April 2023

2023 Natural Choice Awards

Presented by WholeFoods Magazine

March 27, 2023

What is driving sales in natural products stores across the U.S.? We invited independent natural products retailers to shine a light on the brands that have made the greatest impact on business in the past year, and they delivered!

Delivering Innovation in Natural

We asked experts in the space to weigh in on what’s new and what’s next with delivery systems.

March 27, 2023

Maggie Jaqua

We asked experts in the space to weigh in on what’s new and what’s next with delivery systems.

Powered-Up Performance

5 ways to win in e-sports & active nutrition

March 27, 2023

Jennifer Joseph

A recent report from revealed that the sports nutrition market was valued at $36 billion in 2020 and is set to reach $66 billion by 2028, growing at a CAGR of 7.9%. Take a look at science-backed dietary supplement ingredients.

Superheroes of Summer Skin Care

Face oils in summer? Yes! Find out how these gems (and more!) help make skin healthy and radiant.

March 27, 2023

Rebecca Viscomi

Face oils in summer? Yes! Find out how these gems (and more natural beautifiers!) help make skin healthy and radiant.

The Senator Versus the Pesticide Industry

Over 1 billion pounds of pesticides are used in the United States each and every year, while approximately 5.6 billion pounds are used worldwide.

March 27, 2023

Scott C. Tips

Over 1 billion pounds of pesticides are used in the United States each and every year, while approximately 5.6 billion pounds are used worldwide.

Herb of the Month: Magnolia Bark

March 1, 2023

Jeffrey Burke, ND, MH, CNC, CHS

There is a long list of uses commonly associated with using magnolia. Get the overview on this botanical and its benefits.

WholeFoods Magazine is Raising the Bar!

March 24, 2023

Heather Wainer

The WholeFoods Magazine team launched our new website this month, plus we made sure this April issue was ready for you so you can check out the winners of the 2023 Natural Choice Awards and more!