WholeFoods Magazine WholeFoods Magazine https://www.wholefoodsmagazine.com/rss/articles Research Updates: Pet Longevity, Metabolic Health, Stress Relief & More Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being. Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

]]> Thu, 11 Jun 2026 10:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18029-research-updates-pet-longevity-metabolic-health-stress-relief-and-more http://www.wholefoodsmagazine.com/articles/18029 The Future of Animal Health Supplements: NASC's Vision for Quality, Innovation, and Regulatory Clarity As the National Animal Supplement Council celebrated its 25th anniversary, industry leaders focused on initiatives that could shape the future of animal health supplements. As the National Animal Supplement Council celebrated its 25th anniversary, industry leaders focused on initiatives that could shape the future of animal health supplements.

]]> Wed, 10 Jun 2026 11:08:14 -0400 https://www.wholefoodsmagazine.com/articles/18022-the-future-of-animal-health-supplements-nascs-vision-for-quality-innovation-and-regulatory-clarity http://www.wholefoodsmagazine.com/articles/18022 Study Finds KSM-66 Ashwagandha Safe and Well Tolerated at 2,000-mg Daily Over 12 Weeks A new clinical trial published in Frontiers in Nutrition reports that 2,000 mg daily of KSM-66 Ashwagandha was well tolerated over 12 weeks, with no clinically significant changes in liver, kidney, or thyroid function markers.

A new clinical trial published in Frontiers in Nutrition reports that 2,000 mg daily of KSM-66 Ashwagandha was well tolerated over 12 weeks, with no clinically significant changes in liver, kidney, or thyroid function markers.


]]> Tue, 09 Jun 2026 11:25:05 -0400 https://www.wholefoodsmagazine.com/articles/18030-study-finds-ksm-66-ashwagandha-safe-and-well-tolerated-at-2-000-mg-daily-over-12-weeks http://www.wholefoodsmagazine.com/articles/18030 In Memoriam: John James Mastel Sr., Founder of Mastel's Health Foods John Mastel helped build Mastel's Health Foods into a trusted community institution and was a passionate advocate for natural health long before it became mainstream. John Mastel helped build Mastel's Health Foods into a trusted community institution and was a passionate advocate for natural health long before it became mainstream. 

]]> Tue, 09 Jun 2026 10:03:26 -0400 https://www.wholefoodsmagazine.com/articles/18026-in-memoriam-john-james-mastel-sr-founder-of-mastels-health-foods http://www.wholefoodsmagazine.com/articles/18026 KSM-66 Ashwagandha/Shatavari Experience: Explore Shatavari Explore how KSM-66's Shatavari supports wellness for women. Explore how KSM-66's Shatavari supports wellness for women. 

]]> Tue, 09 Jun 2026 09:50:47 -0400 https://www.wholefoodsmagazine.com/articles/17968-ksm-66-shatavari-video http://www.wholefoodsmagazine.com/articles/17968 Research Updates: Microbiome Health, Active Nutrition, Nutri-Beauty & More Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being. Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

]]> Mon, 08 Jun 2026 15:16:40 -0400 https://www.wholefoodsmagazine.com/articles/18028-research-updates-microbiome-health-active-nutrition-nutri-beauty-and-more http://www.wholefoodsmagazine.com/articles/18028 Move Nutrition Network: Science Sprint with Arjuna Natural Keely Johnson talks all things Shoden® Ashwagandha in Move Nutrition's latest science sprint. Keely Johnson talks all things Shoden® Ashwagandha in Move Nutrition's latest science sprint.

]]> Mon, 08 Jun 2026 10:44:40 -0400 https://www.wholefoodsmagazine.com/articles/18023-move-nutrition-network-science-sprint-with-arjuna-natural http://www.wholefoodsmagazine.com/articles/18023 Vitafoods Europe 2026: The Trends Defining the Future of Nutraceuticals Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry. Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry.

