Two flawed studies, a rehashed review, and an editorial published in the December 17 issue of the Annals of Internal Medicine have attempted to discredit the value of multivitamin supplements, according to Life Extension®, the Fort Lauderdale, Fla.-based anti-aging and longevity research organization.

dan volland

Palm Springs, CA—Dan Volland, co-founder of Mrs. Gooch’s Natural Foods Markets, passed away on Dec. 17.

krill oil

New data from the journal Lipids in Health and Disease suggests that krill oil could be better than other marine oils for improving individuals’ omega-3 index.

South Hackensack, NJ—Naturex recently shared fresh data about two newly launched ingredients during a media tour of its New Jersey extraction and production plant.

supplements dangers

Washington, D.C.—An opinion piece published in Annals of Internal Medicine entitled, “Enough Is Enough: Stop Wasting Money on Vitamin and Mineral Supplements,” has caused a large upset in the natural products industry.

nancy trent

In 2010, I predicted that 2012 would be the tipping point for all things “fresh.”  As a professional trendspotter, I’m always a little ahead of the curve but never too far off the mark. 

Washington, D.C. —The Natural Products Foundation’s (NPF) Truth in Advertising program mailed 150 warning letters in 2013.

walmart marketplace

Redmond, WA—Natural products retailer VitaminLife, with a 4,000-ft2 store and an online business based here, is now selling products—including brands traditionally only sold by natural products retailers—through Walmart.com. This appears to be the first supplements retailer to have made such a partnership with Walmart. While this news may be disconcerting to some independent retailers, just how such eCommerce marketplaces are intersecting with the natural products industry is complicated.

healthcare costs

Washington, D.C.—A new report by market analyst Frost & Sullivan examines how supplementation can lead to lower healthcare costs.