoodsmagazine.com/articles/17816-honest-health-with-jeffrey-burke-featuring-heather-wainer Wainer-Burke.jpg wfcontribute@wfcinc.com What are microplastics? How are we exposed? Once exposed, what can be done? Tune in for answers to these questions and more: What are microplastics? How are we exposed? Once exposed, what can be done? Tune in for answers to these questions and more:

]]> http://www.wholefoodsmagazine.com/articles/17804 Sat, 06 Dec 2025 19:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17804-the-natural-view-the-fight-against-microplastics-with-1-life-science 1LifeScience-Natural-View.jpg wfcontribute@wfcinc.com Tune in to explore the growing interest in longevity science, and what the research shows on citrus bioflavonoids and healthy aging. Tune in to explore the growing interest in longevity science, and what the research shows on citrus bioflavonoids and healthy aging.

]]> http://www.wholefoodsmagazine.com/articles/17806 Thu, 04 Dec 2025 16:56:35 -0500 https://www.wholefoodsmagazine.com/articles/17806-the-natural-view-supplyside-global-edition-longevity-in-natural-products IBN-SSG.jpg wfcontribute@wfcinc.com Tune in to explore solutions for nutritional supplements that taste amazing and work effectively, without toxic additives. Tune in to explore solutions for nutritional supplements that taste amazing and work effectively, without toxic additives.

]]> http://www.wholefoodsmagazine.com/articles/17800 Thu, 27 Nov 2025 00:01:00 -0500 https://www.wholefoodsmagazine.com/articles/17800-the-natural-view-supplyside-global-edition-problem-solving-in-the-nutritional-supplement-space Virin-SSG-2025.jpg wfcontribute@wfcinc.com Explore the booming women’s health market and innovations in prenatal nutrition with Balchem. Explore the booming women’s health market and innovations in prenatal nutrition with Balchem.

]]> http://www.wholefoodsmagazine.com/articles/17739 Tue, 07 Oct 2025 08:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17739-the-natural-view-innovations-in-prenatal-nutrition-with-balchem Prenatal-Nutrition-Mother-Baby-GettyImages-2150276813.jpg Close Up Of Mother And Baby Daughter Cuddling On Sofa At Home Together wfcontribute@wfcinc.com Learn about an initiative backed by nutraceuticals industry members to profoundly shift the trajectory of these young lives—from tragedy to hope. Learn about an initiative backed by nutraceuticals industry members to profoundly shift the trajectory of these young lives—from tragedy to hope.

]]> http://www.wholefoodsmagazine.com/articles/17686 Thu, 21 Aug 2025 09:40:13 -0400 https://www.wholefoodsmagazine.com/articles/17686-the-natural-view-industry-leaders-race-to-help-wings-of-hope-rescue-center-and-ask-for-help Wings-of-Hope-Natural-View.jpg wfcontribute@wfcinc.com James R. Liggett, founder and CEO of of J.R.LIGGETT’S, shared the mindset and more than helped shape the legacy natural products industry brand. James R. Liggett, founder and CEO of of J.R.LIGGETT’S, shared the mindset and more than helped shape the legacy natural products industry brand.

]]> http://www.wholefoodsmagazine.com/articles/17683 Fri, 15 Aug 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17683-the-natural-view-lessons-in-leadership-and-clean-label-from-jrliggetts-a-genuine-legacy-brand JRLiggett-Natural-View.jpg wfcontribute@wfcinc.com RIBUS has achieved record sales years and expanded into new markets. Alicia Peirce Kasch shares what makes the winning difference. RIBUS has achieved record sales years and expanded into new markets. Alicia Peirce Kasch shares what makes the winning difference.

]]> http://www.wholefoodsmagazine.com/articles/17647 Fri, 18 Jul 2025 10:48:23 -0400 https://www.wholefoodsmagazine.com/articles/17647-the-natural-view-ribus-alicia-kasch-bringing-new-perspectives-to-generational-leadership Natural-View-RIBUS.jpg wfcontribute@wfcinc.com Tune in to learn about the benefits of kava and kratom leaf, including how these two botanical ingredients work together, supporting science, safety standards, and an innovative product. Tune in to learn about the benefits of kava and kratom leaf, including how these two botanical ingredients work together, supporting science, safety standards, and an innovative product. 

