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      <title>25 New Natural Products!</title>
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      <pubDate>Tue, 21 Apr 2026 11:55:16 -0400</pubDate>
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      <pubDate>Wed, 25 Feb 2026 10:00:00 -0500</pubDate>
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      <description>Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic &amp; natural grocery, clean personal care and more!</description>
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      <pubDate>Thu, 22 Jan 2026 14:30:00 -0500</pubDate>
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      <title>Discover 21 New Natural Products!</title>
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      <description>Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic &amp; natural grocery, clean personal care and more!</description>
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      <pubDate>Fri, 19 Dec 2025 09:47:00 -0500</pubDate>
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      <title>Hot Products: Fall 2025</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!</description>
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      <guid>http://www.wholefoodsmagazine.com/articles/17769</guid>
      <pubDate>Thu, 06 Nov 2025 09:00:54 -0500</pubDate>
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      <title>20 New Natural Products!</title>
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      <description>Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic &amp; natural grocery, clean personal care and more!</description>
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      <guid>http://www.wholefoodsmagazine.com/articles/17743</guid>
      <pubDate>Thu, 16 Oct 2025 15:00:00 -0400</pubDate>
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      <title>18 New Natural &amp; Organic Products</title>
      <author>info@wfcinc.com</author>
      <description>Check out what is new and what is next in the natural proucts industry with the latest dietary supplements, branded ingredients, organic &amp; natural grocery, clean personal care and more!</description>
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        <![CDATA[<p>Check out what is new and what is next in the natural proucts industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!</p><br><br>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17705</guid>
      <pubDate>Sat, 06 Sep 2025 01:00:00 -0400</pubDate>
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      <title>Hot Products: Summer 2025</title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!</description>
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      <guid>http://www.wholefoodsmagazine.com/articles/17694</guid>
      <pubDate>Tue, 02 Sep 2025 09:32:23 -0400</pubDate>
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      <title>21 Natural Product Innovations!</title>
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      <description>Find out what's new in natural innovations including organic and natural grocery products, personal care, dietary supplements, branded ingredients, and more!</description>
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        <![CDATA[<p>Find out what's new in natural innovations including organic and natural grocery products, personal care, dietary supplements, branded ingredients, and more!&nbsp;</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17662</guid>
      <pubDate>Sat, 09 Aug 2025 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17662-21-natural-product-innovations</link>
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      <title>15 Innovations in Natural &amp; Organic</title>
      <author>info@wfcinc.com</author>
      <description>Find out what's new in natural innovations including grocery products, personal care, dietary supplements, branded ingredients, and more!</description>
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        <![CDATA[<p>Find out what's new in natural innovations including grocery products, personal care, dietary supplements, branded ingredients, and more!&nbsp;</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17609</guid>
      <pubDate>Sat, 05 Jul 2025 01:00:00 -0400</pubDate>
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      <title>20 New Offerings in Natural &amp; Organic</title>
      <author>beccaviscomi@wfcinc.com</author>
      <description>Find out what's new in natural innovations including grocery products, ingredients, dietary supplements, branded ingredients and more!</description>
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        <![CDATA[<p>Find out what's new in natural innovations including grocery products, ingredients, dietary supplements, branded ingredients and more!&nbsp;</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17581</guid>
      <pubDate>Sat, 14 Jun 2025 17:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17581-20-new-offerings-in-natural-and-organic</link>
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      <title>Hot Products: Spring 2025 </title>
      <author>wfcontribute@wfcinc.com</author>
      <description>Check out the latest offerings for natural products retailers!</description>
      <content:encoded>
        <![CDATA[<p>Check out the latest offerings for natural products retailers!</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17585</guid>
      <pubDate>Wed, 04 Jun 2025 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17585-hot-products-spring-2025</link>
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      <title>20 New Offerings in Natural &amp; Organic Products</title>
      <author>beccaviscomi@wfcinc.com</author>
      <description>Check out the latest what new products and ingredients available in natural and organic space for dietary supplements, clean beauty, organic foods and more!</description>
      <content:encoded>
        <![CDATA[<p>Check out the latest what new products and ingredients available in natural and organic space for dietary supplements, clean beauty, organic foods and more!&nbsp;</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17531</guid>
      <pubDate>Wed, 30 Apr 2025 09:30:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17531-20-new-offerings-in-natural-and-organic-products</link>
