Heather Wainer

WholeFoods Magazine is Raising the Bar!

March 24, 2023

The WholeFoods Magazine team launched our new website this month, plus we made sure this April issue was ready for you so you can check out the winners of the 2023 Natural Choice Awards and more!

Women Making Their Mark in Natural Products

June 23, 2022

Heather Wainer and Heather Wainer, Publisher, WholeFoods Magazine

A few months ago, I did an interview with Loren Israelsen of UNPA. He noted that WholeFoods Magazine has long had the foresight to discuss important topics early on. Loren pointed to our coverage of mood support, GMOs, and Mushrooms in 2008. Back then, those topics were just starting to get...

Remembering Dr. Richard Passwater

May 24, 2022

Heather Wainer and Heather Wainer, Publisher, WholeFoods Magazine

I was planning on writing the Publisher’s Letter this month on a very different topic, but life’s circumstances changed my plans. Last week was sandwiched by the loss of two great men who both had a major influence on my career. Saturday night I learned of the passing of Senator...

Inspiring an Industry to Go Above & Beyond

November 18, 2021

Heather Wainer and Heather Wainer, Publisher, WholeFoods Magazine

In 2014, we debuted our Person of the Year feature as a way to recognize the person (or people) who have made the biggest impact specifically on the natural products industry. That impact could be positive or negative, or a mix of both. For 2021, a year marked by negatives...

Transparency Throughout

September 28, 2021

Heather Wainer and Heather Wainer, Publisher, WholeFoods Magazine

[vc_row][vc_column][vc_column_text]Being a small, tight-knit company, we enjoy discussing everything together. About a month ago in one of our team meetings on Zoom, the topic of transparency came up. We value it and are proud of how all of our customers are transparent with their customers. I find this information very...

Woman-Owned, Women-Led!

April 29, 2021

Heather Wainer and Heather Wainer, Publisher, WholeFoods Magazine

[vc_row][vc_column][vc_column_text]I know you are currently reading the May issue, but we started preparing this issue for you in March, during Women’s History Month. As a woman it humbles me to have a month to celebrate the countless accomplishments of women throughout the world, and it also makes me appreciate all...

You Made the Difference in 2020

November 19, 2020

Heather Wainer and Heather Wainer, Publisher, WholeFoods Magazine

As we all know, 2020 has not been the year we planned for. As we enter the last month of this crazy year, hopefully we can see a brighter future on the horizon. During these trying times, we saw true heroes emerge, and we are so grateful. So, as we...

My Keto Experiment

February 19, 2019

Heather Wainer and Heather Wainer, Publisher, WholeFoods Magazine

[vc_row][vc_column][vc_column_text]This year WholeFoods is publishing a series on special diets, so we thought it could be useful and informative to try each diet, too. I tackled Keto as our first diet. I started on New Year’s Day--the perfect time to start fresh with a new food formula. I have always...

35 years and proud!

January 25, 2019

Heather Wainer and Heather Wainer, Publisher, WholeFoods Magazine

As we celebrate our 35th anniversary, it is hard to believe that this much time has gone by and we are still doing what we love. We are proud that we continue to inform and educate after all these years. I will always be thankful to my dad for...

State of the Trade

September 12, 2014

Heather Wainer and Heather Wainer, Publisher, WholeFoods Magazine

This interview first appeared in Marketing Natural Products™, a Digital Publication by The Shelton Group, Autumn 2014 As manufacturers and suppliers decide where to allocate their advertising budgets, what makes trade advertising a worthwhile spend? Trade advertising is always an excellent investment for new product launches, as retail stores...