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    <title>Dietary Supplements News</title>
    <description>Get timely updates on industry regulations, research findings, company developments, and market shifts impacting the dietary supplements sector, or explore more on our Dietary Supplements main page.</description>
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    <item>
      <title>Vitafoods Europe 2026: The Trends Defining the Future of Nutraceuticals</title>
      <author>info@wfcinc.com</author>
      <description>Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry.</description>
      <content:encoded>
        <![CDATA[<p>Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/18001</guid>
      <pubDate>Fri, 05 Jun 2026 12:56:41 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/18001-vitafoods-europe-2026-the-trends-defining-the-future-of-nutraceuticals</link>
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    <item>
      <title>Dietary Supplement Access Act: New Bill Would Let Americans Use HSAs and FSAs for Dietary Supplements</title>
      <description>Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/18021</guid>
      <pubDate>Fri, 29 May 2026 18:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/18021-dietary-supplement-access-act-new-bill-would-let-americans-use-hsas-and-fsas-for-dietary-supplements</link>
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      <title>Expo West 2026 Trend Report: Innovation, Transparency &amp; Functional Wellness</title>
      <author>info@wfcinc.com</author>
      <description>Explore 11 of the biggest trends from Natural Products Expo West 2026, including protein innovation, gut health, GLP-1 support, regenerative products, clean-label foods, and science-backed wellness, plus that ingredient supplier and brands that deliver on the trends.</description>
      <content:encoded>
        <![CDATA[<p data-end="1168" data-start="976" style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px;">Explore 11 of the biggest trends from Natural Products Expo West 2026, including protein innovation, gut health, GLP-1 support, regenerative products, clean-label foods, and science-backed wellness, plus that ingredient supplier and brands that deliver on the trends.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17956</guid>
      <pubDate>Tue, 26 May 2026 15:05:45 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17956-expo-west-2026-trend-report-innovation-transparency-and-functional-wellness</link>
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    <item>
      <title>Karnataka High Court Issues Interim Stay on Ashwagandha Leaf Ban </title>
      <description>Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The Karnataka High Court has issued an interim stay and scheduled a follow-up hearing.</description>
      <content:encoded>
        <![CDATA[<p>Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The Karnataka High Court has issued an interim stay and scheduled a follow-up hearing.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/18003</guid>
      <pubDate>Wed, 20 May 2026 09:33:32 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/18003-karnataka-high-court-issues-interim-stay-on-ashwagandha-leaf-ban</link>
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    <item>
      <title>NPA Fly-In Day Brings Supplement Industry Priorities to Capitol Hill</title>
      <author>info@wfcinc.com</author>
      <description>NPA members brought key supplement policy priorities directly to lawmakers, including concerns over state-level restrictions and mandatory product listing proposals.</description>
      <content:encoded>
        <![CDATA[<p data-end="1897" data-start="1732" style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px;">NPA members brought key supplement policy priorities directly to lawmakers, including concerns over state-level restrictions and mandatory product listing proposals.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/18002</guid>
      <pubDate>Tue, 19 May 2026 08:27:43 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/18002-npa-fly-in-day-brings-supplement-industry-priorities-to-capitol-hill</link>
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        <media:description type="plain">Group photo of attendees at the Natural Products Association 2026 Fly-In Day in Washington, D.C., where dietary supplement industry leaders met with lawmakers to discuss DSHEA reform, FDA oversight, and supplement regulation.</media:description>
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      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/05/19/NPA-Fly-In-Day-2026.webp?t=1779890469" type="image/jpeg" medium="image" fileSize="114552">
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        <media:description type="plain">Group photo of attendees at the Natural Products Association 2026 Fly-In Day in Washington, D.C., where dietary supplement industry leaders met with lawmakers to discuss DSHEA reform, FDA oversight, and supplement regulation.</media:description>
