New Products Stay current with the latest dietary supplement launches, innovative formulations, and emerging ingredient technologies shaping the natural products marketplace. Discover new offerings from leading brands and rising innovators, or explore more on our Dietary Supplements main page. https://www.wholefoodsmagazine.com/rss en-us New Products: Vitafoods Europe 2026 Edition info@wfcinc.com See what exciting innovations were showcased at Vitafoods Europe 2026! See what exciting innovations were showcased at Vitafoods Europe 2026!

]]> http://www.wholefoodsmagazine.com/articles/17995 Sat, 23 May 2026 08:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17995-new-products-vitafoods-europe-2026-edition GettyImages-2235441030.jpg 6 New Nutritional Supplements Check out the latest launches for dietary supplements in the natural products space! Check out the latest launches for dietary supplements in the natural products space!

]]> http://www.wholefoodsmagazine.com/articles/17930 Wed, 11 Mar 2026 12:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17930-6-new-nutritional-supplements New-Products-GettyImages-2105290131.jpg New product sign over colorful cut out foil ribbon confetti on blue background. Design element. Vector illustration. 22 New Natural & Organic Products! info@wfcinc.com Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17911 Wed, 25 Feb 2026 10:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17911-22-new-natural-and-organic-products GettyImages-1400211246.jpg 22 Natural Product Innovations! info@wfcinc.com Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17841 Thu, 22 Jan 2026 14:30:00 -0500 https://www.wholefoodsmagazine.com/articles/17841-22-natural-product-innovations GettyImages-1197832105.jpg Discover 21 New Natural Products! info@wfcinc.com Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17811 Fri, 19 Dec 2025 09:47:00 -0500 https://www.wholefoodsmagazine.com/articles/17811-discover-21-new-natural-products New-products-GettyImages-1769250592.jpg Hot Products: Fall 2025 wfcontribute@wfcinc.com Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more! Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!]]> http://www.wholefoodsmagazine.com/articles/17769 Thu, 06 Nov 2025 09:00:54 -0500 https://www.wholefoodsmagazine.com/articles/17769-hot-products-fall-2025 Hot-Products-logo-356x220-1-1 (1).webp 20 New Natural Products! info@wfcinc.com Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17743 Thu, 16 Oct 2025 15:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17743-20-new-natural-products newproduct2.jpg 18 New Natural & Organic Products info@wfcinc.com Check out what is new and what is next in the natural proucts industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what is new and what is next in the natural proucts industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!



]]> http://www.wholefoodsmagazine.com/articles/17705 Sat, 06 Sep 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17705-18-new-natural-and-organic-products New-Products-Launches-GettyImages-2190914511.jpg Hot Products: Summer 2025 wfcontribute@wfcinc.com Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!
Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!

]]> http://www.wholefoodsmagazine.com/articles/17694 Tue, 02 Sep 2025 09:32:23 -0400 https://www.wholefoodsmagazine.com/articles/17694-hot-products-summer-2025 Hot-Products-logo-356x220-1-1.webp 21 Natural Product Innovations! info@wfcinc.com Find out what's new in natural innovations including organic and natural grocery products, personal care, dietary supplements, branded ingredients, and more! Find out what's new in natural innovations including organic and natural grocery products, personal care, dietary supplements, branded ingredients, and more! 

]]> http://www.wholefoodsmagazine.com/articles/17662 Sat, 09 Aug 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17662-21-natural-product-innovations newproducts.jpg New product sign over colorful cut out foil ribbon confetti on blue background. Design element. Vector illustration. 15 Innovations in Natural & Organic info@wfcinc.com Find out what's new in natural innovations including grocery products, personal care, dietary supplements, branded ingredients, and more! Find out what's new in natural innovations including grocery products, personal care, dietary supplements, branded ingredients, and more! 

]]> http://www.wholefoodsmagazine.com/articles/17609 Sat, 05 Jul 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17609-15-innovations-in-natural-and-organic New-Products-GettyImages-2105290131.jpg New product sign over colorful cut out foil ribbon confetti on blue background. Design element. Vector illustration. 20 New Offerings in Natural & Organic beccaviscomi@wfcinc.com Find out what's new in natural innovations including grocery products, ingredients, dietary supplements, branded ingredients and more! Find out what's new in natural innovations including grocery products, ingredients, dietary supplements, branded ingredients and more! 

