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      <title>Anti-Inflammatory Eating and The Benefits of a High Fiber Diet</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Growing up with integrative medicine pioneer Dr. Andrew Weil, Diana Weil developed a deep understanding that food is medicine and that everyone has the innate ability to heal themselves. Hear her insights in this Naturally Informed education.</description>
      <content:encoded>
        <![CDATA[<p>Growing up with integrative medicine pioneer Dr. Andrew Weil, Diana Weil developed a deep understanding that&nbsp;food is medicine and that everyone has the innate ability to heal themselves. Hear her insights in this Naturally Informed education.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17984</guid>
      <pubDate>Sat, 02 May 2026 02:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17984-anti-inflammatory-eating-and-the-benefits-of-a-high-fiber-diet</link>
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      <title>The Natural View: Organic &amp; Natural Health and Women in Nutraceuticals at Expo West</title>
      <author>info@wfcinc.com</author>
      <description>Heather Granato of Women in Nutraceuticals and Karen Howard of Organic &amp; Natural Health offer an update on industry trends, advocacy issues and more.</description>
      <content:encoded>
        <![CDATA[<p>Heather Granato of Women in Nutraceuticals and Karen Howard of Organic & Natural Health offer an update on industry trends, advocacy issues and more.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17954</guid>
      <pubDate>Thu, 09 Apr 2026 10:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17954-the-natural-view-organic-and-natural-health-and-women-in-nutraceuticals-at-expo-west</link>
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      <title>The Natural View: Delivering Better-For-You Products with Arm &amp; Hammer</title>
      <author>info@wfcinc.com</author>
      <description>From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance.</span></p><br>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17958</guid>
      <pubDate>Tue, 07 Apr 2026 00:01:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17958-the-natural-view-delivering-better-for-you-products-with-church-and-dwight</link>
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      <title>The Natural View: NPA Advocating for Natural for 90 Years</title>
      <author>info@wfcinc.com</author>
      <description>WholeFoods Magazine's Heather Wainer and Dr. Daniel Fabricant discuss the latest from NPA.</description>
      <content:encoded>
        <![CDATA[<p>WholeFoods Magazine's Heather Wainer and Dr. Daniel Fabricant discuss the latest from NPA.
</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17941</guid>
      <pubDate>Fri, 27 Mar 2026 10:40:54 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17941-the-natural-view-npa-advocating-for-natural-for-90-years</link>
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    <item>
      <title>The Natural View: Exploring the Expanded Health Benefits of Folate</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, and individuals with MTHFR variants.</description>
      <content:encoded>
        <![CDATA[<li><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, and individuals with MTHFR variants.
</span></li>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17844</guid>
      <pubDate>Fri, 09 Jan 2026 01:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17844-the-natural-view-exploring-the-expanded-health-benefits-of-folate</link>
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    <item>
      <title>The Natural View: Rainbow Light's Legacy &amp; Nutrition Innovations</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the food-based multivitamin category evolved? And what is on the horizon? Find out!</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand?&nbsp;</span><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">How has the food-based multivitamin category evolved? And what is on the horizon? Find out!</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17843</guid>
      <pubDate>Thu, 08 Jan 2026 01:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17843-the-natural-view-rainbow-lights-legacy-and-nutrition-innovations</link>
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      <title>The Natural View: New Study Focuses on Organic NatureKnit to Fill the Fiber Gap</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Tune in to explore: The gap in Dietary Fiber Consumption, and the latest science showing how NatureKnit uniquely fills the gap.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Tune in to explore:
The gap in Dietary Fiber Consumption, and the latest science showing how NatureKnit uniquely fills the gap. &nbsp;</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17842</guid>
      <pubDate>Wed, 07 Jan 2026 10:22:31 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17842-the-natural-view-new-study-focuses-on-organic-natureknit-to-fill-the-fiber-gap</link>
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      <title>Healthspan Sales Drivers to Fuel Growth in 2026</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>In this Naturally Informed education session from Active Aging: Mastering the Market, Ben Kane of PricePlow, and Tim Johnson of Pattern, discuss sales drivers for 2026 and beyond.</description>
      <content:encoded>
        <![CDATA[<p>