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      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/05/19/imagem_2026-05-19_114616567.webp?t=1779205810" type="image/png" medium="image" fileSize="2734376">
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    <item>
      <title>FDA Leadership: Marty Makary Resigns, Kyle Diamantas Takes Acting Role</title>
      <author>info@wfcinc.com</author>
      <description>FDA leadership is shifting again as Dr. Marty Makary exits the agency and Kyle Diamantas steps into the acting commissioner role.</description>
      <content:encoded>
        <![CDATA[<div style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px;"><div data-message-author-role="assistant" data-message-id="e11d85bd-bcc6-4301-b4a3-96ac1f23ceb5" data-message-model-slug="gpt-5-5" data-turn-start-message="true" tabindex="0"><p data-end="206" data-is-last-node data-is-only-node data-start="0">FDA leadership is shifting again as Dr. Marty Makary exits the agency and Kyle Diamantas steps into the acting commissioner role.</p></div></div>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17997</guid>
      <pubDate>Fri, 15 May 2026 05:51:01 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17997-fda-leadership-marty-makary-resigns-kyle-diamantas-takes-acting-role</link>
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    <item>
      <title>Industry Pushes for Clarity as FDA Reassesses “Dietary Substance” Definition in DSHEA</title>
      <description>A decades-old definition is under the microscope as FDA gathers input on dietary supplement ingredients and innovation.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">A decades-old definition is under the microscope as FDA gathers input on dietary supplement ingredients and innovation.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17994</guid>
      <pubDate>Wed, 13 May 2026 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17994-industry-pushes-for-clarity-as-fda-reassesses-dietary-substance-definition-in-dshea</link>
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      <title>House Dietary Supplement Listing Act Sparks Debate Over FDA Product Registry</title>
      <description>A new House bill would require dietary supplement manufacturers to register products with FDA, reigniting debate between industry groups over transparency, regulatory burden, and the future of DSHEA oversight.</description>
      <content:encoded>
        <![CDATA[<p data-end="6316" data-start="6103">A new House bill would require dietary supplement manufacturers to register products with FDA, reigniting debate between industry groups over transparency, regulatory burden, and the future of DSHEA oversight.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17993</guid>
      <pubDate>Fri, 08 May 2026 11:56:32 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17993-house-dietary-supplement-listing-act-sparks-debate-over-fda-product-registry</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/05/08/Dietary-Supplements-Nutrition-GettyImages-2273297795.webp?t=1778258209" type="image/jpeg" medium="image" fileSize="1670328">
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    <item>
      <title>Oregano Oil on Amazon? New Testing Reveals Quality Gaps</title>
      <description>NOW's latest round of industry quality testing of dietary supplements involved 35 oregano oil supplements sold on Amazon, and found nearly two-thirds failed potency standards.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">NOW's latest round of industry quality testing of dietary supplements involved&nbsp;</span><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">35 oregano oil supplements sold on Amazon, and found nearly two-thirds failed potency standards.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17987</guid>
      <pubDate>Wed, 06 May 2026 10:16:27 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17987-oregano-oil-on-amazon-new-testing-reveals-quality-gaps</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/05/05/Oregano-Oil-GettyImages-2254123508.webp?t=1778096564" type="image/jpeg" medium="image" fileSize="815458">
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      <title>India’s Ashwagandha Leaf Ban Sparks Debate Over Safety, Science, and Supply Chain</title>
      <description>The Government of India's restriction on ashwagandha leaves in nutritional supplements is sparking industry debate. Experts weigh safety, science, and supply chain impacts of the root-only directive.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">The Government of India's restriction on ashwagandha leaves in nutritional supplements is sparking industry debate. Experts weigh safety, science, and supply chain impacts of the root-only directive.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17981</guid>
      <pubDate>Tue, 05 May 2026 10:35:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17981-indias-ashwagandha-leaf-ban-sparks-debate-over-safety-science-and-supply-chain</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/05/05/Ashwagandha-Withania-somnifera-roots-leaves-GettyImages-2197460355.webp?t=1777994542" type="image/jpeg" medium="image" fileSize="1109604">
