New York, NYKIND Healthy Snacks (KIND) announced that the company is transforming its wrapper to launch the KIND Snack & Give Back Project, a multi-year program to inspire kindness and empathy. Through the project, KIND will showcase custom designs in support of communities that "haven’t received their fair share of kindness."

“Since KIND’s founding in 2004, we’ve championed kindness as a transformative force for good—it encourages people to step out of their comfort zones, connect in authentic ways and discover each other’s humanity,” Daniel Lubetzky, founder and CEO of KIND, said in a press release. “Through the KIND Snack & Give Back Project, we’re hoping to direct more compassion to deserving groups and, in the process, elevate values like kindness and empathy.”      

For the first installment, KIND is launching a limited-edition KIND Pride bar, which will be sold exclusively on through July 31st while supplies last. 100% of the proceeds will be donated to Ali Forney Center (AFC), with a minimum donation of $10,000, assisting in efforts to protect and empower homeless LGBTQIAP+ youth across the country.

“KIND has been an incredible supporter of The Ali Forney Center and LGBTQIA+ community for yearsnot only financially, but through the support of their team members’ desire to volunteer with us,”  Alexander Roque, director of development at AFC, said in the release. “We’re so excited to deepen our partnership and, above all, continue to spread kindness to our homeless LGBTQIA+ community, a group that is often not celebrated, represented or supported.”

KIND also announced its new be kind to yourself™ platform, which encourages people to prioritize self care for the good of themselves and their communities.  “Our longstanding belief at KIND is to craft snacks made with a nutrient-dense first ingredient, like whole nuts, whole grains or whole fruits," Mike Barkley, president and COO at KIND, said in a press release. "Through this new platform, we want to spark a dialogue and remind people to look at what ingredients are most prominent in their snacks."