<i style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; font-weight: 400; float: none; display: inline !important;">In</span><span style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; float: none; display: inline !important;">&nbsp;</span></i><i style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; float: none; display: inline !important;">this Naturally Informed education session</span></i><i style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; font-weight: 400; float: none; display: inline !important;">&nbsp;from&nbsp;</span></i><i style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; font-weight: 400; float: none; display: inline !important;">Active Aging</span><span style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; float: none; display: inline !important;">: Mastering the Market</span></i><i style="box-sizing: border-box;"><a href="https://naturallyinformed.net/2025-microbiome/" rel="noopener noreferrer" style="box-sizing: border-box; font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank"></a><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; font-weight: 400; float: none; display: inline !important;">, <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Ben Kane of PricePlow, and Tim Johnson of Pattern, discuss sales drivers for 2026 and beyond</span><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span></span></i></p><br><br>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17833</guid>
      <pubDate>Tue, 23 Dec 2025 09:33:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17833-healthspan-sales-drivers-to-fuel-growth-in-2026</link>
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      <title>The Natural View SupplySide Global Edition: Quantum Ayurveda with Greenspace Herbs</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Tune in to explore Quantum Ayurveda and the benefits of ingredients that are frequency-tuned for a specific purpose.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Tune in to explore&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; caret-color: rgb(13, 13, 13); display: inline !important; float: none;">Quantum Ayurveda and the benefits of&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; caret-color: rgb(13, 13, 13); display: inline !important; float: none;">ingredients that are frequency-tuned for a specific purpose.</span></span></span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17835</guid>
      <pubDate>Mon, 22 Dec 2025 09:39:16 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17835-the-natural-view-supplyside-global-edition-quantum-ayurveda-with-greenspace-herbs</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Greenspace-SSG-Natural-View.webp?t=1766414423" type="image/jpeg" medium="image" fileSize="1019952">
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    <item>
      <title>Howie Wainer Builds WholeFoods Magazine to Thrive for 40+ years</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Howie Wainer recounts his journey growing WholeFoods Magazine into the publication it is today.</description>
      <content:encoded>
        <![CDATA[<p>Howie Wainer recounts his journey growing <strong>WholeFoods</strong> Magazine into the publication it is today.
</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17824</guid>
      <pubDate>Tue, 16 Dec 2025 15:28:47 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17824-howie-wainer-builds-wholefoods-magazine-to-thrive-for-40-years</link>
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      <title>Honest Health with Jeffrey Burke Featuring Heather Wainer</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Explore the history of WholeFoods Magazine, its impact, the changing face of the industry, and more.</description>
      <content:encoded>
        <![CDATA[<p>Explore the history of <strong>WholeFoods</strong> Magazine, its impact, the changing face of the industry, and more.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17816</guid>
      <pubDate>Fri, 12 Dec 2025 11:35:50 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17816-honest-health-with-jeffrey-burke-featuring-heather-wainer</link>
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      <title>THE LAST 15: Say Goodbye to Those Most Stubborn Pounds</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Dr. Ian Smith breaks down the real science behind metabolic adaptation, explains why quick fixes consistently backfire, and shares the strategic nutrition phases that turn stubborn plateaus into sustainable progress.</description>
      <content:encoded>
        <![CDATA[<p>Dr. Ian Smith breaks down the real science behind metabolic adaptation, explains why quick fixes consistently backfire, and shares the strategic nutrition phases that turn stubborn plateaus into sustainable progress.
</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17812</guid>
      <pubDate>Wed, 10 Dec 2025 08:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17812-the-last-15-say-goodbye-to-those-most-stubborn-pounds</link>
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      <title>The Natural View: The Fight Against Microplastics with 1 Life Science</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>What are microplastics? How are we exposed? Once exposed, what can be done? Tune in for answers to these questions and more:</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">What are microplastics? 
</span><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">How are we exposed?
