WholeFoods Magazine

How’s it going? Let’s discuss!

January 25, 2023

The WholeFoods Magazine team is gearing up to present you with the findings from our 45th Annual Retailer Survey, which will appear in our March 2023 issue. A sneak peek at this year's survey data: 74% of respondents were natural products/health food stores, natural products co-ops, nutrition/herb stores, or natural...

Stressed? Tired? Enter Adaptogens

January 25, 2023

Maggie Jaqua

The adaptogens market size was valued at more than $10 billion in 2022, and has projected CAGR of more than 6.5%, reports Gene Bruno, Vice President of Scientific and Regulatory Affairs, NutraScience Labs. By 2032, the value is projected to climb to $19 billion. What's driving the growth? A number...

2023 Heart Health Update

January 25, 2023

Jennifer Joseph

Consumers are more invested in taking proactive measures to protect their heart than ever before. “We know heart disease has been the leading cause of health-related death in the world, but there are new factors playing a role in increasing consumer awareness and emphasis on heart health,” says Vishal Shah,...

5 Trends for Naturally Pampered Pets

January 25, 2023

Marissa Fox

Pet parents are treating their furry pals as good as (or better than!) themselves. With human trends informing innovation in the pet industry, new ways to proactively support pets’ overall well-being continue to emerge. Pet owners are seeking out foods, treats, and supplements to help improve their pets’ physical and...

Codex Alimentarius Commission Advances Toxic Vet-Drug and Bee-Killer Standards

January 25, 2023

Scott C. Tips

After two years of Zoom meetings in place of live, in-person meetings, the Codex Alimentarius Commission (CAC) finally met in-person once again in Rome, Italy during the week of November 21, 2022. Well, not quite. In deference to the on-going COVID-19 fear-mongering, it was actually a “hybrid” meeting where delegates...

Naturally Informed Education: The Time of Psychedelics

January 25, 2023

Rebecca Viscomi

The global psychedelics market is growing rapidly, and is expected to reach $8 billion by 2029. The market currently consists primarily of pharmaceuticals, but demand—along with a supporting body of science—is growing for natural psychedelics. To provide an update on where the market stands, as well as opportunities and potential...

Guide to Google Performance Max for Health Brands

December 22, 2022

Jane Phelps, CEO, Know Agency

The competition for customers and sales is tight. You need to connect with people who are likely to click buy. This is why you need to take advantage of Google Performance Max ad campaigns. Done right, Performance Max automatically optimizes your budget and ad bids, connects you with new customers,...

What's Selling: February 2023

January 25, 2023

WholeFoods Magazine Staff

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.

Herb of the Month: Sage

January 25, 2023

Jeffrey Burke, ND, MH, CNC, CHS

A member of the mint family, sage is native to the Mediterranean. It has gained popularity as a culinary spice, as well as for its medicinal benefits. Although there are literally hundreds of sage species, white sage, Salvia apiana and Salvia officinalis, or culinary sage, are the most well known.

People News: February 2023

January 25, 2023

WholeFoods Magazine Staff

Kerry has appointed Bruce Brown as VP of Supplements in North America. Brown will take on leadership of Kerry’s supplement business for the region, bringing together Kerry’s portfolio of science-backed wellness ingredients, proteins, enzymes and taste technologies for customers in the U.S. and Canada. Brown joined Kerry following the company’s acquisition...

Product Profiles:

Bluebonnet Nutrition Magnificent Mushrooms

January 25, 2023

Trisha Sugarek MacDonald

Q1. Mushrooms are in a class of their own; what makes them different from plants and animals? Mushrooms are magical; they can be delicious, intoxicating, mysterious, and even deadly. Because of these attributes, mushrooms, throughout time, have had a reputation for being both friend and foe. All mushrooms are fungi,...