WholeFoods Magazine WholeFoods Magazine https://www.wholefoodsmagazine.com/rss/articles Ashwagandha Enters a Root-Only Era in India As global interest in ashwagandha continues to rise, one question continues to be raised: which part of the plant is being used? As global interest in ashwagandha continues to rise, one question continues to be raised: which part of the plant is being used?

]]> Tue, 30 Jun 2026 17:05:44 -0400 https://www.wholefoodsmagazine.com/articles/18049-ashwagandha-enters-a-root-only-era-in-india http://www.wholefoodsmagazine.com/articles/18049 UNPA Ceasing Operations in 2026 United Natural Products Alliance plans to shut down trade association at end of the year. United Natural Products Alliance plans to shut down trade association at end of the year.

]]> Tue, 30 Jun 2026 11:47:54 -0400 https://www.wholefoodsmagazine.com/articles/18048-unpa-ceasing-operations-in-2026 http://www.wholefoodsmagazine.com/articles/18048 Natural Products News Briefs: AHPA, ADM & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> Tue, 30 Jun 2026 09:45:18 -0400 https://www.wholefoodsmagazine.com/articles/18025-natural-products-news-briefs-ahpa-adm-and-more http://www.wholefoodsmagazine.com/articles/18025 The Ashwagandha Standards Alliance Responds to India's Ashwagandha Regulations Amid ongoing debate over India’s ashwagandha regulations, a group of key industry contributors have joined together to provide a credible voice on quality and science.  Amid ongoing debate over India’s ashwagandha regulations, a group of key industry contributors have joined together to provide a credible voice on quality and science.

]]> Fri, 26 Jun 2026 09:00:28 -0400 https://www.wholefoodsmagazine.com/articles/18046-the-ashwagandha-standards-alliance-responds-to-indias-ashwagandha-regulations http://www.wholefoodsmagazine.com/articles/18046 26 New Natural Products! Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> Tue, 23 Jun 2026 16:00:20 -0400 https://www.wholefoodsmagazine.com/articles/18040-26-new-natural-products http://www.wholefoodsmagazine.com/articles/18040 CRN's 2026 Day on the Hill Advances Dietary Supplement Policy Priorities CRN's 2026 Day on the Hill brought supplement industry leaders to Capitol Hill to advocate for HSA/FSA access, regulatory consistency, and science-based nutrition policy. CRN's 2026 Day on the Hill brought supplement industry leaders to Capitol Hill to advocate for HSA/FSA access, regulatory consistency, and science-based nutrition policy.

]]> Mon, 22 Jun 2026 09:55:05 -0400 https://www.wholefoodsmagazine.com/articles/18045-crns-2026-day-on-the-hill-advances-dietary-supplement-policy-priorities http://www.wholefoodsmagazine.com/articles/18045 Natural Products News Briefs: Sabinsa, Layn, JAMBAR & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> Sun, 21 Jun 2026 15:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18037-natural-products-news-briefs-sabinsa-layn-jambar-and-more http://www.wholefoodsmagazine.com/articles/18037 Challenge Accepted: How ADM is Solving the Industry's Toughest Formulation Questions With its lineup of ingredients and solutions to meet the needs of the food, beverage, health and wellness industry, ADM has invested in a team and facility to strengthen its sensorial and nutritional reformulation capabilities. With its lineup of ingredients and solutions to meet the needs of the food, beverage, health and wellness industry, ADM has invested in a team and facility to strengthen its sensorial and nutritional reformulation capabilities.

