New Products The latest launches across dietary supplements, grocery, HABA, and supplier categories, featuring product innovation, new formulations, and retail-ready solutions. https://www.wholefoodsmagazine.com/rss en-us New Products: Vitafoods Europe 2026 Edition info@wfcinc.com See what exciting innovations were showcased at Vitafoods Europe 2026! See what exciting innovations were showcased at Vitafoods Europe 2026!

]]> http://www.wholefoodsmagazine.com/articles/17995 Sat, 23 May 2026 08:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17995-new-products-vitafoods-europe-2026-edition GettyImages-2235441030.jpg 25 New Natural Products! info@wfcinc.com Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17960 Tue, 21 Apr 2026 11:55:16 -0400 https://www.wholefoodsmagazine.com/articles/17960-25-new-natural-products GettyImages-2173562382.jpg 6 New Nutritional Supplements Check out the latest launches for dietary supplements in the natural products space! Check out the latest launches for dietary supplements in the natural products space!

]]> http://www.wholefoodsmagazine.com/articles/17930 Wed, 11 Mar 2026 12:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17930-6-new-nutritional-supplements New-Products-GettyImages-2105290131.jpg New product sign over colorful cut out foil ribbon confetti on blue background. Design element. Vector illustration. 22 New Natural & Organic Products! info@wfcinc.com Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17911 Wed, 25 Feb 2026 10:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17911-22-new-natural-and-organic-products GettyImages-1400211246.jpg 22 Natural Product Innovations! info@wfcinc.com Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17841 Thu, 22 Jan 2026 14:30:00 -0500 https://www.wholefoodsmagazine.com/articles/17841-22-natural-product-innovations GettyImages-1197832105.jpg Discover 21 New Natural Products! info@wfcinc.com Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17811 Fri, 19 Dec 2025 09:47:00 -0500 https://www.wholefoodsmagazine.com/articles/17811-discover-21-new-natural-products New-products-GettyImages-1769250592.jpg Hot Products: Fall 2025 wfcontribute@wfcinc.com Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more! Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!]]> http://www.wholefoodsmagazine.com/articles/17769 Thu, 06 Nov 2025 09:00:54 -0500 https://www.wholefoodsmagazine.com/articles/17769-hot-products-fall-2025 Hot-Products-logo-356x220-1-1 (1).webp 20 New Natural Products! info@wfcinc.com Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17743 Thu, 16 Oct 2025 15:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17743-20-new-natural-products newproduct2.jpg 18 New Natural & Organic Products info@wfcinc.com Check out what is new and what is next in the natural proucts industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what is new and what is next in the natural proucts industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!



]]> http://www.wholefoodsmagazine.com/articles/17705 Sat, 06 Sep 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17705-18-new-natural-and-organic-products New-Products-Launches-GettyImages-2190914511.jpg Hot Products: Summer 2025 wfcontribute@wfcinc.com Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!
Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!

]]> http://www.wholefoodsmagazine.com/articles/17694 Tue, 02 Sep 2025 09:32:23 -0400 https://www.wholefoodsmagazine.com/articles/17694-hot-products-summer-2025 Hot-Products-logo-356x220-1-1.webp 21 Natural Product Innovations! info@wfcinc.com Find out what's new in natural innovations including organic and natural grocery products, personal care, dietary supplements, branded ingredients, and more! Find out what's new in natural innovations including organic and natural grocery products, personal care, dietary supplements, branded ingredients, and more! 

]]> http://www.wholefoodsmagazine.com/articles/17662 Sat, 09 Aug 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17662-21-natural-product-innovations newproducts.jpg New product sign over colorful cut out foil ribbon confetti on blue background. Design element. Vector illustration. 15 Innovations in Natural & Organic info@wfcinc.com Find out what's new in natural innovations including grocery products, personal care, dietary supplements, branded ingredients, and more! Find out what's new in natural innovations including grocery products, personal care, dietary supplements, branded ingredients, and more! 

]]> http://www.wholefoodsmagazine.com/articles/17609 Sat, 05 Jul 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17609-15-innovations-in-natural-and-organic New-Products-GettyImages-2105290131.jpg New product sign over colorful cut out foil ribbon confetti on blue background. Design element. Vector illustration. 20 New Offerings in Natural & Organic beccaviscomi@wfcinc.com Find out what's new in natural innovations including grocery products, ingredients, dietary supplements, branded ingredients and more! Find out what's new in natural innovations including grocery products, ingredients, dietary supplements, branded ingredients and more! 

