September 2023

Plant-Based Everything!

Consumer interest in plant-based products has skyrocketed. Learn the latest offerings in food, beauty, supplements, and more, plus savvy marketing strategies that can help you grow your bottom line.

August 23, 2023

Jennifer Joseph

Consumer interest in plant-based products has skyrocketed. Learn the latest offerings in food, beauty, supplements, and more, plus savvy marketing strategies that can help you grow your bottom line.

Regenerative Business: 21 Things to Know Now

What does it mean to go beyond sustainability and focus on regenerative business, and how are companies in the natural products industry making the positive difference? We put that question to top experts in the industry.

August 23, 2023

Maggie Jaqua

What does it mean to go beyond sustainability and focus on regenerative business, and how are companies in the natural products industry making the positive difference? We put that question to top experts in the industry.

HABA Trends

15 Natural Beauty Trends to Watch

What are consumers seeking out now? Experts shine a light on what’s new, now, and next in the beauty market.

August 23, 2023

Marissa Fox

What are consumers seeking out now? Experts shine a light on what’s new, now, and next in the beauty market.

Celebrating Success!

Submit Your Pick for the 2023 Person of the Year!

August 23, 2023

Maggie Jaqua

Each year, we invite WholeFoods Magazine readers to shine a light on excellence in the natural products industry. There are so many companies and individuals going above and beyond for their local and global communities, and making a positive impact on both consumers’ wellbeing and the health of the planet.

Upcycling: Moving Towards a Circular Economy

Experts outline the challenges with using upcycled ingredients...and the solutions that can cut food waste and promote sustainability.

August 24, 2023

Julia Peterman

Upcycling—taking would-be waste and turning it into a usable or edible product—is on the rise, although it’s better known globally than it is in the U.S., where manufacturers are still working to educate customers. Here's an update on where things stand now.

Merchandising Insights

What Can Independents Learn From Other Retailers?

10 key takeaways for natural products retailers.

August 23, 2023

Jay Jacobowitz

Independent natural retailers looking to stay in business can benefit from knowing what retailers in the other seven U.S. retail food channels are doing with natural products. Read on for 10 key insights.

Herb of the Month: Primrose Oil

The oil extracted from primrose seeds is comprised of essential nutrients. It is highly concentrated and high in gamma-linolenic acid (GLA) and is known to have anti-inflammatory effects in the body.

August 24, 2023

Jeffrey Burke, ND, MH, CNC, CHS

The oil extracted from primrose seeds is comprised of essential nutrients, which have made primrose oil a commonly recommended folk remedy for centuries.

cbdMD: Innovating for the Future

The company launched the cbdMD brand in December 2018, and in FY22 reported net sales of $35.4 million.

August 23, 2023

WholeFoods Magazine Staff

The company launched the cbdMD brand in December 2018, and in FY22 reported net sales of $35.4 million.

People News September 2023

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!

August 23, 2023

WholeFoods Magazine Staff

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!

What's Selling: September 2023

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.

August 23, 2023

WholeFoods Magazine Staff

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.