]]> Sat, 20 Jun 2026 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18041-challenge-accepted-how-adm-is-solving-the-industrys-toughest-formulation-questions http://www.wholefoodsmagazine.com/articles/18041 ADM_Reformulation_20.jpg ADM_Reformulation_30.jpg ADM_Reformulation_3.jpg ADM_Reformulation_12.jpg ADM_Reformulation_25.jpg ADM_Reformulation_1.jpg ADM_Reformulation_9.jpg ADM_Reformulation_14.jpg Research Updates: Heart Health, Weight Management, Men's Health & More From microbiome-targeted solutions to omega fatty acids, NAD+ preservation, and plant-based proteins, a wave of new clinical and peer-reviewed research is reshaping how functional ingredients are studied, positioned, and applied across gut, metabolic, cardiovascular, and healthy aging categories. From microbiome-targeted solutions to omega fatty acids, NAD+ preservation, and plant-based proteins, a wave of new clinical and peer-reviewed research is reshaping how functional ingredients are studied, positioned, and applied across gut, metabolic, cardiovascular, and healthy aging categories.

]]> Fri, 19 Jun 2026 09:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18036-research-updates-heart-health-weight-management-mens-health-and-more http://www.wholefoodsmagazine.com/articles/18036 Relief from Chronic Pain—A Major Factor Missed by Most Physicians The key to relief? Understanding that pain is part of our body's monitoring system, which lets us know that something needs attention. The key to relief? Understanding that pain is part of our body's monitoring system, which lets us know that something needs attention.

]]> Thu, 18 Jun 2026 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18027-relief-from-chronic-paina-major-factor-missed-by-most-physicians http://www.wholefoodsmagazine.com/articles/18027 DSHEA Re-Invented DSHEA transformed the dietary supplement industry in 1994. Today, Organic & Natural Health's Karen Howard calls for modernization to improve transparency, strengthen oversight, create national regulatory consistency, and support innovation. Here's what's being proposed. DSHEA transformed the dietary supplement industry in 1994. Today, Organic & Natural Health's Karen Howard calls for modernization to improve transparency, strengthen oversight, create national regulatory consistency, and support innovation. Here's what's being proposed.

]]> Wed, 17 Jun 2026 08:40:00 -0400 https://www.wholefoodsmagazine.com/articles/18039-dshea-re-invented http://www.wholefoodsmagazine.com/articles/18039 Why "Grass-Fed" Doesn't Mean What Most Consumers Think It Means A veteran regenerative farmer explains the differences between grass-fed, grass-finished, pasture-raised, organic, and regenerative claims—and how consumers can identify authentic practices. A veteran regenerative farmer explains the differences between grass-fed, grass-finished, pasture-raised, organic, and regenerative claims—and how consumers can identify authentic practices.

]]> Tue, 16 Jun 2026 09:58:02 -0400 https://www.wholefoodsmagazine.com/blogs/1-wholefoods-magazine/post/18038-why-grass-fed-doesnt-mean-what-most-consumers-think-it-means http://www.wholefoodsmagazine.com/blogs/1/post/18038 Research Updates: Oral Health, Healthspan, Performance, & More From metabolic health to cognitive support and gut wellness, the latest research offers fresh insights into ingredient innovation across the nutraceutical industry. From metabolic health to cognitive support and gut wellness, the latest research offers fresh insights into ingredient innovation across the nutraceutical industry.

]]> Mon, 15 Jun 2026 10:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18032-research-updates-oral-health-healthspan-performance-and-more http://www.wholefoodsmagazine.com/articles/18032 When Evidence Meets Expectation: Rethinking Shatavari’s Role in Modern Women’s Wellness Systems As Shatavari expands from traditional Ayurvedic medicine into modern products to support fertility, menopause, and women's wellness, emerging clinical research highlights both its potential benefits and the importance of evidence-based positioning.

As Shatavari expands from traditional Ayurvedic medicine into modern products to support fertility, menopause, and women's wellness, emerging clinical research highlights both its potential benefits and the importance of evidence-based positioning.


]]> Sun, 14 Jun 2026 16:00:00 -0400 https://www.wholefoodsmagazine.com/blogs/1-wholefoods-magazine/post/17999-when-evidence-meets-expectation-rethinking-shatavaris-role-in-modern-womens-wellness-systems http://www.wholefoodsmagazine.com/blogs/1/post/17999 Milestone Celebration: NCG Members Turning 50 Find out how local natural grocer co-op's are celebrating milestones with specially planned community events. Find out how local natural grocer co-op's are celebrating milestones with specially planned community events. 

