What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.


If your store is interested in being included in our What’s Selling Column, e-mail: kaylynnebner@wfcinc.com.

Bassetts Health Foods, Toledo, OH (5,200 ft²)

SUPPLEMENTS: Carlson Laboratories, Vitamin D Softgels;
NOW Foods, DGL 400 mg;
Jarrow Formulas, Jarro-Dophilus

FOOD:  Rhythm SuperFoods, Kale Chips;
Raw Indulgence, Raw Revolution Organic Greens SuperFood Bar;
Food For Life Baking Co., Ezekiel 4:9 Bread

HBC: Andalou Naturals, Full Line;
Desert Essence, Body Wash and Shampoo;
Good Health Natural Products, South of France Bar Soaps

BEVERAGES: Zevia, Soda;
ZICO, Coconut Water;
Alkaline Water, Essence Alkaline Water

UP & COMING: Rhythm SuperFoods, Sweet Potato Chips;
Planet Natural, Cleaning Products;
Bean Brand Foods, Beanitos Bean Chips


Health Store and More, Salisbury, MD (19,000 ft²)

SUPPLEMENTS: Rainbow Light Nutritional Systems, Multivitamins;
New Chapter, Full Line;
Garden of Life, Full Line

FOOD: Gluten-Free Foods;
Small Planet Foods, Cascadian Farm Products;
Food For Life Baking Co., Ezekiel 4:9 Bread

HBC: Dr. Bronner’s, Full Line;
Desert Essence, Full Line;
Himalayan Institute, Neti Pot Products

BEVERAGES: Millennium Products, GT’s Kombucha;
O.N.E. Coconut Water, Coconut Water;
Evamor, Artesian Water

UP & COMING: Solar Recover & Zausner, Full Line;
myCeuticals, Nutrisqweeze;
Trace Minerals Research, Full Line


Roanoke Natural Foods Co-op, Roanoke, VA (10,500 ft2)

SUPPLEMENTS: Florida Family Trust, Lakewood Pure Aloe Whole Leaf;
PlantFusion, Multi Source Plant Protein (Vanilla Bean);
New Chapter, Bone Strength Take Care

FOOD: Quinoa Corp., Ancient Harvest Quinoa Pasta;
Annie Chun’s, Seaweed Snacks;
Udi’s Gluten Free Foods, Bread

HBC: Boiron, Arnicare Gel;
Quantum Health, Buzz Away Extreme Repellent;
Hain Celestial Group, Alba Botanica Pure Lavender Sunblock

BEVERAGES: Orgain, Protein Drinks;
Millennium Products, GT’s Kombucha

UP & COMING: Mineral Fusion, Make-up;
Dr. Bronner’s, Fair Trade and Organic Coconut Oil


Wealth of Health, Idaho Falls, ID (4,000 ft2)

SUPPLEMENTS: Nature’s Way Products, Alive!;
Natural Vitality, Natural Calm;
Nutraceutical Corp., Solaray Glucosamine Sulfate

FOOD: Udi’s Gluten Free Foods, Bread;
Flax4Life, Gluten Free Muffins;
Blue Diamond Growers, Nut Chips

HBC: CamoCare Organics, Under-Eye Therapy;
Life-flo, Pure Sea Buckthorn Oil;
Canus Goat’s Milk Skin Care Products, Bar Soaps

BEVERAGES: Zevia, Soda;
Amy & Brian Naturals, All Natural Coconut Juice;
Millennium Products, GT’s Kombucha

UP & COMING: Wakunaga of America, Kyolic Formula 110;
EuroPharma USA, Terry Naturally Curamin;
Nordic Naturals, Children’s DHA


Gregory’s Wheat Shop, Bountiful, UT (2,200 ft2)

SUPPLEMENTS: NOW Foods, L-Tryptophan;
Nutriex Preventive Health, Sport Capsules;
Garden of Life, Super Seed Beyond Fiber

FOOD: Udi’s Gluten Free Foods, Hamburger Buns;
Chocolove, Almonds & Sea Salt in Dark Chocolate;
Nutiva, Organic Extra-Virgin Coconut Oil

HBC: Yoanna Skin Care, Mineral Make Up and Skincare Products;
Desert Essence, Shampoo and Conditioner;
NOW Foods, Toothpaste

BEVERAGES: O.N.E. Coconut Water, Active;
Bragg, Apple Cider Vinegar & Honey; Concord Grape and Açaí;
Ice Age Glacier Water, Water

UP & COMING: Beanfields, Bean & Rice Chips;
Garden of Life, Minami Nutrition Fish Oil Softgels;
Hain Celestial Group, Spectrum Chia Seed
Omega-3 & Fiber


Health Unlimited, Castro Valley, CA

SUPPLEMENTS: Sibu Beauty, Sea Buckthorn Products;
Basic Research, The HCG Solution;
Nature’s Way Products, Glucomannan Root
FOOD: Udi’s Gluten Free Foods, Bread;
Food For Life Baking Co., Ezekiel 4:9 Bread;
Glutino Food Group, Crackers

HBC: Bioforce USA, Herbatint Hair Color;
Aubrey Organics, GPB Glycogen Protein Balancing Conditioner;
Lily of the Desert, Aloe Vera Gel

BEVERAGES: Millennium Products, GT’s Kombucha;
Thomas Kemper Soda Company, Root Beer;
O.N.E. Coconut Water, Coconut Water

UP & COMING: Arctic Zero, Dessert;
Mamma Chia, Beverages;
Ocean Snack, Seasoned Dried Seaweed

Published in WholeFoods Magazine, November 2011