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      <title>Government of India Prohibits Ashwagandha Leaves in Supplements and Foods, Tightens Enforcement on Adulteration</title>
      <author>info@wfcinc.com</author>
      <description>India’s Ministry of Ayush and Food Safety and Standards Authority of India have issued aligned directives prohibiting ashwagandha leaves in supplements and foods, reinforcing root-only use, mandating plant-part labeling, and stepping up enforcement after years of non-compliance.</description>
      <content:encoded>
        <![CDATA[<p data-end="1026" data-start="734" style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px;">India’s&nbsp;Ministry of Ayush&nbsp;and&nbsp;Food Safety and Standards Authority of India&nbsp;have issued aligned directives prohibiting ashwagandha leaves in supplements and foods, reinforcing root-only use, mandating plant-part labeling, and stepping up enforcement after years of non-compliance.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17976</guid>
      <pubDate>Tue, 28 Apr 2026 13:02:53 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17976-government-of-india-prohibits-ashwagandha-leaves-in-supplements-and-foods-tightens-enforcement-on-adulteration</link>
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      <title>Soil &amp; Climate Alliance Sends Budget Guidance to USDA</title>
      <description>35 organization and farms have co-signed the submitted recommendation letter for the disbursement of funds of the new pilot program.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; caret-color: rgb(0, 0, 0); display: inline !important; float: none;">35 organization and farms have co-signed the submitted recommendation letter for the disbursement of funds of the new pilot program.</span></p><p><br></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17963</guid>
      <pubDate>Mon, 13 Apr 2026 17:30:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17963-soil-and-climate-alliance-sends-budget-guidance-to-usda</link>
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      <title>“Food Is Medicine” Momentum Builds as New Report Highlights Role of Supplements</title>
      <description>Insights from the CRN-International symposium underscore the role of protein, vitamin D, phytochemicals, and more in resilience, chronic disease prevention, and healthy aging.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">Insights from the&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; caret-color: rgb(0, 0, 0); display: inline !important; float: none;">CRN-International symposium</span> underscore the role of protein, vitamin D, <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; caret-color: rgb(0, 0, 0); display: inline !important; float: none;">phytochemicals, and more</span>&nbsp;in resilience, chronic disease prevention, and healthy aging.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17957</guid>
      <pubDate>Thu, 02 Apr 2026 10:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17957-food-is-medicine-momentum-builds-as-new-report-highlights-role-of-supplements</link>
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      <title>Naturally Informed to Host Growth &amp; Innovation Forum in NJ</title>
      <description>Naturally Informed's Growth and Innovation Forum will feature curated educational programming covering high-growth areas shaping the natural products marketplace.</description>
      <content:encoded>
        <![CDATA[<p>Naturally Informed's Growth and Innovation Forum<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; caret-color: rgb(0, 0, 0); display: inline !important; float: none;"> will feature curated educational programming covering high-growth areas shaping the natural products marketplace.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17955</guid>
      <pubDate>Tue, 31 Mar 2026 14:47:37 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17955-naturally-informed-to-host-growth-and-innovation-forum-in-nj</link>
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      <title>Call for Comments: FDA Public Meeting Will Explore Scope of Dietary Supplement Ingredients</title>
      <author>info@wfcinc.com</author>
      <description>FDA said the public meeting will help inform the agency's next steps regarding the meaning of the dietary supplement ingredient categories defined in DSHEA.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">FDA said the public meeting will&nbsp;</span>help inform the agency's next steps regarding the meaning of the dietary supplement ingredient categories defined in DSHEA.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17931</guid>
      <pubDate>Tue, 10 Mar 2026 15:01:15 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17931-call-for-comments-fda-public-meeting-will-explore-scope-of-dietary-supplement-ingredients</link>
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      <title>AIDP Mourns the Passing of CEO Dr. Edward Lee, Names Successor </title>
      <author>info@wfcinc.com</author>
      <description>Honoring the CEO of AIDP, who had a vision to elevated standards within the natural products industry, and looking at what is next for the AIDP and Threotech.</description>