]]> Sat, 13 Jun 2026 15:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18031-milestone-celebration-ncg-members-turning-50 http://www.wholefoodsmagazine.com/articles/18031 SaveNaturally Announces Partnership with Threshold Enterprises The collab offers natural brands a powerful solution to accelerate on-shelf sales velocity and optimize retail growth. The collab offers natural brands a powerful solution to accelerate on-shelf sales velocity and optimize retail growth.

]]> Fri, 12 Jun 2026 15:15:00 -0400 https://www.wholefoodsmagazine.com/articles/18034-savenaturally-announces-partnership-with-threshold-enterprises http://www.wholefoodsmagazine.com/articles/18034 Caffeine-free energizer from Santa Herba as science-backed sports nutrition ingredient Mibelle Biochemistry Group shares insights into their natural energy innovation. Mibelle Biochemistry Group shares insights into their natural energy innovation. 

]]> Fri, 12 Jun 2026 09:19:50 -0400 https://www.wholefoodsmagazine.com/articles/18033-caffeine-free-energizer-from-santa-herba-as-science-backed-sports-nutrition-ingredient http://www.wholefoodsmagazine.com/articles/18033 Research Updates: Pet Longevity, Metabolic Health, Stress Relief & More Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being. Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

]]> Thu, 11 Jun 2026 10:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18029-research-updates-pet-longevity-metabolic-health-stress-relief-and-more http://www.wholefoodsmagazine.com/articles/18029 The Future of Animal Health Supplements: NASC's Vision for Quality, Innovation, and Regulatory Clarity As the National Animal Supplement Council celebrated its 25th anniversary, industry leaders focused on initiatives that could shape the future of animal health supplements. As the National Animal Supplement Council celebrated its 25th anniversary, industry leaders focused on initiatives that could shape the future of animal health supplements.

]]> Wed, 10 Jun 2026 11:08:14 -0400 https://www.wholefoodsmagazine.com/articles/18022-the-future-of-animal-health-supplements-nascs-vision-for-quality-innovation-and-regulatory-clarity http://www.wholefoodsmagazine.com/articles/18022 Study Finds KSM-66 Ashwagandha Safe and Well Tolerated at 2,000-mg Daily Over 12 Weeks A new clinical trial published in Frontiers in Nutrition reports that 2,000 mg daily of KSM-66 Ashwagandha was well tolerated over 12 weeks, with no clinically significant changes in liver, kidney, or thyroid function markers.

A new clinical trial published in Frontiers in Nutrition reports that 2,000 mg daily of KSM-66 Ashwagandha was well tolerated over 12 weeks, with no clinically significant changes in liver, kidney, or thyroid function markers.


]]> Tue, 09 Jun 2026 11:25:05 -0400 https://www.wholefoodsmagazine.com/articles/18030-study-finds-ksm-66-ashwagandha-safe-and-well-tolerated-at-2-000-mg-daily-over-12-weeks http://www.wholefoodsmagazine.com/articles/18030 In Memoriam: John James Mastel Sr., Founder of Mastel's Health Foods John Mastel helped build Mastel's Health Foods into a trusted community institution and was a passionate advocate for natural health long before it became mainstream. John Mastel helped build Mastel's Health Foods into a trusted community institution and was a passionate advocate for natural health long before it became mainstream. 

]]> Tue, 09 Jun 2026 10:03:26 -0400 https://www.wholefoodsmagazine.com/articles/18026-in-memoriam-john-james-mastel-sr-founder-of-mastels-health-foods http://www.wholefoodsmagazine.com/articles/18026 KSM-66 Ashwagandha/Shatavari Experience: Explore Shatavari Explore how KSM-66's Shatavari supports wellness for women. Explore how KSM-66's Shatavari supports wellness for women. 

