WholeFoods Magazine editor Kaylynn Chiarello-Ebner and associate editor Tim Person talk to merchandising editor Jay Jacobowitz about his thoughts on this year's Natural Products Expo East.

Princeton, NJ—As part of a new strategy to reclaim some market share from competitors, Whole Foods Market is testing out a customer loyalty program in its Princeton, NJ, store. Shoppers can use a mobile-phone application to earn points for discounts and promotions. The test program is slated to last for six to eight months, with plans to expand to Philadelphia if all goes well. The program could roll out nationally in 2015.

We interviewed Twinlab CEO Tom Tolworthy at Expo East 2014 about his company's transition to employee ownership and its plans for the future.

Sugar Land, TX— Dietary supplement manufacturer Bluebonnet Nutrition Corporation hosted Congressman Pete Olson of Texas’s 22nd District on a tour of its headquarters to show the growth and sophistication that has taken place in the natural products industry.

East Windsor, NJ—Raw materials maker Sabinsa Corporation has announced the formation of a new division devoted exclusively to animal nutrition.

For years, Vitamin K was the Rodney Dangerfield of vitamins. You can almost picture it sitting around a table with all the other fat-soluble vitamins (like E, A and D), pulling on it’s tie and saying “I don’t get no respect.”

But that was then and this is now.

Ronkonkoma, NY—Supplement manufacturer and distributor NBTY has received two Gold level national awards at a ceremony hosted by the Golden Bridge Awards, one for Corporate Social Responsibility Program of the Year and another for Employee Communications Campaign of the Year.

Washington, D.C.—The U.S. House of Representatives has passed the Designer Anabolic Steroid Control Act (DASCA), an act designed to give the DEA added authority to act when designer anabolic steroids are mismarketed as dietary supplements.

Invaluable tips for trade advertising.