]]> http://www.wholefoodsmagazine.com/articles/17581 Sat, 14 Jun 2025 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17581-20-new-offerings-in-natural-and-organic newproducts_mouth.jpg Female mouth with red lipstick screaming New product speech bubble. Can be used for business, marketing and advertising. Vector EPS 10. Isolated on white background. Hot Products: Spring 2025 wfcontribute@wfcinc.com Check out the latest offerings for natural products retailers! Check out the latest offerings for natural products retailers!

]]> http://www.wholefoodsmagazine.com/articles/17585 Wed, 04 Jun 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17585-hot-products-spring-2025 Hot-Products-logo-356x220-1-1.jpg 20 New Offerings in Natural & Organic Products beccaviscomi@wfcinc.com Check out the latest what new products and ingredients available in natural and organic space for dietary supplements, clean beauty, organic foods and more! Check out the latest what new products and ingredients available in natural and organic space for dietary supplements, clean beauty, organic foods and more! 

]]> http://www.wholefoodsmagazine.com/articles/17531 Wed, 30 Apr 2025 09:30:00 -0400 https://www.wholefoodsmagazine.com/articles/17531-20-new-offerings-in-natural-and-organic-products newproducts.jpg 13 New Offerings in Natural & Organic Stay up-to-date on the latest offerings with our new products roundup for April 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more! Stay up-to-date on the latest offerings with our new products roundup for April 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more!

]]> http://www.wholefoodsmagazine.com/articles/17477 Sat, 22 Mar 2025 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17477-13-new-offerings-in-natural-and-organic New-Products-GettyImages-1494382443.jpg New product sign over colorful cut out foil ribbon confetti on yellow background. Design element. Vector illustration. 15 Innovations and Offerings in Natural & Organic beccaviscomi@wfcinc.com Stay updated on the latest offerings with our new products roundup for March 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more! Stay updated on the latest offerings with our new products roundup for March 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more!

]]> http://www.wholefoodsmagazine.com/articles/17462 Tue, 04 Mar 2025 05:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17462-15-innovations-and-offerings-in-natural-and-organic New-products-GettyImages-1769250592.jpg AMMD by Amy Meyers Rolls Out New Packaging & Website in Rebrand beccaviscomi@wfcinc.com AMMD By Amy Meyers nutritional supplements have been rebranded with a new website and packaging. AMMD By Amy Meyers nutritional supplements have been rebranded with a new website and packaging. 

]]> http://www.wholefoodsmagazine.com/articles/17411 Mon, 17 Feb 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17411-ammd-by-amy-meyers-rolls-out-new-packaging-and-website-in-rebrand AMMD.jpg Barebells Releases New Caramel Protein Bar beccaviscomi@wfcinc.com The newest protein bar from Barebells highlights plant-based protein and a caramel, peanut flavor. The newest protein bar from Barebells highlights plant-based protein and a caramel, peanut flavor. 

]]> http://www.wholefoodsmagazine.com/articles/17412 Sun, 16 Feb 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17412-barebells-releases-new-caramel-protein-bar barebells (1).jpg Jones Dairy Farm Turkey Sausage beccaviscomi@wfcinc.com Turkey Sausages from Jones Dairy farm are an all natural, hearty source of protein. Turkey Sausages from Jones Dairy farm are an all natural, hearty source of protein. 

]]> http://www.wholefoodsmagazine.com/articles/17414 Fri, 14 Feb 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17414-jones-dairy-farm-turkey-sausage 018370 ANGB Turkey Link copy.jpg TurtleTree Partners with MAD Foods to Create Oat Milk Coffee beccaviscomi@wfcinc.com The collaboration between TurtleTree and MAD Foods offers consumers a ready-to-drink oat milk coffee beverage. The collaboration between TurtleTree and MAD Foods offers consumers a ready-to-drink oat milk coffee beverage. 

]]> http://www.wholefoodsmagazine.com/articles/17346 Sun, 09 Feb 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17346-turtletree-partners-with-mad-foods-to-create-oat-milk-coffee MAD_Foods_Coffee (1).jpg GNT Expands Color Offerings with Paprika Portfolio beccaviscomi@wfcinc.com The latest innovation from GNT is an expansion of their EXBERRY line, featuring an orange shade derived from paprika. The latest innovation from GNT is an expansion of their EXBERRY line, featuring an orange shade derived from paprika. 

