Honest Tea founders Seth Goldman and Barry Nalebuff have published Mission In A Bottle: The Honest Guide to Doing Business Differently – and Succeeding ($23.00, 288 pp). In graphic-book format, Goldman and Nalebuff tell their story of how they built Honest Tea and offer business insights to beginner entrepreneurs. Included throughout the book are “Lessons Learned,” such as “Invest in your reputation- it can buy you a second chance.”

The Crown Publishing Group, 1745 Broadway, New York, NY 10019, www.randomhouse.com

Published in WholeFoods Magazine Online (10/15/13)