]]> http://www.wholefoodsmagazine.com/articles/17622 Thu, 26 Jun 2025 09:09:23 -0400 https://www.wholefoodsmagazine.com/articles/17622-the-natural-view-botanic-tonics-offers-traditional-botanicals Screenshot 2025-07-10 at 9.48.54 AM.png wfcontribute@wfcinc.com Discover a new supplement company that is positioning itself at the nexus of nature and science. Discover a new supplement company that is positioning itself at the nexus of nature and science.

]]> http://www.wholefoodsmagazine.com/articles/17586 Thu, 05 Jun 2025 16:31:19 -0400 https://www.wholefoodsmagazine.com/articles/17586-the-natural-view-noot-founder-brings-aspirational-approach-to-brands-holistic-products NOOT-Natural-View-2.jpeg wfcontribute@wfcinc.com From sodium reduction to probiotic innovation, discover trends in the natural products space. From sodium reduction to probiotic innovation, discover trends in the natural products space.

]]> http://www.wholefoodsmagazine.com/articles/17549 Fri, 09 May 2025 11:10:37 -0400 https://www.wholefoodsmagazine.com/articles/17549-the-natural-view-innovating-in-2-key-areas-of-the-natural-market-probiotics-and-sodium-reduction Church-Dwight.png wfcontribute@wfcinc.com Take a deep dive into nutritional supplement quality control, and transparency in the natural products space with NOW Foods. Take a deep dive into nutritional supplement quality control, and transparency in the natural products space with NOW Foods. 

]]> http://www.wholefoodsmagazine.com/articles/17502 Wed, 02 Apr 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17502-the-natural-view-nows-commitment-to-supplement-quality-and-transparency Natural-View-NOW-Katie.jpg wfcontribute@wfcinc.com Tune in to learn abou The Paleo Diet's health-advocacy mission, key research and benefits of the Paleo lifestyle, who the new Paleo Diet brand serves, and more! Tune in to learn abou The Paleo Diet's health-advocacy mission, key research and benefits of the Paleo lifestyle, who the new Paleo Diet brand serves, and more!

]]> http://www.wholefoodsmagazine.com/articles/17452 Mon, 24 Feb 2025 08:18:52 -0500 https://www.wholefoodsmagazine.com/articles/17452-the-natural-view-what-the-paleo-diet-really-is-and-why-its-more-relevant-than-ever Paleo-Diet-Natural-View2.jpg wfcontribute@wfcinc.com In this episode of The Natural View, Shaheen Majeed, Sami-Sabinsa Group, shares an update on recent developments. In this episode of The Natural View, Shaheen Majeed, Sami-Sabinsa Group, shares an update on recent developments.

]]> http://www.wholefoodsmagazine.com/articles/17450 Thu, 20 Feb 2025 09:35:22 -0500 https://www.wholefoodsmagazine.com/articles/17450-the-natural-view-shaheen-majeed-on-leading-sabinsas-evolving-future Sabinsa-Natural-View-2025.jpg wfcontribute@wfcinc.com What are the concerns with fluoride? What is the role of the microbiome in oral health? What are the benefits of xylitol? Get these answers to these Qs and more. What are the concerns with fluoride? What is the role of the microbiome in oral health? What are the benefits of xylitol? Get these answers to these Qs and more.]]> http://www.wholefoodsmagazine.com/articles/17440 Tue, 18 Feb 2025 15:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17440-the-natural-view-the-future-of-dental-health Natural-View-Xlear.jpg wfcontribute@wfcinc.com Dr. Jeffrey Burke, Director of Education at Kokora and Herb of the Month columnist for WholeFoods Magazine, reflects on his 40+ plus years in the natural products industry. Dr. Jeffrey Burke, Director of Education at Kokora and Herb of the Month columnist for WholeFoods Magazine, reflects on his 40+ plus years in the natural products industry. 

]]> http://www.wholefoodsmagazine.com/articles/17394 Sat, 01 Feb 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17394-the-natural-view-dr-jeffrey-burke-on-regenerative-agriculture-and-the-evolution-of-holistic-health Burke-Natural-View.jpg wfcontribute@wfcinc.com Learn about upcoming initiatives and products, success strategies, and a preview of what to look forward to at Natural Products Expo West from Lily of the Desert. Learn about upcoming initiatives and products, success strategies, and a preview of what to look forward to at Natural Products Expo West from Lily of the Desert.

