SweetenerSteviva Ingredients’s Nectevia is a natural low-calorie replacement for high fructose corn syrup. This stevia enhanced agave syrup has a pH of 4.3–4.8 and is suitable for beverages, baked goods, jams, sauces and more. It has 2.86 calories per gram.

Vegetarian Joint HealthNatreon has launched AyuFlex, a vegetarian and organic joint health ingredient. Derived from Terminalia chebula, this ingredient has been shown to support healthy joint movement and fluidity.

Liquid ExtractsFrutarom BU Health launched EFLAsense, a line of all-natural liquid extracts, “with sensory properties to boost flavor and health benefits” for beverages, confectionary, dairy, bakery and liquid supplements. The line contains natural botanic extracts from flowers (e.g., chamomile, elderflower and orange blossom); leaves (e.g., peppermint, lemon balm and sage); fruits and seeds (e.g., fennel and rose hips) and several herbal blends.

Fish Oil BlendNutegrity now offers OmegaActiv + PL Blend, a combination of Nutegrity’s OmegaActiv omega-3 fish oil (150+ mg), astaxanthin (50 mcg) and phospholipids (180 mg) in one ingredient (500 mg dose). According to the company’s president, Terry Olson, “OmegaActiv + PL Blend fulfills a growing market need for fish oilbased omega-3 phospholipid offerings.”

AstaxanthinNew from Cactus Botanics is astaxanthin raw material. The company says this colorful, lipidsoluble pigment may be the most potent of all antioxidants and supports healthy oxidative balance. Extracted from algae, this astaxanthin is offered in powder and oil forms.

Tasa, one of the largest processers of fish oils in the world, now offers TASA Omega. The product range will include high-quality refined omega-3 fish oils and EE/TG concentrates such as 18/12 fully refined fish oil and 30/20s, 40/20s, 50/20s, 50/10s, 10/50s and other types of concentrates. “We’re building a onestop shop, able to offer a wide range of products from refined to concentrated fish oils,” says the company.

MSM may help deal with allergy symptoms.

A new study from Medicus Research says that MSM may be able to help alleviate allergy symptoms.

Fruit d’Or Nutraceuticals offers LactoCran, a combo of Sabinsa’s shelf-stable LactoSpore probiotic (Bacillus coagulans MTCC 5856) and Cran Naturelle cranberry seed powder from Fruit d’Or. It can be used in foods, beverages and dietary supplements. LactoCran supports digestive and heart health.

Naturex unveiled a new maca ingredient for natural sexual performance products called Macador. “Gently extracted with water, the ingredient is the first maca extract to be standardized to amino acids,” according to Naturex. This helps ensure quality from batch to batch. The maca is sustainably sourced. Results are seen after two weeks.


At Whole Foods Magazine we are dedicated to informing and education the population about natural products. We are constantly updating information about vitamin companies and organic food brands. We understand how important it is to fuel your bodies with nothing but good and wholesome products and we want to share that knowledge with you.

The organic food brands and suppliers that work with are just as dedicated to spreading this message as we are. These companies use top of the line ingredients throughout all of their products. Our suppliers are constantly updating their formulas and looking for new and better ingredients to keep their food healthy and delicious. The vitamin companies that we partner with are enhancing their ingredients as well, testing new ways to bring good supplements into your body while riding it of the bad. Read more about our suppliers and their products below!