]]> Fri, 05 Jun 2026 12:56:41 -0400 https://www.wholefoodsmagazine.com/articles/18001-vitafoods-europe-2026-the-trends-defining-the-future-of-nutraceuticals http://www.wholefoodsmagazine.com/articles/18001 Natural Products News Briefs: Chobani, Clasado, Nichols Farms & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> Fri, 05 Jun 2026 12:36:44 -0400 https://www.wholefoodsmagazine.com/articles/18005-natural-products-news-briefs-chobani-clasado-nichols-farms-and-more http://www.wholefoodsmagazine.com/articles/18005 2026 Leadership Spotlight: Amy Summers, Pitch Publicity Amy Summers, Founder and President of Pitch Publicity, believes the best leaders rise by lifting others along the way. Amy Summers, Founder and President of Pitch Publicity, believes the best leaders rise by lifting others along the way.

]]> Mon, 01 Jun 2026 10:51:35 -0400 https://www.wholefoodsmagazine.com/articles/18014-2026-leadership-spotlight-amy-summers-pitch-publicity http://www.wholefoodsmagazine.com/articles/18014 2026 Leadership Spotlight: Adel Villalobos, Entrepreneur & Founder Adel Villalobos has helped champion ideas that have become foundational to modern dietary supplement manufacturing, keeping in mind that "every mistake you make is an opportunity to get better." Adel Villalobos has helped champion ideas that have become foundational to modern dietary supplement manufacturing, keeping in mind that "every mistake you make is an opportunity to get better."

]]> Mon, 01 Jun 2026 10:46:32 -0400 https://www.wholefoodsmagazine.com/articles/18015-2026-leadership-spotlight-adel-villalobos-entrepreneur-and-founder http://www.wholefoodsmagazine.com/articles/18015 2026 Leadership Spotlight: Shane Durkee, Monterey Bay Herb Company The mission at Monterey Bay Herb Company (MBHC): to provide high-quality, trusted ingredients while helping customers innovate and grow. The mission at Monterey Bay Herb Company (MBHC): to provide high-quality, trusted ingredients while helping customers innovate and grow.

]]> Mon, 01 Jun 2026 10:38:18 -0400 https://www.wholefoodsmagazine.com/articles/18013-2026-leadership-spotlight-shane-durkee-monterey-bay-herb-company http://www.wholefoodsmagazine.com/articles/18013 2026 Leadership Spotlight: Joshua Baisley, SGS Nutrasource Joshua Baisley, Head of SGS Nutrasource, brings a perspective grounded in technical expertise, clinical understanding, and operational integration to his role as company leader. Joshua Baisley, Head of SGS Nutrasource, brings a perspective grounded in technical expertise, clinical understanding, and operational integration to his role as company leader. 

]]> Mon, 01 Jun 2026 10:35:12 -0400 https://www.wholefoodsmagazine.com/articles/18016-2026-leadership-spotlight-joshua-baisley-sgs-nutrasource http://www.wholefoodsmagazine.com/articles/18016 2026 Leadership Spotlight: Dr. Jennifer Gu and Mark Thurston, AIDP Discover how company leadership at AIDP prioritizes a collaborative team culture to encourage cross-functional support beyond defined roles. Discover how company leadership at AIDP prioritizes a collaborative team culture to encourage cross-functional support beyond defined roles.

]]> Mon, 01 Jun 2026 10:31:42 -0400 https://www.wholefoodsmagazine.com/articles/18017-2026-leadership-spotlight-dr-jennifer-gu-and-mark-thurston-aidp http://www.wholefoodsmagazine.com/articles/18017 Functional Mushrooms Mature into a Major Market Opportunity The booming business of functional mushroom supplements is showing no signs of slowing down. The booming business of functional mushroom supplements is showing no signs of slowing down.

]]> Mon, 01 Jun 2026 10:21:40 -0400 https://www.wholefoodsmagazine.com/articles/17972-functional-mushrooms-mature-into-a-major-market-opportunity http://www.wholefoodsmagazine.com/articles/17972 What’s Driving Functional Foods & Beverages in 2026? Protein, GLP-1, Gut Health and Personalization Consumers are no longer just seeking basic nutrition; they are eating and drinking with intention, choosing nutrient-dense foods that support specific health outcomes. Consumers are no longer just seeking basic nutrition; they are eating and drinking with intention, choosing nutrient-dense foods that support specific health outcomes.