]]> Tue, 09 Jun 2026 09:50:47 -0400 https://www.wholefoodsmagazine.com/articles/17968-ksm-66-shatavari-video http://www.wholefoodsmagazine.com/articles/17968 Research Updates: Microbiome Health, Active Nutrition, Nutri-Beauty & More Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being. Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

]]> Mon, 08 Jun 2026 15:16:40 -0400 https://www.wholefoodsmagazine.com/articles/18028-research-updates-microbiome-health-active-nutrition-nutri-beauty-and-more http://www.wholefoodsmagazine.com/articles/18028 Move Nutrition Network: Science Sprint with Arjuna Natural Keely Johnson talks all things Shoden® Ashwagandha in Move Nutrition's latest science sprint. Keely Johnson talks all things Shoden® Ashwagandha in Move Nutrition's latest science sprint.

]]> Mon, 08 Jun 2026 10:44:40 -0400 https://www.wholefoodsmagazine.com/articles/18023-move-nutrition-network-science-sprint-with-arjuna-natural http://www.wholefoodsmagazine.com/articles/18023 Vitafoods Europe 2026: The Trends Defining the Future of Nutraceuticals Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry. Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry.

]]> Fri, 05 Jun 2026 12:56:41 -0400 https://www.wholefoodsmagazine.com/articles/18001-vitafoods-europe-2026-the-trends-defining-the-future-of-nutraceuticals http://www.wholefoodsmagazine.com/articles/18001 Natural Products News Briefs: Chobani, Clasado, Nichols Farms & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> Fri, 05 Jun 2026 12:36:44 -0400 https://www.wholefoodsmagazine.com/articles/18005-natural-products-news-briefs-chobani-clasado-nichols-farms-and-more http://www.wholefoodsmagazine.com/articles/18005 2026 Leadership Spotlight: Amy Summers, Pitch Publicity Amy Summers, Founder and President of Pitch Publicity, believes the best leaders rise by lifting others along the way. Amy Summers, Founder and President of Pitch Publicity, believes the best leaders rise by lifting others along the way.

]]> Mon, 01 Jun 2026 10:51:35 -0400 https://www.wholefoodsmagazine.com/articles/18014-2026-leadership-spotlight-amy-summers-pitch-publicity http://www.wholefoodsmagazine.com/articles/18014 2026 Leadership Spotlight: Adel Villalobos, Entrepreneur & Founder Adel Villalobos has helped champion ideas that have become foundational to modern dietary supplement manufacturing, keeping in mind that "every mistake you make is an opportunity to get better." Adel Villalobos has helped champion ideas that have become foundational to modern dietary supplement manufacturing, keeping in mind that "every mistake you make is an opportunity to get better."

]]> Mon, 01 Jun 2026 10:46:32 -0400 https://www.wholefoodsmagazine.com/articles/18015-2026-leadership-spotlight-adel-villalobos-entrepreneur-and-founder http://www.wholefoodsmagazine.com/articles/18015 2026 Leadership Spotlight: Shane Durkee, Monterey Bay Herb Company The mission at Monterey Bay Herb Company (MBHC): to provide high-quality, trusted ingredients while helping customers innovate and grow. The mission at Monterey Bay Herb Company (MBHC): to provide high-quality, trusted ingredients while helping customers innovate and grow.

]]> Mon, 01 Jun 2026 10:38:18 -0400 https://www.wholefoodsmagazine.com/articles/18013-2026-leadership-spotlight-shane-durkee-monterey-bay-herb-company http://www.wholefoodsmagazine.com/articles/18013 2026 Leadership Spotlight: Joshua Baisley, SGS Nutrasource Joshua Baisley, Head of SGS Nutrasource, brings a perspective grounded in technical expertise, clinical understanding, and operational integration to his role as company leader. Joshua Baisley, Head of SGS Nutrasource, brings a perspective grounded in technical expertise, clinical understanding, and operational integration to his role as company leader. 

]]> Mon, 01 Jun 2026 10:35:12 -0400 https://www.wholefoodsmagazine.com/articles/18016-2026-leadership-spotlight-joshua-baisley-sgs-nutrasource http://www.wholefoodsmagazine.com/articles/18016