]]> http://www.wholefoodsmagazine.com/articles/17581 Sat, 14 Jun 2025 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17581-20-new-offerings-in-natural-and-organic newproducts_mouth.jpg Female mouth with red lipstick screaming New product speech bubble. Can be used for business, marketing and advertising. Vector EPS 10. Isolated on white background. Hot Products: Spring 2025 wfcontribute@wfcinc.com Check out the latest offerings for natural products retailers! Check out the latest offerings for natural products retailers!

]]> http://www.wholefoodsmagazine.com/articles/17585 Wed, 04 Jun 2025 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17585-hot-products-spring-2025 Hot-Products-logo-356x220-1-1.jpg 20 New Offerings in Natural & Organic Products beccaviscomi@wfcinc.com Check out the latest what new products and ingredients available in natural and organic space for dietary supplements, clean beauty, organic foods and more! Check out the latest what new products and ingredients available in natural and organic space for dietary supplements, clean beauty, organic foods and more! 

]]> http://www.wholefoodsmagazine.com/articles/17531 Wed, 30 Apr 2025 09:30:00 -0400 https://www.wholefoodsmagazine.com/articles/17531-20-new-offerings-in-natural-and-organic-products newproducts.jpg 13 New Offerings in Natural & Organic Stay up-to-date on the latest offerings with our new products roundup for April 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more! Stay up-to-date on the latest offerings with our new products roundup for April 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more!

]]> http://www.wholefoodsmagazine.com/articles/17477 Sat, 22 Mar 2025 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17477-13-new-offerings-in-natural-and-organic New-Products-GettyImages-1494382443.jpg New product sign over colorful cut out foil ribbon confetti on yellow background. Design element. Vector illustration. 15 Innovations and Offerings in Natural & Organic beccaviscomi@wfcinc.com Stay updated on the latest offerings with our new products roundup for March 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more! Stay updated on the latest offerings with our new products roundup for March 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more!

]]> http://www.wholefoodsmagazine.com/articles/17462 Tue, 04 Mar 2025 05:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17462-15-innovations-and-offerings-in-natural-and-organic New-products-GettyImages-1769250592.jpg AMMD by Amy Meyers Rolls Out New Packaging & Website in Rebrand beccaviscomi@wfcinc.com AMMD By Amy Meyers nutritional supplements have been rebranded with a new website and packaging. AMMD By Amy Meyers nutritional supplements have been rebranded with a new website and packaging. 

]]> http://www.wholefoodsmagazine.com/articles/17411 Mon, 17 Feb 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17411-ammd-by-amy-meyers-rolls-out-new-packaging-and-website-in-rebrand AMMD.jpg Karallief Launches KaraCalm for Sleep and Stress Support beccaviscomi@wfcinc.com Karallief Inc., has launched a science-backed supplement to promote better sleep and stress support. Karallief Inc., has launched a science-backed supplement to promote better sleep and stress support. 

]]> http://www.wholefoodsmagazine.com/articles/17311 Fri, 03 Jan 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17311-karallief-launches-karacalm-for-sleep-and-stress-support KaraCalm Logo_New.png Twig & Leaf Releases MSM + Vitamin C Body Benefits Powder beccaviscomi@wfcinc.com MSM + Vitamin C Body Benefits Powder by Twig Leaf is formulated to support muscle recovery and immune function. MSM + Vitamin C Body Benefits Powder by Twig Leaf is formulated to support muscle recovery and immune function. 

]]> http://www.wholefoodsmagazine.com/articles/17313 Thu, 02 Jan 2025 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17313-twig-leaf-releases-msm-vitamin-c-body-benefits-powder MSM_resized.png Twig & Leaf Offers Artemisia Annua Immune Superfood Powder beccaviscomi@wfcinc.com Twig Leaf has fomrulated an Immune Superfood Powder blend to promote respiratory health, and more. Twig Leaf has fomrulated an Immune Superfood Powder blend to promote respiratory health, and more. 

]]> http://www.wholefoodsmagazine.com/articles/17312 Sun, 29 Dec 2024 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17312-twig-leaf-offers-artemisia-annua-immune-superfood-powder TwigLeaf.png Solaray Expands SharpMind Line with Memory Supplement beccaviscomi@wfcinc.com The latest product from Solaray is an expansion of the SharpMind line, focusing on memory and cognition. The latest product from Solaray is an expansion of the SharpMind line, focusing on memory and cognition. 

