What's Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: editorial@wfcinc.com



Valley Natural Foods, Burnsville, MN
(10,000 ft2)

Supplements: Enzymedica, Digest Basics;
Peter Gillham’s, Natural Calm

Food: Chobani, Greek Yogurt;
Udi’s, Gluten-Free Bread;
Whole Grain Milling, Chips

HBC: Mineral Fusion, Cosmetics;
MyChelle Dermaceuticals, Skin Care

BEVERAGES:  TrueToniqs, LLC, Brain Toniq;
eVamor, Water;
Harvest Bay, Coconut Water

UP & COMING: Cogent Solutions, Baxyl;
Chia Seeds (All Brands);
J.R. Watkins (All)


The Open Cupboard, Seaford, DE

Supplements: Yerba Prima, Psyllium;
Nutritional Scientific Corp.,
Immunition NSC-Pro Pro-Biotic;
Nutritional Scientific Corp., NSC-24 Beta Glucan

Food: Peaceworks, Kind Plus Bar
Ener-G Foods, Gluten-Free Breads (All);
Jennie’s, Coconut Macaroons

HBC: Alvera, Aloe and Almond Roll-On Deodorant;
Bee & Flower, Ginseng Soap;
NOW Foods, XyliWhite Mouthwash

BEVERAGES: Ginseng UP Corp. (All);
eVamor, Water;
Penta, Water

UP & COMING: Garden of Life, Vitamin Code;
Blue Diamond, Nut Thin Crackers;
Lundberg Family Farms, Rice Chips


Roanoke Natural Foods Co-op, Roanoke, VA (10,500 ft2)

Supplements: Pure Essence Labs, Transitions;
Reliance Private Label, Vanilla Whey
Protein Powder;
Reliance Private Label, Vitamin D (1,000 IU)

Food: Back to Nature, Crackers;
Agave Nectar (All Brands);
Stonyfield Farm, Organic Yogurt

HBC: Giovanni, All Shampoo;
Nubian Hertiage, Lotion and Bar Soap;
Boiron, Arnica Gel and Cream

BEVERAGES: Honest Tea (All);
Millennium Products, GT’s Kombucha;
Turtle Mountain, So Delicious Coconut Milk

UP & COMING: Juvo, Superfood;
Irwin Naturals, Aller Pure;
Alaffia, Everyday Shea


Rainbow’s End Natural Foods, Hamilton, MT
(2,000 ft2)

Supplements: Solaray, Multidophilus 12;
Nature’s Life, Vitamin D3;
Nature’s Plus, Spirutein

Food: Arrowhead Mills, Sesame Tahini;
San Francisco Herb and Spice, Bulk Herbs/Spices;
Tinkyada, All Pastas

HBC: Wild Rose, Emu Oil;
Boiron, Arnica Gel;
Xlear, Inc., Spry Toothpaste

BEVERAGES:  Reed’s, Inc., Ginger Brew;
Millennium Products, GT’s Kombucha;
Reed’s, Inc., China Cola

UP & COMING: Zevia, Sodas;
Nutiva, Hemp Protein


Sterling Health Foods, Sterling, CO

Supplements: Pure Essence Labs, One ‘N Only;
Irwin Naturals, Living Green/Liquid-Gel Multi;
Mega Foods, Women Daily Vitamins

Food: NOW Foods, Golden Flax Seed;
MaraNatha, Raw Almond Butter;
Pamela’s Products, Baking & Pancake Mix

HBC: Avalon Organics, Lotion;
Avalon Organics, Shampoo;
Jason Natural, Sea Kelp Shampoo

BEVERAGES: Izze, Sparkling Blackberry;
Reed’s, Inc., Extra Ginger Brew;
Millennium Products, Synergy Kombucha (Grape)

UP & COMING: Weleda, Skin Food;
Garden of Life, Ocean’s 3 Healthy Hormones;
Pure Essence, Ionic-Fizz


Down to Earth, San Jose, CA

Supplements: Jarrow Formulas, Bone-Up;
Natural-Immunogenics, Sovereign Silver;
Lumina Health Products, Cellfood

Food:  Lundberg Family Farms, Rice Chips (Honey Dijon);
Mrs. May’s Naturals, Almond Crunch;
Wai Lana, Yogi Chips (Sweet & Sour)

HBC: Jason Natural Products, Aloe Vera Moisture Cream (84%);
Aztec Secret, Indian Healing Clay;
Margarite Cosmetics, Zinc Cream

BEVERAGES: Steaz, Raspberry Green Tea;
Inko’s, White Tea (Blueberry);
Essentia, Water

UP & COMING: Pure Solutions, Pure IGF-Ultimate;
EuroPharma, CuraMed;
Lidtke, GlycoTrol


 North American Herb and