      <content:encoded>
        <![CDATA[<p>Honoring the CEO of AIDP, who<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;had a vision to elevated standards within the natural products industry, and looking at what is next for the AIDP and Threotech.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17925</guid>
      <pubDate>Tue, 03 Mar 2026 08:51:50 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17925-aidp-mourns-the-passing-of-ceo-dr-edward-lee-names-successor</link>
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      <title> “Can Supplements Reduce Cancer Risk?” AHPA Corrects the Record </title>
      <description>In addition to calling out now-discredited research, AHPA refuted repeated claims that dietary supplements are "not well regulated" by FDA.</description>
      <content:encoded>
        <![CDATA[<p>In addition to calling out <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">now-discredited research,&nbsp;</span>AHPA refuted repeated claims &nbsp;that dietary supplements are "not well regulated" by FDA.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17916</guid>
      <pubDate>Thu, 26 Feb 2026 10:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17916-can-supplements-reduce-cancer-risk-ahpa-corrects-the-record</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Dietary_Supplements_Nutrition_GettyImages-1456616895.webp?t=1769541161" type="image/jpeg" medium="image" fileSize="1866834">
        <media:title type="plain">Dietary_Supplements_Nutrition_GettyImages-1456616895.jpg</media:title>
      </media:content>
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      <title>“Do You Need These Popular Supplements?” CRN Responds to NYT article</title>
      <description>The question is not whether Americans should choose food or supplements, but how both can responsibly work together to support health, CRN said in response to a NYT article questioning the need for dietary supplements.</description>
      <content:encoded>
        <![CDATA[<p>The question is not whether Americans should choose food or supplements, but how both can responsibly work together to support health, CRN said in response to a NYT article questioning the need for dietary supplements.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17915</guid>
      <pubDate>Wed, 25 Feb 2026 16:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17915-do-you-need-these-popular-supplements-crn-responds-to-nyt-article</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2022/11/dietary-supplements.webp?t=1772054767" type="image/jpeg" medium="image" fileSize="175488">
        <media:title type="plain">dietary-supplements.jpg</media:title>
      </media:content>
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      <title>Nammex Counters Misinformation with Call to Action</title>
      <description>Inconsistent use of fungal terminology in dietary supplements combined with misinformed marketing has led to confusion throughout the natural products industry and among consumers, Nammex maintains.</description>
      <content:encoded>
        <![CDATA[<p>Inconsistent use of fungal terminology in dietary supplements combined with misinformed marketing has led to confusion throughout the natural products industry and among consumers, Nammex maintains.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17883</guid>
      <pubDate>Tue, 24 Feb 2026 10:28:20 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17883-nammex-counters-misinformation-with-call-to-action</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/Lions-Mane-Mushroom-Fungi-GettyImages-2178663140.webp?t=1771951017" type="image/jpeg" medium="image" fileSize="1124261">
        <media:title type="plain">Lions-Mane-Mushroom-Fungi-GettyImages-2178663140.jpg</media:title>
      </media:content>
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    <item>
      <title>Regulatory Roundup: Self GRAS, Age Restriction, Artificial Colors, Heavy Metals and More </title>
      <author>info@wfcinc.com</author>
      <description>ANH-USA, CRN, and NPA share viewpoints on key issues impacting the natural products industry.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(51, 51, 51); font-style: normal; font-weight: 500; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">ANH-USA, CRN, and NPA share viewpoints on key issues impacting the natural products industry.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17909</guid>
      <pubDate>Thu, 19 Feb 2026 01:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17909-regulatory-roundup-self-gras-age-restriction-artificial-colors-heavy-metals-and-more</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/Regulatory-GettyImages-1878762700.webp?t=1771480954" type="image/jpeg" medium="image" fileSize="1245532">
        <media:title type="plain">Regulatory-GettyImages-1878762700.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Organic &amp; Natural Health Conference Concludes with Powerful Message</title>
      <description>The 11th annual Organic &amp; Natural Health Association conference celebrated members from the natural products industry while discussing ideas regarding current and future affairs.</description>