</span><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">Once exposed, what can be done?&nbsp;<span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">Tune in</span><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">&nbsp;for answers to these questions and more:
</span></span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17804</guid>
      <pubDate>Sat, 06 Dec 2025 19:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17804-the-natural-view-the-fight-against-microplastics-with-1-life-science</link>
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      <title>The Natural View SupplySide Global Edition: Longevity in Natural Products</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Tune in to explore the growing interest in longevity science, and what the research shows on citrus bioflavonoids and healthy aging.</description>
      <content:encoded>
        <![CDATA[<p>Tune in to explore t<span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">he growing interest in longevity science, and what the research shows on citrus bioflavonoids and healthy aging.</span></p><br>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17806</guid>
      <pubDate>Thu, 04 Dec 2025 16:56:35 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17806-the-natural-view-supplyside-global-edition-longevity-in-natural-products</link>
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      <title>The Natural View SupplySide Global Edition: Problem Solving in the Nutritional Supplement Space</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Tune in to explore solutions for nutritional supplements that taste amazing and work effectively, without toxic additives.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">Tune in</span><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">&nbsp;to explore solutions for nutritional supplements that taste amazing and work effectively, without toxic additives.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17800</guid>
      <pubDate>Thu, 27 Nov 2025 00:01:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17800-the-natural-view-supplyside-global-edition-problem-solving-in-the-nutritional-supplement-space</link>
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      <title>AI in Action: How Technology Is Reshaping the Natural Products Landscape</title>
      <author>info@wfcinc.com</author>
      <description>Our industry is evolving thanks to new technology, and companies must factor how to adapt. Experts discuss the opportunities.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Our industry is evolving thanks to new technology, and companies must factor how to adapt. Experts discuss the opportunities.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17754</guid>
      <pubDate>Tue, 21 Oct 2025 09:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17754-ai-in-action-how-technology-is-reshaping-the-natural-products-landscape</link>
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      <title>The Natural View: Innovations in Prenatal Nutrition with Balchem</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Explore the booming women’s health market and innovations in prenatal nutrition with Balchem.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Explore the booming women’s health market and innovations in prenatal nutrition with Balchem.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17739</guid>
      <pubDate>Tue, 07 Oct 2025 08:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17739-the-natural-view-innovations-in-prenatal-nutrition-with-balchem</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Prenatal-Nutrition-Mother-Baby-GettyImages-2150276813.webp?t=1766088021" type="image/jpeg" medium="image" fileSize="1268786">
        <media:title type="plain">Prenatal-Nutrition-Mother-Baby-GettyImages-2150276813.jpg</media:title>
        <media:description type="plain">Close Up Of Mother And Baby Daughter Cuddling On Sofa At Home Together</media:description>
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      <title>Navigating MAHA, Trade &amp; Tariffs and Coming Out on Top: How To Survive and Perhaps Even Thrive</title>
      <author>info@wfcinc.com</author>
      <description>Tune in for an insightful discussion on supply chain challenges, the impact of tariffs, the MAHA movement and more issues impacting the natural products industry.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Tune in for an insightful discussion on supply chain challenges, the impact of tariffs, the MAHA movement and more issues impacting the natural products industry.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17734</guid>
      <pubDate>Fri, 03 Oct 2025 09:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17734-navigating-maha-trade-and-tariffs-and-coming-out-on-top-how-to-survive-and-perhaps-even-thrive</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Supply-Chain-Tariffs-GettyImages-2197456425.webp?t=1766088019" type="image/jpeg" medium="image" fileSize="1707386">
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      <title>Surviving and Thriving in Global Uncertainty: Supply Chains, Trade and Transparency</title>
      <author>info@wfcinc.com</author>
      <description>Get updated on the biggest issues impacting the natural products industry, including tariffs, state actions impacting the dietary supplements space, HSA/FSA expansion, GRAS, MAHA, and more</description>
      <content:encoded>
        <![CDATA[<p>Get updated on the biggest issues impacting the natural products industry, including tariffs,&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">state actions impacting the dietary supplements space, HSA/FSA expansion, GRAS, MAHA, and more</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17727</guid>
      <pubDate>Sat, 27 Sep 2025 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17727-surviving-and-thriving-in-global-uncertainty-supply-chains-trade-and-transparency</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Supply-Chain-Natural-Organic-Green-GettyImages-1487686749.webp?t=1766088019" type="image/jpeg" medium="image" fileSize="823797">
        <media:title type="plain">Supply-Chain-Natural-Organic-Green-GettyImages-1487686749.jpg</media:title>
