How To Use This Source Directory

Welcome to the 2017 WholeFoods Magazine Source Directory, the largest and most comprehensive print/online directory of information in the natural products industry. The Source Directory —...

First Impressions of Expo West

Natural Products Expo West is like an adult Disney World — if your own personal version of Disney includes supplements and healthy freebies. Lucky...

He’s Doing It His Way

President Trump strategically selected Frank Sinatra’s “My Way” for his first dance at the inaugural ball, and the lyrics to that song could not...

The Latest in Nutricosmetic Trends

Apart from being the editor for WholeFoods Magazine, I am also a woman who cares about skin health. While researching for this month’s cover...

New Beginnings

Like most of us in the natural products industry, I too chose this path on purpose. I wanted to become a part of a...

Changing of the Guard

The natural products industry is composed of a truly incredible group of people. Over the years, I’ve heard tons of amazing stories about entrepreneurs...
Editorial

Who’s Who 2016

Just like the body needs high-quality nutrients to function at its best, the mind and soul need inspiration. To me, inspiration is the single most...
lifestyle disease

Guilt Trip

As the WholeFoods team closes out this month’s issue, we are already setting up for our November coverage. In preparation, I’ve been researching a...
GMO

GMOs: Who Won?

In a fairly muted event, without much pomp and circumstance, President Barack Obama signed into law a bill that affects every single American—whether they...
Editorial

For the Love of Retailing

I was recently shopping at one of my favorite independent natural products stores, and the manager told me an incredible story that I’ve been...

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