PLT Health Solutions, Inc. and Oakshire Naturals, LP launched Earthlight Whole Food Vitamin D. The non-GMO natural mushroom powder ingredient delivers 40,000 IUs of Vitamin D per gram and is suitable for food, drinks and supplements. “Good,” “Excellent” and “High Potency” label claims are possible with 10 mg of the ingredient.

Venetron (Apocynum venetum L) from Maypro Industries supports those with occasional mood challenges. Says the company, “fast-acting Venetron offers a better safety and efficacy profile than St. John’s wort and has mood-supportive, calmness restoring and anxiolytic effects.”

News and notes from industry suppliers.

Laval, QC, Canada—Neptune Technologies and Bioressources announced the opening of their reconstructed krill oil plant in Sherbrooke, QC, which can produce 150 metric tons of krill oil annually.

Hoboken, NJ—New research may help improve psoriasis symptoms including redness, skin hardening and flaking without side effects and improve the effectiveness of standard psoriasis treatments, according to a peer-reviewed study published in Panminerva Medica.

Oslo, Norway—A recent study suggests that the omega-3s in krill are successful in reducing high blood triglycerides.

Suppliers and manufacturers understand that a supplement is useless if it fails to effectively deliver nutrients to the body. Companies want the best way to increase the bioavailability of some nutrients, like omega-3s and probiotics, and are turning to microencapsulation.

Gencor has launched ActivAMP, which is extracted from Gynostemma pentaphyllum. This adaptogenic herb is said to activate AMP-activated protein kinase (AMPk), which has benefits for weight management. It is available as a free-flowing powder and is suitable for use in powders, tablets and capsules.

New from NutraGenesis, LLC is AllerGuard Express, a fast-acting seasonal sinus and respiratory wellness product. AllerGuard Express addresses respiratory challenges such as pollen, dust mites, mold and animal hair and dander. It can be taken in response to acute respiratory episodes and is available to marketers as a chewable tablet