The past 18-month period has taught us a lot. It also exposed many flaws in our supply system, how we promote, and the way brands and retailers interact. It has caused us to re-think our go-to-market strategies, as well as how to make it easy for shoppers to find and...
Our kids are our future and they are the future of the natural product’s industry. We need to ensure that we don’t overlook them in our merchandising and marketing. This country has a serious epidemic. Childhood obesity and related problems plague our youth. Strategies that teach kids about the importance...
Shoppers have virtually unlimited numbers of choices when it comes to where they shop and how they shop. It is therefore critical that they have consistent, clear, easy to understand messaging that resonates with shoppers. This all begins with where and how retailers merchandise key categories in their stores. The...
Savvy retailers want and need brands to up their game — to provide true category leadership. This does not mean brands need to spend money they currently do not have to invest in expensive tools. On the contrary, retailers need brands to educate them on who their shoppers are, how...
Anaheim, CA — Expo West never fails to disappoint. As a mentor and member of the Pitch-Slam Selection Committee, it’s always exciting to see all the innovation and disruption in our industry. My team made it into the final four. A common theme and hot topic throughout discussions and presentations this...
Natural products can now be found on retailer’s shelves across all channels. In fact, mainstream natural product sales have outpaced natural products sales by natural retailers. This also means more opportunities for top-selling natural brands to be represented in a greater number of stores across multiple retail channels. While this...
Things are changing all the time, especially in natural. We've recently seen stories regarding Albertson's in preliminary talks about a deal to acquire Sprouts, and Whole Foods Market partnering with Nielsen and Dunnhumby. This is the potential beginning to major shift in the way natural brands and retailers do business.
The 2016 election taught us a lot about our country. We learned that there were large groups of people who felt unappreciated and ignored for many years, and people who felt that their voices were not heard in this year’s election. I can boil this down just two single talking...
Total store mainstream sales are up +1.9%—effectively flat across all departments. Meanwhile, organic product sales are up in the high double digits in every department. The health craze is exploding with consumers constantly looking for solutions to improve their health. Improving our diets with quality healthy food is the first...
