WILD Flavors, Inc. launched Vegeceuticals, made with a proprietary technology that extracts key phytonutrients from fruits and vegetables. Two varieties are available: Orange powder or liquid contain beta-carotene from vegetables such as carrots, pumpkins and paprika, while the red powder or liquid provides anthocyanins from beets, rhubarb, tomatoes and other purple fruits.

1261 Pacific Ave., Erlanger, KY 41018, www.wildflavors.com

Published in WholeFoods Magazine, January 2012