      <content:encoded>
        <![CDATA[<p>The 11th annual Organic & Natural Health Association <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">conference&nbsp;</span>celebrated members from the natural products industry while discussing ideas regarding current and future affairs.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17890</guid>
      <pubDate>Tue, 10 Feb 2026 09:06:51 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17890-organic-and-natural-health-conference-concludes-with-powerful-message</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/o-n-health-11th-conference-2026.webp?t=1770732664" type="image/jpeg" medium="image" fileSize="3043441">
        <media:title type="plain">o-n-health-11th-conference-2026.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Industry Rallies Behind Federal Preemption Bill for Dietary Supplements</title>
      <description>The Dietary Supplement Regulatory Uniformity Act is designed to protect consumer health and rein in burdensome state overregulation.</description>
      <content:encoded>
        <![CDATA[<p>The Dietary Supplement Regulatory Uniformity Act is designed to protect consumer health and rein in burdensome state overregulation.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17889</guid>
      <pubDate>Fri, 06 Feb 2026 09:04:05 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17889-industry-rallies-behind-federal-preemption-bill-for-dietary-supplements</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/02/06/Dietary-Supplements-GettyImages-2246779636.webp?t=1770387491" type="image/jpeg" medium="image" fileSize="1540587">
        <media:title type="plain">Dietary-Supplements-GettyImages-2246779636.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The State of Regenerative Agriculture</title>
      <description>The 2026 North American Sustainable Foods Summit is taking a closer look at the growing popularity of regen ag.</description>
      <content:encoded>
        <![CDATA[<p>The 2026 North American Sustainable Foods Summit is taking a closer look at the growing popularity of regen ag.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17879</guid>
      <pubDate>Wed, 28 Jan 2026 17:45:08 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17879-the-state-of-regenerative-agriculture</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/GettyImages-2212385588.webp?t=1769641519" type="image/jpeg" medium="image" fileSize="5142210">
        <media:title type="plain">GettyImages-2212385588.jpg</media:title>
      </media:content>
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    <item>
      <title>Regulatory Roundup: Censorship, Age Restriction Efforts, Hemp-Derived Products, Homeopathy and More</title>
      <author>info@wfcinc.com</author>
      <description>AHPA, ANH-USA, CRN and NPA are working to support the natural products industry on pressing topics including censorship, age-restriction efforts, the future of hemp-derived products and homeopathy, and more.</description>
      <content:encoded>
        <![CDATA[<p>AHPA, ANH-USA, CRN and NPA are working to support the natural products industry on pressing topics including censorship, age-restriction efforts, the future of hemp-derived products and homeopathy, and more.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17875</guid>
      <pubDate>Wed, 28 Jan 2026 09:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17875-regulatory-roundup-censorship-age-restriction-efforts-hemp-derived-products-homeopathy-and-more</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/Regulatory-Dietary-Supplements-GettyImages-2164237438.webp?t=1769610715" type="image/jpeg" medium="image" fileSize="678365">
        <media:title type="plain">Regulatory-Dietary-Supplements-GettyImages-2164237438.jpeg</media:title>
      </media:content>
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    <item>
      <title>Predicting 2026: 20+ Trends to Watch in The New Year</title>
      <description>These are the points of focus in Beverage, Food &amp; Nutrition, Kids' Food &amp; Nutrition, Supplements, and Private Label that will help make your 2026 a success.</description>
      <content:encoded>
        <![CDATA[<p>These are the points of focus in Beverage, Food & Nutrition, Kids' Food & Nutrition, Supplements, and Private Label that will help make your 2026 a success.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17870</guid>
      <pubDate>Tue, 27 Jan 2026 10:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17870-predicting-2026-20-trends-to-watch-in-the-new-year</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/GettyImages-2226898052.webp?t=1769526745" type="image/jpeg" medium="image" fileSize="8934559">
        <media:title type="plain">GettyImages-2226898052.jpg</media:title>
      </media:content>
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      <title>Sustainable Foods Summit Focuses on AI &amp; New Tech</title>
