WholeFoods Magazine

Settle for so-so? No thanks!

November 29, 2022

Good news from the experts at SPINS: Trends suggest a positive shift for brick-and-mortar. “We’re seeing more consumers go back to the way that they were shopping traditionally. Not everybody, but during the beginning of COVID consumers didn’t have an option. They had to buy online because stores were closed,...

2022 Person of the Year: The Amazon.com Quality Activists

November 29, 2022

Maggie Jaqua

“Every step we take to represent consumer and independent retailer interests is rewarding.” —Karen Howard Each year, WholeFoods Magazine recognizes an individual or a group that has made a significant impact on our industry. In 2022, we are shining a light on those who have taken a stand to...

Private Label: An Innovative Option

November 29, 2022

Marissa Fox

“We know that all consumers are being impacted by economic pressures right now, and we’re sensitive to that.” —Jasen Urena, NestFresh The embrace of private label continues. Perceptions of private label have shifted since the COVID-19 pandemic, and store brands are now more accepted among consumers. Consider the numbers:...

Thinsol Iron Strips by Aavishkar

November 29, 2022

WholeFoods Magazine Staff

Aavishkar THINSOLTM MOUTH-MELTING IRON STRIPS Aavishkar Oral Strips Pvt Ltd brings you the best tasting with the least organoleptic affected Iron supplement oral dissolving strips you have ever tried! Iron is required to transfer oxygen (energy) to reach your tissues and organs, reduce fatigue, repair your damaged tissues, improve endurance,...

15 Supplements to Get Strong, Energized, and Focused

November 29, 2022

Jennifer Joseph

$81.8B projected size of sports nutrition category in 2030. After a rocky few years of COVID-19 restrictions and shutdowns, fitness is making comeback in a major way: Boutique studios and gyms have reopened and are flourishing, professional sports are back in full swing, and popular endurance races and athletic...

Consumers Seek Functionality in Performance Products

November 29, 2022

Scott Dicker

42% rate at which the performance market is growing. Across the grocery store, we have been witnessing how the pandemic has affected retailers, brands, and shoppers from supply chain issues and inflation to the introduction of new trends and flavors to the market. During this time, shoppers’ daily routines...

Why Marketing Matters Most During a Recession

October 18, 2022

Jane Phelps and Jane Phelps, CEO, Know Agency

Cutting back your marketing during a recession is the beginning of the end for your brand awareness and customer engagement. When you cut back on your marketing or stop it all together, you quickly disappear. It doesn’t matter how strong your products are or how much brand loyalty you have...

Herb of the Month: Yucca

November 29, 2022

Jeffrey Burke and Jeffrey Burke, ND, MH, CNC, CHS

Native to the southwestern region of the U.S., yucca is an herbaceous plant. It is of a genus making up a category of more than 40 different evergreen plants in the agave family. Yucca was a staple plant to southwest Native Americans, who used the leaves in traditional ceremonies. The...

What's Selling: December 2022

November 29, 2022

WholeFoods Magazine Staff

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.

10 Supplements to Support Liver Health & Detox

November 29, 2022

Marissa Fox

Tired and foggy? The liver may be to blame, according to Ann Louis Gittleman, Ph.D., CNS. “As many as 80% of women have fat buildup in the all-important organ,” Dr. Gittleman says, “which causes a pileup of toxins that leave us feeling fatigued.” Bloating after eating, low energy, sugar cravings, excess...

Commercial Free Speech Wins Another Victory!

November 29, 2022

Scott C. Tips

One year ago, my article “The First Amendment Protects Vegan Creamery’s Right to Call Its Products ‘Butter’” appeared in WholeFoods Magazine and celebrated the legal victory of Miyoko’s Creamery over the State of California. The State had tried to prevent Miyoko’s from exercising its free-speech right to use the word...

People News: December 2022

November 29, 2022

WholeFoods Magazine Staff

Anissa Medina has joined the American Herbal Products Association (AHPA) as Education & Events Manager. Medina has served as Vice President for State Lobbying for the U.S. Hemp Roundtable. In her new role, she will manage and strengthen AHPA’s educational programming on regulatory compliance, technical issues, and other topics in...