WholeFoods 2012 Media Kit

Written By:
WholeFoods Magazine Staff
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Editorial Calendar 2012

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Click here to download a PDF of the complete 2012 media kit.

**NEW: Editorial Calendar 2013**

JANUARY

Supplier Features:
• Raw Materials Round-Up
• Contract Manufacturing
• Packaging

Grocery Focus/Feature:
Natural Food Flavors and Colors

Consumer Bulletin: Cocoa

HBC Counter: Plant Stem Cells

Supplement Highlights: Sleep Aids

Ad Closing: December 2
Artwork Due: December 16

 

 

FEBRUARY

Expo West Pre-Show Issue

Special Section: Product Profiles—Winter

Features:
• Metabolic Syndrome/Diabetes Care
• Bone/Joint Health

Grocery Focus/Feature: Healthy Oils

Consumer Bulletin: Oral Health

HBC Counter: Teens/Tweens

Supplement Highlights: Capsaicin

Ad Closing: January 3
Artwork Due: January 12

MARCH

SupplySide East Pre-Show Issue

Features:
• HBC Merchandising Tips for Men and Women
• Weight Management
• Energy Support

Grocery Focus/Feature: Vegan/Vegetarian Foods

Consumer Bulletin: Headaches/Pain Care

Supplement Highlights: Respiratory Health/Allergy Care

Ad Closing: February 3
Artwork Due: February 13

Natural Products Expo West Show Issue Bonus Distribution, Anaheim, CA, March 8-11

Earth Day Special

APRIL

Features:
• Natural Choice Awards
• Eco-Friendly Products/Cleaners
• Up-and-Coming Antioxidants

Grocery Focus/Feature: Healthy Snacks

Consumer Bulletin: Reusable Bags

HBC Counter: Feminine Hygiene

Supplement Highlights: Green Foods

Supplier Feature: Functional Food Ingredients

Ad Closing: March 1
Artwork Due: March 8

SupplySide East Show Issue Bonus Distribution, New York, NY, May 8–11

MAY

NPA Natural MarketPlace Pre-Show Issue

2012 Source Directory
The Annual Industry Directory
The Industry’s Most Comprehensive Directory
 

Ad Closing: April 2
Artwork Due: April 9

 

 

 

JUNE
IFT Annual Meeting & Food Expo, Las Vegas, NV,  June 25–28

Fancy Foods Show, Washington, D.C., June 17-19

Special Section: Spotlight on Products

Features:

SPECIAL EDITORIAL SERIES—Heart Health: Cholesterol
• Brain Health
• Pet Health

Grocery Focus/Feature: Sweeteners

Consumer Bulletin: Ear Care

HBC Counter: Face and Body Moisturizers

Supplement Highlights: Medicinal Mushrooms

Ad Closing: May 3

Artwork Due: May 10

Natural Products Assn. 2011 Show Issue Bonus Distribution, Las Vegas, NV, June 14–16

JULY

Features:
• SPECIAL EDITORIAL SERIES—Heart Health: Blood Pressure

2012 Retailer of the Year
Digestive Health

Grocery Focus/Feature: Grilling (sauces, marinades, rubs, spices, condiments)

Consumer Bulletin: Delivery Methods

HBC Counter: Sun Care/Insect Repellants

Supplement Highlights: Prostate Care

Ad Closing: June 5

Artwork Due: June 15

 

AUGUST

Expo East Pre-Show Issue

Special Section: Product Profiles—Summer

Features:

• 

SPECIAL EDITORIAL SERIES—Heart Health: 

Statin Nutritional Support (CoQ10, 

ubiquinol, Vitamin E, etc.)
 

• Kids' Nutrition
• Electronics/Web Tools for Retailers

Grocery Focus/Feature: Kid-Friendly Foods

Consumer Bulletin: Stress Management

HBC Counter: Skin Cleansers/Scrubs

Supplement Highlights: Sports Nutrition

Ad Closing: July 3

Artwork Due: July 13

SEPTEMBER

SupplySide West Pre-Show Issue

Features:
• SPECIAL EDITORIAL SERIES—Heart Health: Homocysteine
• Minerals
• Marine Oils
• Skincare/Makeup

Grocery Focus/Feature: Foods for Sensitive Diets

Consumer Bulletin: Organic Foods

Supplement Highlights: Cosmeceuticals

Ad Closing: August 2

Artwork Due: August 10

Natural Products Expo East Show Issue Bonus Distribution Baltimore, MD, September 19-22

OCTOBER

Features:
• SPECIAL EDITORIAL SERIES—Heart Health: Heart-Healthy Foods
• Women’s Health
• Plant-Based Omegas
• Urologic Health

Consumer Bulletin: Amino Acids

HBC Counter: Hair Care

Supplement Highlights: Enzymes (Digestive and Systemic)

Ad Closing: September 5

Artwork Due: September 14

SupplySide West Show Issue Bonus Distribution Las Vegas, NV, November 5-9

NOVEMBER

SPECIAL ANNUAL REFERENCE SECTION:

• WHO’S WHO OF MANUFACTURERS AND SUPPLIERS

• COMPANY PROFiLES

Feature: immune System Support

Grocery Focus/Feature: Beverages

Consumer Bulletin: Sexual Health

HBC Counter: Aromatherapy

Supplement Highlights: Liver/Detox

Supplier Feature: FTC Compliance

Ad Closing: October 3

Artwork Due: October 10

DECEMBER

Special Section: New Product Review of 2012

Features:
35th Annual WholeFoods Natural Products Survey
• Private Labeling

Grocery Focus/Feature: Desserts/Chocolate

Consumer Bulletin: Eye Care

HBC Counter: Deodorant

Supplement Highlights: Curcumin/Turmeric

Ad Closing: November 2

Artwork Due: November 9