]]> http://www.wholefoodsmagazine.com/articles/17215 Sun, 24 Nov 2024 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17215-solaray-expands-sharpmind-line-with-memory-supplement Solaray_sharpmind.png Pendulum Therapeutics Launches GLP-1 Probiotic beccaviscomi@wfcinc.com Pendulum Therapeutics latest innovation comes in the form of a GLP-1 probiotic, acting as an appetite suppressor and healthy weight manager. Pendulum Therapeutics latest innovation comes in the form of a GLP-1 probiotic, acting as an appetite suppressor and healthy weight manager.

]]> http://www.wholefoodsmagazine.com/articles/17228 Sun, 10 Nov 2024 17:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17228-pendulum-therapeutics-launches-glp-1-probiotic Pendulum_probiotic.jpg Enzymedica Unveils Probiotic Supplement Line wfcontribute@wfcinc.com Enzymedica is rolling out a new line of probiotics focused on bloating, mood, and women's health. Enzymedica is rolling out a new line of probiotics focused on bloating, mood, and women's health. 


]]> http://www.wholefoodsmagazine.com/articles/17127 Wed, 02 Oct 2024 00:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17127-enzymedica-unveils-probiotic-supplement-line enzymedica-removebg-preview.png kollaJell Brain & Cognition Support wfcontribute@wfcinc.com kollaJell Brain & Cognition Support by Longevity by Nature provides a healthy dose of collagen peptides, intended to boost energy and memory daily. kollaJell Brain & Cognition Support by Longevity by Nature provides a healthy dose of collagen peptides, intended to boost energy and memory daily. 

]]> http://www.wholefoodsmagazine.com/articles/17130 Mon, 30 Sep 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17130-kollajell-brain-and-cognition-support-featuring-collagen-peptides KollaJell-60caps-front-0124-(1).jpg EcoSport for Hydration by Lily of the Desert wfcontribute@wfcinc.com EcoSport by Lily of the Desert is a hydration game-changer for athletes of all levels, formulated with electrolytes, B-Vitamins, aloe vera and more. EcoSport by Lily of the Desert is a hydration game-changer for athletes of all levels, formulated with electrolytes, B-Vitamins, aloe vera and more. 

]]> http://www.wholefoodsmagazine.com/articles/17129 Sat, 28 Sep 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17129-ecosport-for-hydration-by-lily-of-the-desert High Res Watermelon Eco.png PPOLab Offers Brain Boost with Brain-fx wfcontribute@wfcinc.com Brainfx is a holistic supplement formulated with nootropics, offering cognitive and brain health benefits. Brainfx is a holistic supplement formulated with nootropics, offering cognitive and brain health benefits. 

]]> http://www.wholefoodsmagazine.com/articles/17126 Mon, 23 Sep 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17126-ppolab-offers-brain-boost-with-brain-fx BrainFx.png Bluebonnet Ladies’ ONE 40+ is Now Kosher wfcontribute@wfcinc.com The women's supplement for hair, skin, and nails is now available in a new kosher formulation. The women's supplement for hair, skin, and nails is now available in a new kosher formulation. 

]]> http://www.wholefoodsmagazine.com/articles/17128 Sun, 22 Sep 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17128-ladies-one-40-by-bluebonnet-is-now-kosher BluBonLad.jpg Actial Nutrition Launches Daily Probiotic beccaviscomi@wfcinc.com The daily probiotic from Actial Nutrition is designed to support optimal digestion and promote regularity. The daily probiotic from Actial Nutrition is designed to support optimal digestion and promote regularity. 


]]> http://www.wholefoodsmagazine.com/articles/17093 Mon, 02 Sep 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17093-actial-nutrition-launches-daily-probiotic VSL4 Gut_Box (1).png MegaFoods Launches Superfood Mushroom Line beccaviscomi@wfcinc.com MegaFood has rolled out a line of supplements featuring adaptogen mushrooms, intended to support focus and energy. MegaFood has rolled out a line of supplements featuring adaptogen mushrooms, intended to support focus and energy. 

]]> http://www.wholefoodsmagazine.com/articles/17096 Sun, 01 Sep 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17096-megafoods-launches-new-superfood-mushroom-line MegaFoods_mushroom.jpg Work Epic Introduces Ready-to-Mix Coffee Supplement beccaviscomi@wfcinc.com The new product by Work Epic features shilajit and citicoline, supporting brain function and active nutrition. The new product by Work Epic features shilajit and citicoline, supporting brain function and active nutrition.

]]> http://www.wholefoodsmagazine.com/articles/17063 Sun, 18 Aug 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17063-work-epic-introduces-ready-to-mix-coffee-supplement WorkEpic_final.png