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      <title>The Natural View: Industry Leaders Race to Help Wings of Hope Rescue Center &amp; Ask for Your Help</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Learn about an initiative backed by nutraceuticals industry members to profoundly shift the trajectory of these young lives—from tragedy to hope.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;"><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;"><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Learn about an initiative backed by nutraceuticals industry members to <span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">profoundly shift the trajectory of these young lives</span><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; widows: 2; word-spacing: 0px; font-weight: 400; text-align: left; float: none; display: inline !important;">—</span><span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">from tragedy to hope.</span></span></span></span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17686</guid>
      <pubDate>Thu, 21 Aug 2025 09:40:13 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17686-the-natural-view-industry-leaders-race-to-help-wings-of-hope-rescue-center-and-ask-for-help</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Wings-of-Hope-Natural-View.webp?t=1766088021" type="image/jpeg" medium="image" fileSize="630162">
        <media:title type="plain">Wings-of-Hope-Natural-View.jpg</media:title>
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      <title>The Natural View: Lessons in Leadership &amp; Clean Label From J.R.LIGGETT’S, a Genuine Legacy Brand</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>James R. Liggett, founder and CEO of of J.R.LIGGETT’S, shared the mindset and more than helped shape the legacy natural products industry brand.</description>
      <content:encoded>
        <![CDATA[<p>James R. Liggett, <span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">founder and CEO of</span><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; caret-color: rgb(13, 13, 13); font-weight: 400; float: none; display: inline !important;">&nbsp;of J.R.LIGGETT’S, shared the mindset and more than helped shape the legacy natural products industry brand.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17683</guid>
      <pubDate>Fri, 15 Aug 2025 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17683-the-natural-view-lessons-in-leadership-and-clean-label-from-jrliggetts-a-genuine-legacy-brand</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/JRLiggett-Natural-View.webp?t=1766304825" type="image/jpeg" medium="image" fileSize="442767">
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      <title>The Natural View: RIBUS' Alicia Kasch Bringing New Perspectives  to Generational Leadership</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>RIBUS has achieved record sales years and expanded into new markets. Alicia Peirce Kasch shares what makes the winning difference.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-weight: 400; font-style: normal;">RIBUS has achieved record sales years and expanded into new markets.&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; caret-color: rgb(13, 13, 13); display: inline !important; float: none;">Alicia Peirce Kasch shares what makes the winning difference.</span></span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17647</guid>
      <pubDate>Fri, 18 Jul 2025 10:48:23 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17647-the-natural-view-ribus-alicia-kasch-bringing-new-perspectives-to-generational-leadership</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Natural-View-RIBUS.webp?t=1766304826" type="image/jpeg" medium="image" fileSize="605815">
        <media:title type="plain">Natural-View-RIBUS.jpg</media:title>
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      <title>The Female Gut Microbiome: Unlocking Lifelong Health</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>In this Naturally Informed education session, Emily Prpa, Ph.D., explores the latest research in the gut microbiome with a specific focus on women’s health, highlighting the dynamic interplay between the gut microbiome and female sex hormones—known as the gut-hormone axis—and how this relationship evolves across a woman’s life.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In</span><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;this Naturally Informed education session,&nbsp;</span><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Emily Prpa, Ph.D., explores the latest research in the gut microbiome with a specific focus on women’s health, highlighting the dynamic interplay between the gut microbiome and female sex hormones—known as the gut-hormone axis—and how this relationship evolves across a woman’s life.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17635</guid>
      <pubDate>Tue, 08 Jul 2025 11:31:05 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17635-the-female-gut-microbiome-unlocking-lifelong-health</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Women-Health-Wellness-Fitness-GettyImages-1141393512.webp?t=1766068842" type="image/jpeg" medium="image" fileSize="1491092">
        <media:title type="plain">Women-Health-Wellness-Fitness-GettyImages-1141393512.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Natural View: Botanic Tonics Offers Traditional Botanicals</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Tune in to learn about the benefits of kava and kratom leaf, including how these two botanical ingredients work together, supporting science, safety standards, and an innovative product.</description>
      <content:encoded>
        <![CDATA[<p>Tune in to learn about the benefits of kava and kratom leaf, including how these two botanical ingredients work together, supporting science, safety standards, and an innovative product.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17622</guid>
      <pubDate>Thu, 26 Jun 2025 09:09:23 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17622-the-natural-view-botanic-tonics-offers-traditional-botanicals</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Screenshot-2025-07-10-at-9.48.54-AM.webp?t=1766304826" type="image/png" medium="image" fileSize="1370449">
        <media:title type="plain">Screenshot 2025-07-10 at 9.48.54 AM.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Wellness that Works: What Women Really Want (&amp; Why Brands Should Listen) </title>
      <author>wfcontribute@wfcinc.com</author>
      <description>This webinar from Natures Crops International puts the spotlight on ahiflower and the the latest in nutritional supplements for women's wellness.</description>