]]> http://www.wholefoodsmagazine.com/articles/17395 Thu, 30 Jan 2025 12:09:17 -0500 https://www.wholefoodsmagazine.com/articles/17395-the-natural-view-lily-of-the-desert-leading-with-tradition-fresh-perspectives Lily-Natural-View.jpg wfcontribute@wfcinc.com In this special episode with TSI Group, explore the science of how myHMB helps counteract muscle loss, including a recent clinical study published in Nutrients looking at HMB + vitamin D3. In this special episode with TSI Group, explore the science of how myHMB helps counteract muscle loss, including a recent clinical study published in Nutrients looking at HMB + vitamin D3.  ]]> http://www.wholefoodsmagazine.com/articles/17337 Thu, 09 Jan 2025 01:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17337-the-natural-view-supplyside-west-edition-2024-strategies-for-healthy-active-aging TSI-Natural-View-SSW.jpg wfcontribute@wfcinc.com Tess and Patrik Barr of Bright Pharma Caps discuss the world’s first NOP certified organic vegetable capsules, increasing consumer demand for organic and vegetable capsules and more! Tess and Patrik Barr of Bright Pharma Caps discuss the world’s first NOP certified organic vegetable capsules, increasing consumer demand for organic and vegetable capsules and more!]]> http://www.wholefoodsmagazine.com/articles/17324 Thu, 19 Dec 2024 15:07:47 -0500 https://www.wholefoodsmagazine.com/articles/17324-the-natural-view-supplyside-west-edition-choosing-a-capsule-supplier-and-the-organic-advantage BrightPharma-SSW.jpg info@wfcinc.com Find out about CRN’s "Responsible. It's Our Middle Name" campaign, insights into the incoming administration, an update on state efforts to age-restrict access to certain nutritional supplements, and more. Find out about CRN’s "Responsible. It's Our Middle Name" campaign, insights into the incoming administration, an update on state efforts to age-restrict access to certain nutritional supplements, and more.

]]> http://www.wholefoodsmagazine.com/articles/17322 Wed, 18 Dec 2024 13:47:59 -0500 https://www.wholefoodsmagazine.com/articles/17322-the-natural-view-crns-steve-mister-on-the-state-of-the-industry CRN-24-Natural-View.jpg wfcontribute@wfcinc.com Alexis Collins of Stratum Nutrition reveals the top 5 emerging trends in the nutritional supplement space to drive innovation in 2025. Alexis Collins of Stratum Nutrition reveals the top 5 emerging trends in the nutritional supplement space to drive innovation in 2025.

]]> http://www.wholefoodsmagazine.com/articles/17317 Tue, 17 Dec 2024 09:40:33 -0500 https://www.wholefoodsmagazine.com/articles/17317-the-natural-view-supplyside-west-edition-top-5-emerging-trends-for-2025 Stratum_SSW_podcast.jpg wfcontribute@wfcinc.com Explore the trends on the horizon for delivery formats and flavors, how Virun can help brands formulate for special dietary needs, and more! Explore the trends on the horizon for delivery formats and flavors, how Virun can help brands formulate for special dietary needs, and more!

]]> http://www.wholefoodsmagazine.com/articles/17315 Sun, 15 Dec 2024 09:16:02 -0500 https://www.wholefoodsmagazine.com/articles/17315-the-natural-view-supplyside-west-edition-the-innovations-that-can-set-a-brand-shine Virun_SSW_24.jpg wfcontribute@wfcinc.com In this episode of The Natural View, we talk with Sandra Lee, CEO of NJ Labs, to learn more about the company, get updated on recent developments, and explore what's on the horizon. In this episode of The Natural View, we talk with Sandra Lee, CEO of NJ Labs, to learn more about the company, get updated on recent developments, and explore what's on the horizon.

]]> http://www.wholefoodsmagazine.com/articles/17295 Mon, 02 Dec 2024 14:22:27 -0500 https://www.wholefoodsmagazine.com/articles/17295-the-natural-view-sandra-lee-on-people-first-leadership-and-the-rising-importance-of-testing-labs NJ Labs.jpg