]]> http://www.wholefoodsmagazine.com/articles/17350 Sat, 08 Feb 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17350-gnt-expands-color-offerings-with-paprika-portfolio Exberry_brightorange.jpg Krack'd Snacks Introduces New Keto Friendly Flavors beccaviscomi@wfcinc.com The latest sweet snacks from Krack'd Snacks make a delicious crunchy, low-sugar snack. The latest sweet snacks from Krack'd Snacks make a delicious crunchy, low-sugar snack. 

]]> http://www.wholefoodsmagazine.com/articles/17344 Fri, 07 Feb 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17344-krackd-snacks-introduces-new-keto-friendly-flavors unnamed (4).jpg Step Change & Kyowa Hakko Partner to Introduce Amabie Sparkling Immunity Tonic beccaviscomi@wfcinc.com The collaboration between the two companies will featue Kyowa's branded ingredient IMMUSE, in three delicious flavors. The collaboration between the two companies will featue Kyowa's branded ingredient IMMUSE, in three delicious flavors. 

]]> http://www.wholefoodsmagazine.com/articles/17352 Mon, 27 Jan 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17352-step-change-and-kyowa-hakko-partner-to-introduce-amabie-sparkling-immunity-tonic amabie.png Stratum Nutrition Announces Collagen Ingredient to Promote Healthy Skin & Beauty beccaviscomi@wfcinc.com The new innovation from Stratum Nutrition is intended to support consumer interest in collagen and holistic wellness products. The new innovation from Stratum Nutrition is intended to support consumer interest in collagen and holistic wellness products.

]]> http://www.wholefoodsmagazine.com/articles/17365 Sun, 26 Jan 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17365-stratum-nutrition-announces-collagen-ingredient-to-promote-healthy-skin-and-beauty StratumImage (1).jpeg Axiom Foods Launches Pea Protein Ingredient beccaviscomi@wfcinc.com Axiom Foods has introduced a new pea protein ingredient, available for applications in many products including baked goods, sports nutrition, and more. Axiom Foods has introduced a new pea protein ingredient, available for applications in many products including baked goods, sports nutrition, and more. 

]]> http://www.wholefoodsmagazine.com/articles/17292 Sun, 05 Jan 2025 16:36:13 -0500 https://www.wholefoodsmagazine.com/articles/17292-axiom-foods-launches-pea-protein-ingredient Axiom_logo.jpg Karallief Launches KaraCalm for Sleep and Stress Support beccaviscomi@wfcinc.com Karallief Inc., has launched a science-backed supplement to promote better sleep and stress support. Karallief Inc., has launched a science-backed supplement to promote better sleep and stress support. 

]]> http://www.wholefoodsmagazine.com/articles/17311 Fri, 03 Jan 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17311-karallief-launches-karacalm-for-sleep-and-stress-support KaraCalm Logo_New.png Twig & Leaf Releases MSM + Vitamin C Body Benefits Powder beccaviscomi@wfcinc.com MSM + Vitamin C Body Benefits Powder by Twig Leaf is formulated to support muscle recovery and immune function. MSM + Vitamin C Body Benefits Powder by Twig Leaf is formulated to support muscle recovery and immune function. 

]]> http://www.wholefoodsmagazine.com/articles/17313 Thu, 02 Jan 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17313-twig-leaf-releases-msm-vitamin-c-body-benefits-powder MSM_resized.png Premier Protein Expands Frozen Foods Line beccaviscomi@wfcinc.com Premier Proteins has announced the launch of its frozen product offerings, with pancakes and waffles. Premier Proteins has announced the launch of its frozen product offerings, with pancakes and waffles. 

]]> http://www.wholefoodsmagazine.com/articles/17310 Wed, 01 Jan 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17310-premier-protein-expands-frozen-foods-line PremierProtein_.png Twig & Leaf Offers Artemisia Annua Immune Superfood Powder beccaviscomi@wfcinc.com Twig Leaf has fomrulated an Immune Superfood Powder blend to promote respiratory health, and more. Twig Leaf has fomrulated an Immune Superfood Powder blend to promote respiratory health, and more. 

]]> http://www.wholefoodsmagazine.com/articles/17312 Sun, 29 Dec 2024 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17312-twig-leaf-offers-artemisia-annua-immune-superfood-powder TwigLeaf.png