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      <title>13 New Offerings in Natural &amp; Organic</title>
      <description>Stay up-to-date on the latest offerings with our new products roundup for April 2025: natural &amp; organic grocery, dietary supplements, personal care, branded ingredients and more!</description>
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        <![CDATA[<p>Stay up-to-date on the latest offerings with our new products roundup for April 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more!</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17477</guid>
      <pubDate>Sat, 22 Mar 2025 17:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17477-13-new-offerings-in-natural-and-organic</link>
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      <title>15 Innovations and Offerings in Natural &amp; Organic</title>
      <author>beccaviscomi@wfcinc.com</author>
      <description>Stay updated on the latest offerings with our new products roundup for March 2025: natural &amp; organic grocery, dietary supplements, personal care, branded ingredients and more!</description>
      <content:encoded>
        <![CDATA[<p>Stay updated on the latest offerings with our new products roundup for March 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more!</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17462</guid>
      <pubDate>Tue, 04 Mar 2025 05:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17462-15-innovations-and-offerings-in-natural-and-organic</link>
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      <title>Desert Essence Adds Kids Products </title>
      <author>beccaviscomi@wfcinc.com</author>
      <description>Desert Essence has expanded its hair and skin offerings to kids.</description>
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        <![CDATA[<p>Desert Essence has expanded its hair and skin offerings to kids.&nbsp;</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17290</guid>
      <pubDate>Tue, 24 Dec 2024 17:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17290-desert-essence-adds-kids-products</link>
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      <title>Yobee Offers Skin and Hair Line </title>
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      <description>Yobee is a line of skin, hair, and scalp care supplements that help promote a healthy microbiome.</description>
      <content:encoded>
        <![CDATA[<p>Yobee is a line of skin, hair, and scalp care supplements that help promote a healthy microbiome. </p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17216</guid>
      <pubDate>Mon, 16 Dec 2024 17:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17216-yobee-offers-skin-and-hair-line</link>
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      <title>ShiKai Offers Magnesium Body Care Line</title>
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      <description>ShiKai has introduced new magnesium body care offerings, intended to support joints, sleep health, and overall wellness.</description>
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        <![CDATA[<p>ShiKai has introduced new magnesium body care offerings, intended to support joints, sleep health, and overall wellness. </p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17217</guid>
      <pubDate>Thu, 12 Dec 2024 17:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17217-shikai-offers-magnesium-body-care-line</link>
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      <title>White Egret Personal Care Launches Premium Ear Candles </title>
      <author>beccaviscomi@wfcinc.com</author>
      <description>The Premium Candles from White Egret Personal Care are larger, making them burn longer than the original ear candles.</description>
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        <![CDATA[<p>The Premium Candles from White Egret Personal Care are larger, making them burn longer than the <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">original ear candles. </span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16987</guid>
      <pubDate>Sun, 21 Jul 2024 13:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16987-white-egret-personal-care-has-launches-premium-ear-candles</link>
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      <title>Desert Essence Introduces Skincare Products Featuring Ceramides</title>
      <author>beccaviscomi@wfcinc.com</author>
      <description>Desert Essence has launches two ceramide beauty products, designed to replenish and rejuvenate the skin.</description>
      <content:encoded>
        <![CDATA[<p>Desert Essence has launches two ceramide beauty products, designed to replenish and rejuvenate the skin. </p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16962</guid>
      <pubDate>Fri, 21 Jun 2024 17:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16962-dessert-essence-introduces-new-skincare-products-features-ceramides</link>
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      <title>NOW Announces CBD Skin &amp; Joint Care Products </title>
      <author>beccaviscomi@wfcinc.com</author>
      <description>NOW Foods has announced the addition of three CBD products, including lip balm, and soothing cream.</description>
      <content:encoded>
        <![CDATA[<p>NOW Foods has announced the addition of three CBD products, including lip balm, and soothing cream. </p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16927</guid>
      <pubDate>Mon, 10 Jun 2024 16:40:26 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16927-now-announces-cbd-skin-and-joint-care-products</link>
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      <title>Elina Organics Launches Organic Hair Care Line</title>
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      <description>Elina Organics has expanded its organic, cruelty-free, handmade product line with three products.</description>
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        <![CDATA[<p><strong>Elina Organics</strong> has expanded its organic, cruelty-free, handmade product line with three products. </p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16824</guid>
      <pubDate>Mon, 15 Apr 2024 12:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16824-elina-organics-launches-organic-hair-care-line</link>
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      <title>Virginskin Botanical Blend Hydrates Skin</title>