]]> Mon, 01 Jun 2026 10:15:11 -0400 https://www.wholefoodsmagazine.com/articles/17986-whats-driving-functional-foods-and-beverages-in-2026-protein-glp-1-gut-health-and-personalization http://www.wholefoodsmagazine.com/articles/17986 The Summer of Advocacy The natural products industry makes its voice heard as policymakers debate supplement regulation and consumer access. The natural products industry makes its voice heard as policymakers debate supplement regulation and consumer access.

]]> Mon, 01 Jun 2026 10:11:47 -0400 https://www.wholefoodsmagazine.com/articles/18007-the-summer-of-advocacy http://www.wholefoodsmagazine.com/articles/18007 What's Selling: June/July 2026 Take a look at the dietary supplements, organic foods, and clean beauty products driving natural products sales from coast to coast! Take a look at the dietary supplements, organic foods, and clean beauty products driving natural products sales from coast to coast!

]]> Mon, 01 Jun 2026 10:10:48 -0400 https://www.wholefoodsmagazine.com/articles/18008-whats-selling-june-july-2026 http://www.wholefoodsmagazine.com/articles/18008 The Pillars of Mental Resilience Consumers are exploring natural remedies and nutritional supplements to help them manage stress and improve how they feel and function overall. Consumers are exploring natural remedies and nutritional supplements to help them manage stress and improve how they feel and function overall.

]]> Mon, 01 Jun 2026 10:08:32 -0400 https://www.wholefoodsmagazine.com/articles/18009-the-pillars-of-mental-resilience http://www.wholefoodsmagazine.com/articles/18009 AI, Your Website, and The Great Dietary Awakening With so much digital noise competing for shopper attention, a simple, uncluttered website with clear messaging and a strong SEO, AEO, & GEO strategy is essential. With so much digital noise competing for shopper attention, a simple, uncluttered website with clear messaging and a strong SEO, AEO, & GEO strategy is essential.


]]> Mon, 01 Jun 2026 10:04:33 -0400 https://www.wholefoodsmagazine.com/articles/18011-ai-your-website-and-the-great-dietary-awakening http://www.wholefoodsmagazine.com/articles/18011 Herb of the Month: Fo-Ti The common uses for the herb fo-ti are vast, and it is often recommended for longevity, vitality, and full-body wellness. The common uses for the herb fo-ti are vast, and it is often recommended for longevity, vitality, and full-body wellness.

]]> Mon, 01 Jun 2026 09:52:10 -0400 https://www.wholefoodsmagazine.com/articles/18012-herb-of-the-month-fo-ti http://www.wholefoodsmagazine.com/articles/18012 California Wine Festival: Sun, Sea, and a More Relaxed Kind of Wine Weekend The California Wine Festival in Dana Point showcased the evolving world of wine culture, featuring boutique wineries, ready-to-drink beverages, sustainable sourcing, wellness-focused experiences, gourmet food brands, and coastal lifestyle trends shaping today’s premium beverage market. The California Wine Festival in Dana Point showcased the evolving world of wine culture, featuring boutique wineries, ready-to-drink beverages, sustainable sourcing, wellness-focused experiences, gourmet food brands, and coastal lifestyle trends shaping today’s premium beverage market.

]]> Sun, 31 May 2026 11:00:00 -0400 https://www.wholefoodsmagazine.com/blogs/1-wholefoods-magazine/post/17998-california-wine-festival-sun-sea-and-a-more-relaxed-kind-of-wine-weekend http://www.wholefoodsmagazine.com/blogs/1/post/17998 Lavender Essential Oils on Amazon: Testing Reveals Authenticity and Adulteration Concerns NOW Foods evaluated 28 lavender essential oil products purchased on Amazon using GC-MS/FID testing and reported that only three met ISO standards for authentic Lavandula angustifolia oil without evidence of adulteration. NOW Foods evaluated 28 lavender essential oil products purchased on Amazon using GC-MS/FID testing and reported that only three met ISO standards for authentic Lavandula angustifolia oil without evidence of adulteration.