      <content:encoded>
        <![CDATA[<p>This webinar from Natures Crops International puts the spotlight on ahiflower and the the latest in nutritional supplements for women's wellness.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17601</guid>
      <pubDate>Tue, 10 Jun 2025 11:24:44 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17601-wellness-that-works-what-women-really-want-and-why-brands-should-listen</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/06/10/omega3.webp?t=1766088019" type="image/jpeg" medium="image" fileSize="2222651">
        <media:title type="plain">omega3.jpg</media:title>
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      <title>The Natural View: NØØT Founder Brings Aspirational Approach to Brand's Holistic Products</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Discover a new supplement company that is positioning itself at the nexus of nature and science.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; caret-color: rgb(13, 13, 13); display: inline !important; float: none;">Discover&nbsp;</span><span style=" font-weight: 400; font-style: normal;">a new supplement company that is&nbsp;</span><span style=" font-weight: 400; font-style: normal;">positioning itself at the nexus of nature and science.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17586</guid>
      <pubDate>Thu, 05 Jun 2025 16:31:19 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17586-the-natural-view-noot-founder-brings-aspirational-approach-to-brands-holistic-products</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/NOOT-Natural-View-2.webp?t=1766304826" type="image/jpeg" medium="image" fileSize="535530">
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      <title>The Natural View: Innovating in 2 Key Areas of the Natural Market: Probiotics &amp; Sodium Reduction</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>From sodium reduction to probiotic innovation, discover trends in the natural products space.</description>
      <content:encoded>
        <![CDATA[<p>From sodium reduction to probiotic innovation, discover trends in the natural products space.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17549</guid>
      <pubDate>Fri, 09 May 2025 11:10:37 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17549-the-natural-view-innovating-in-2-key-areas-of-the-natural-market-probiotics-and-sodium-reduction</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Church-Dwight.webp?t=1766304827" type="image/png" medium="image" fileSize="1894837">
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      <title>EmpowHER'ing Women with Solutions for Every Life Stage</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>In this Naturally Informed keynote session, Dr. Pamela Peeke discusses the latest science on women's wellness, including a look at the nutritional support that can benefit women at various life stages.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In t</span><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; widows: 2; word-spacing: 0px; font-weight: 500; text-align: start; float: none; display: inline !important;">his Naturally Informed</span><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; font-weight: 500; float: none; display: inline !important;">&nbsp;</span><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; font-weight: 500; float: none; display: inline !important;">keynote</span><span style="box-sizing: border-box; font-style: normal; letter-spacing: normal; orphans: 2; widows: 2; word-spacing: 0px; font-weight: 500; text-align: start; float: none; display: inline !important;">&nbsp;session, Dr.&nbsp;</span> <span data-olk-copy-source="MessageBody">Pamela Peeke discusses the latest science on women's wellness, including a look at the nutritional support that can benefit women at various life stages.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17508</guid>
      <pubDate>Mon, 07 Apr 2025 15:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17508-empowhering-women-with-solutions-for-every-life-stage</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Women-Fitness-GettyImages-1357134010.webp?t=1766105016" type="image/jpeg" medium="image" fileSize="1084921">
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      <title>The Natural View: NOW's Commitment to Supplement Quality &amp; Transparency</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Take a deep dive into nutritional supplement quality control, and transparency in the natural products space with NOW Foods.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; caret-color: rgb(13, 13, 13); display: inline !important; float: none;">Take a deep dive into nutritional supplement quality control, and transparency in the natural products space with NOW Foods.&nbsp;</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17502</guid>
      <pubDate>Wed, 02 Apr 2025 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17502-the-natural-view-nows-commitment-to-supplement-quality-and-transparency</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Natural-View-NOW-Katie.webp?t=1766304827" type="image/jpeg" medium="image" fileSize="980345">
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      <title>The Natural View: What the Paleo Diet Really Is and Why It's More Relevant Than Ever</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Tune in to learn abou The Paleo Diet's health-advocacy mission, key research and benefits of the Paleo lifestyle, who the new Paleo Diet brand serves, and more!</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">Tune in to learn abou&nbsp;</span><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">The Paleo Diet's health-advocacy mission, k</span><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">ey research and benefits of the Paleo lifestyle, w</span><span style="caret-color: rgb(13, 13, 13); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">ho the new Paleo Diet brand serves, and more!</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17452</guid>
      <pubDate>Mon, 24 Feb 2025 08:18:52 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17452-the-natural-view-what-the-paleo-diet-really-is-and-why-its-more-relevant-than-ever</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Paleo-Diet-Natural-View2.webp?t=1766304827" type="image/jpeg" medium="image" fileSize="1345375">
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