      <author>info@wfcinc.com</author>
      <description>Virginskin is a proprietary botanical active blend with modern ingredients.</description>
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        <![CDATA[<p><strong><span style=" font-style: inherit; font-weight: inherit;">Virginskin </span></strong><span style=" font-style: inherit; font-weight: inherit;">is a</span><span style=" font-style: inherit; font-weight: inherit;"> proprietary botanical active blend with modern ingredients.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16823</guid>
      <pubDate>Sun, 14 Apr 2024 00:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16823-virginskin-botanical-blend-hydrates-skin</link>
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      <title>Community Goods Offers Plastic-Free Personal Care</title>
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      <description>Community Goods shampoo bars, conditioner bars, deodorant, and toothpaste tablets are packaged in sustainable, recyclable with no plastic.</description>
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        <![CDATA[<p>Community Goods <span style=" font-style: inherit; font-weight: inherit;">s</span>hampoo bars, conditioner bars, deodorant, and toothpaste tablets are packaged in <span style=" font-style: inherit; font-weight: inherit;">sustainable, recyclable with no plastic.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16840</guid>
      <pubDate>Sat, 13 Apr 2024 00:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16840-community-goods-offers-plastic-free-personal-care</link>
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      <title>Desert Essence Offers Cruelty-Free, Aluminum-Free Deodorants</title>
      <author>info@wfcinc.com</author>
      <description>Desert Essence aluminum-free deodorants provide odor protection without worrisome ingredients.</description>
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        <![CDATA[<p><strong>Desert Essence </strong><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">aluminum-free deodorants provide odor protection without worrisome ingredients. </span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16774</guid>
      <pubDate>Sat, 09 Mar 2024 00:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16774-desert-essence-offers-cruelty-free-aluminum-free-deodorants</link>
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      <title>Dr. Bronner's Pure-Castile Liquid Soap Available In New Size </title>
      <author>beccaviscomi@wfcinc.com</author>
      <description>Dr. Bronner's Pure-Castile Liquid Soap is available in a larger size to reduce plastic.</description>
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        <![CDATA[<p>Dr. Bronner's <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Pure-Castile Liquid Soap is available in a larger size to reduce plastic. </span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16767</guid>
      <pubDate>Sat, 09 Mar 2024 00:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16767-dr-bronners-pure-castile-liquid-soap-available-in-new-size</link>
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      <title>AveSeena Offers Gender Inclusive Skincare</title>
      <author>beccaviscomi@wfcinc.com</author>
      <description>AveSeena offers a variety of rejuvenating facial creams and serum for healthier skin.</description>
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        <![CDATA[<p>AveSeena offers a variety of rejuvenating facial creams and serum for healthier skin. </p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16689</guid>
      <pubDate>Wed, 07 Feb 2024 16:26:26 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16689-aveseena-offers-skincare-and-ageless-care-products</link>
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      <title>Dignity Coconuts Offers Vegan Lip Balms </title>
      <author>info@wfcinc.com</author>
      <description>Dignity Coconuts All-Natural Vegan Lip Balms are crafted from natural, non-toxic ingredients, like essential oils, and come in five flavors.</description>
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        <![CDATA[<p><strong style=" font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Dignity Coconuts</strong> All-Natural Vegan Lip Balms are c<span style=" font-style: inherit; font-weight: inherit;"><span style=" font-style: inherit; font-weight: inherit;">rafted from natural, non-toxic ingredients, like essential oils, and come in five flavors. </span></span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16661</guid>
      <pubDate>Wed, 31 Jan 2024 01:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16661-dignity-coconuts-offers-vegan-lip-balms</link>
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      <title>New from Botnia Skincare: Rose Geranium Hydrosol</title>
      <author>info@wfcinc.com</author>
      <description>Botnia Skincare now offers Rose Geranium Hydrosol, which offers soothing properties and contributes to a rejuvenated and nourished complexion.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: 0.2px; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Botnia Skincare now offers Rose Geranium Hydrosol, which offers soothing properties and contributes to a rejuvenated and nourished complexion.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16660</guid>
      <pubDate>Fri, 26 Jan 2024 01:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16660-new-from-botnia-skincare-rose-geranium-hydrosol</link>
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      <title>Botnia Skincare Offers Kale Mask to Brighten Skin</title>
      <author>info@wfcinc.com</author>
      <description>Botnia says its science-backed skincare formulas are packed with potent ingredients and fueled by sustainable farming practices.</description>
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        <![CDATA[<p>Botnia says its <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">science-backed skincare formulas are packed with potent ingredients and fueled by sustainable farming practices. </span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16635</guid>
      <pubDate>Fri, 19 Jan 2024 01:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16635-botnia-skincare-offers-kale-mask-to-brighten-skin</link>
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