]]> Sat, 30 May 2026 07:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18020-lavender-essential-oils-on-amazon-testing-reveals-authenticity-and-adulteration-concerns http://www.wholefoodsmagazine.com/articles/18020 Dietary Supplement Access Act: New Bill Would Let Americans Use HSAs and FSAs for Dietary Supplements Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices. Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices.

]]> Fri, 29 May 2026 18:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18021-dietary-supplement-access-act-new-bill-would-let-americans-use-hsas-and-fsas-for-dietary-supplements http://www.wholefoodsmagazine.com/articles/18021 The New Supplement Discovery Funnel Consumers are no longer relying solely on Google to discover supplements. AI platforms like ChatGPT, Gemini, and Perplexity are becoming the new front door for health and wellness research—forcing supplement brands to rethink SEO, content strategy, and digital authority in the age of AI-driven discovery. Consumers are no longer relying solely on Google to discover supplements. AI platforms like ChatGPT, Gemini, and Perplexity are becoming the new front door for health and wellness research—forcing supplement brands to rethink SEO, content strategy, and digital authority in the age of AI-driven discovery.

]]> Fri, 29 May 2026 11:26:34 -0400 https://www.wholefoodsmagazine.com/blogs/1-wholefoods-magazine/post/18019-the-new-supplement-discovery-funnel http://www.wholefoodsmagazine.com/blogs/1/post/18019 National Vitamin Company Enters a New Era With Kingdomway After 50 years of business, National Vitamin Company starts a new chapter under the direction of Kingdomway Group. After 50 years of business, National Vitamin Company starts a new chapter under the direction of Kingdomway Group.

]]> Fri, 29 May 2026 08:00:18 -0400 https://www.wholefoodsmagazine.com/articles/17989-national-vitamin-company-enters-a-new-era-with-kingdomway http://www.wholefoodsmagazine.com/articles/17989 Dietary Supplement Claims: Navigating Today’s Enforcement Trends From “clinically proven” challenges to Proposition 65 actions and pricing lawsuits, AHPA’s latest workshop explored how dietary supplement brands can strengthen claims substantiation, reduce liability, and stay ahead of mounting regulatory and litigation pressures. From “clinically proven” challenges to Proposition 65 actions and pricing lawsuits, AHPA’s latest workshop explored how dietary supplement brands can strengthen claims substantiation, reduce liability, and stay ahead of mounting regulatory and litigation pressures.

]]> Thu, 28 May 2026 15:07:59 -0400 https://www.wholefoodsmagazine.com/articles/18018-dietary-supplement-claims-navigating-todays-enforcement-trends http://www.wholefoodsmagazine.com/articles/18018 June 2026 People News Get updated on the latest career advancements including new hires, awards and honors, within the natural products industry. Get updated on the latest career advancements including new hires, awards and honors, within the natural products industry.

]]> Thu, 28 May 2026 08:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17967-june-2026-people-news http://www.wholefoodsmagazine.com/articles/17967 Ewa Hudson (L) with Petra Erlandson (R) Alejandra Gratson Rosaura Quesada Ian Schuman (L), Allison Schuman (C), Keith Schuman (R) Madhu Subramanian Buck Foley Dan Ryan Lizzy Flanagan Sebastian Jakob Andreas Baller Ezra Jones Liza Pepple Pavitra Viswanath Sebastian Nummeline Professor Anna-Rita Bilia accepts award Mary Ann Nation-Greenwall encircled by WIN members, holding 2026 WIN Heroine Award. Eggs: The Protein Chameleon Powering Culinary Creativity Discover how the kitchen staple continues sparking recipe creativity while providing a dependable source of protein. Discover how the kitchen staple continues sparking recipe creativity while providing a dependable source of protein.

]]> Wed, 27 May 2026 12:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17990-eggs-the-protein-chameleon-powering-culinary-creativity http://www.wholefoodsmagazine.com/articles/17990 Natural Products News Briefs: CRN, TSI, IBN & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> Wed, 27 May 2026 10:19:30 -0400 https://www.wholefoodsmagazine.com/articles/17992-natural-products-news-briefs-crn-tsi-ibn-and-more http://www.wholefoodsmagazine.com/articles/17992