      <description>Members from Regenerative Agriculture, Food Ingredients, and AI &amp; Technology fields will participate in the North American Sustainable Foods Summit, providing insights into the latest developments influencing the industry.</description>
      <content:encoded>
        <![CDATA[<p>Members from Regenerative Agriculture, Food Ingredients, and AI & Technology fields will participate in the North American Sustainable Foods Summit, providing insights into the latest developments influencing the industry.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17874</guid>
      <pubDate>Mon, 26 Jan 2026 16:18:36 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17874-sustainable-foods-summit-focuses-on-ai-and-new-tech</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/GettyImages-2079717760.webp?t=1769462422" type="image/jpeg" medium="image" fileSize="2819270">
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      </media:content>
    </item>
    <item>
      <title>Cheers to 90 Years! NPA Kicks Off 90th Anniversary Celebration</title>
      <author>info@wfcinc.com</author>
      <description>The Natural Products Association (NPA), which was founded in 1936, has played a defining role in shaping the modern natural products marketplace. Find out what's in store for this milestone anniversary year.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The Natural Products Association (NPA), which was founded in 1936, has played a defining role in shaping the modern natural products marketplace. Find out what's in store for this milestone anniversary year.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17845</guid>
      <pubDate>Thu, 08 Jan 2026 13:32:16 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17845-cheers-to-90-years-npa-kicks-off-90th-anniversary-celebration</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/90-years-GettyImages-700945794.webp?t=1767897221" type="image/jpeg" medium="image" fileSize="480626">
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      </media:content>
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    <item>
      <title>M&amp;A Update: Better Being Co. Acquired</title>
      <description>Better Being's vertically integrated platform and consistent focus on product quality and innovation appealed to a syndicate of global investors.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Better Being's vertically integrated platform and consistent focus on product quality and innovation appealed to a&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">syndicate of global investors.</span></span></p><br><br>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17831</guid>
      <pubDate>Sat, 20 Dec 2025 09:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17831-m-and-a-update-better-being-co-acquired</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/GettyImages-2194998997.webp?t=1766241414" type="image/jpeg" medium="image" fileSize="1448989">
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      <title> Natural Products Association Announces 2026 Fly-In Day </title>
      <description>The annual event, which is a centerpiece of the NPA advocacy program, creates an opportunity for attendees to advocate to protect their industry and customers, helping to shape policies through in-person meetings with members of Congress and their staff.</description>
      <content:encoded>
        <![CDATA[<p>The annual event, which is a centerpiece of the NPA advocacy program, creates an opportunity for attendees to advocate to protect their industry and customers,<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;helping to shape policies through in-person meetings with members of Congress and their staff.</span>&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17823</guid>
      <pubDate>Tue, 16 Dec 2025 10:59:25 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17823-natural-products-association-announces-2026-fly-in-day</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Capitol-Hill-Washington_GettyImages-1476177420.webp?t=1766068846" type="image/jpeg" medium="image" fileSize="1472658">
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      </media:content>
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      <title>Church &amp; Dwight to Sell Vitamin, Minerals, and Supplements Business to Piping Rock</title>
      <description>“We believe Piping Rock, a company with deep experience in the vitamin business, will be a successful steward for VitaFusion and L’il Critters,” said Church &amp; Dwight CEO Rick Dierker.</description>
      <content:encoded>
        <![CDATA[<p>“We believe Piping Rock, a company with deep experience in the vitamin business, will be a successful steward for VitaFusion and L’il Critters,” said Church & Dwight CEO Rick Dierker.</p><br>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17822</guid>
      <pubDate>Tue, 16 Dec 2025 08:02:13 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17822-church-and-dwight-to-sell-vitamin-minerals-and-supplements-business-to-piping-rock</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/GettyImages-2211435389.webp?t=1766068849" type="image/jpeg" medium="image" fileSize="867512">
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