We spoke to Shannon Hoffmann of WholeFoods Magazine's Retailer of the Year for 2014, GreenAcres Market, just after she accepted the award at the Natural Product Association's business meeting at Expo East.

Doug Crabtree and Anna-Jones Crabtree of Vilicus Farms in Montana received the Organic Trade Association's Organic Farmer of the Year award. We sat down with them to discuss this recognition.

WholeFoods Magazine editor Kaylynn Chiarello-Ebner and associate editor Tim Person talk to merchandising editor Jay Jacobowitz about his thoughts on this year's Natural Products Expo East.

Princeton, NJ—As part of a new strategy to reclaim some market share from competitors, Whole Foods Market is testing out a customer loyalty program in its Princeton, NJ, store. Shoppers can use a mobile-phone application to earn points for discounts and promotions. The test program is slated to last for six to eight months, with plans to expand to Philadelphia if all goes well. The program could roll out nationally in 2015.

We interviewed Twinlab CEO Tom Tolworthy at Expo East 2014 about his company's transition to employee ownership and its plans for the future.