Danisco has launched PinVita, a new brand of sterols extracted from a sustainable pine source. Says the company, “PinVita phytosterols are a pure and effective way to keep the heart and arteries in shape by lowering the level of unfavourable LDL cholesterol in your blood by reducing cholesterol absorption.”

Frutarom USA has launched uniK2, vitamin K2 MK-7 for food supplements and functional foods. Studies suggest that the product supports bone and heart health. The ingredient helps activate osteocalcin and produces the optimal binding of calcium in bones. And, heart health may be promoted because the product is said to prevent calcium from being deposited on arterial walls. Says the firm, “UniK2 is a remarkable form of vitamin K2.”

Contract manufacturer Paragon Laboratories is celebrating a milestone this year: its 40th anniversary.

Rockville, MD—The U.S. Food and Drug Administration has developed a new tool where adverse events from dietary supplements can be reported.

A branded cranberry extract (PACran from Decas Botanical Synergies) was showed in a clinical trial to help prevent urinary tract infections (UTIs) in women. Results from the study were presented at the most recent PhytoPharm conference in Nuremberg.

News and notes from industry suppliers.

Soy-Free Phosphatidyl Serine 60% Powder has been launched by NutriScience Innovations, LLC. Derived from sunflower lecithin, the ingredient avoids the issue of soy as an allergen in supplement products, according to the company. Phosphatidyl Serine plays an important role in cognitive health, especially in aging individuals.

New from LycoRed is a natural beta-carotene color called Lyc-O-Beta 1% CWS. Lyc-O-Beta is available in a powder that instantly dissolves when mixed with cold water. The heat-stable ingredient provides a natural and vibrant color and ensures the daily dietary requirement for vitamin A.

Enzymotec USA’s new Sharp-PS GREEN is a soy-free phosphatidylserine (PS) that is non-GMO and was produced in an environmentally conscious way. Says Elzaphan Hotam, CEO, “We see an ever-increasing interest in that product’s source and the promise it holds, as there is a significant population which is cautious about soy and soy-derivatives.”

Suppliers

At Whole Foods Magazine we are dedicated to informing and education the population about natural products. We are constantly updating information about vitamin companies and organic food brands. We understand how important it is to fuel your bodies with nothing but good and wholesome products and we want to share that knowledge with you.

The organic food brands and suppliers that work with are just as dedicated to spreading this message as we are. These companies use top of the line ingredients throughout all of their products. Our suppliers are constantly updating their formulas and looking for new and better ingredients to keep their food healthy and delicious. The vitamin companies that we partner with are enhancing their ingredients as well, testing new ways to bring good supplements into your body while riding it of the bad. Read more about our suppliers and their products below!