News and notes from industry suppliers.

University Park, PA—The fruit of an avocado may be green, but its seed may be helpful as a totally different natural coloring agent.

Hoboken, NJ—Nearly every student has dreamed of taking a pill that would help him or her get through exams a little easier. While there’s no substitute for hitting the books, a study has found a link between taking a branded supplement ingredient (Pycnogenol, distributed by Horphag Research) and improved test scores. Cognitive enhancers, says the research team, could benefit numerous individuals from the elderly to military personnel.

Carthage, MO—Much research points to the benefits of natural eggshell membrane (NEM from ESM Technologies) for joint health. Now, the Journal of Medicinal Food has published the results of an in vitro study on a mechanism of action for why.

Norway—Those living with ulcerative colitis (i.e., inflammation and sores in the gastrointestinal tract) often have no other choice but to take “hard-core” medications to control their condition like steroids, immunosuppressants and even chemotherapeutics. Many would love a more natural way to control the inflammation. A small animal study conducted by researchers from the University of Bergen, Norway, may offer a new prospect for this purpose.

In July, the U.S. Food and Drug Administration (FDA) made public a proposed guidance for new dietary ingredients (NDIs) that are included in supplements. Though the document is aimed at finished product manufacturers, it could have a profound affect on raw materials suppliers.

The mark of a first-rate contract manufacturer is a unique flexibility in fulfilling client needs. Beyond the basic capability to churn out products from an assembly line, true manufacturing partners are well-positioned to make a product run work for you.

With all of the effort and investment that goes into developing a product, it may be easy to become excited at the end of the process and say, “Let’s throw it on the shelf, already!” But for any product or product line, from dietary supplements to cosmetics, manufacturers would do well not to overlook the crucial last step in bringing something to market: designing the product’s home, its packaging.

WILD Flavors, Inc. launched Vegeceuticals, made with a proprietary technology that extracts key phytonutrients from fruits and vegetables. Two varieties are available: Orange powder or liquid contain beta-carotene from vegetables such as carrots, pumpkins and paprika, while the red powder or liquid provides anthocyanins from beets, rhubarb, tomatoes and other purple fruits.

Suppliers

At Whole Foods Magazine we are dedicated to informing and education the population about natural products. We are constantly updating information about vitamin companies and organic food brands. We understand how important it is to fuel your bodies with nothing but good and wholesome products and we want to share that knowledge with you.

The organic food brands and suppliers that work with are just as dedicated to spreading this message as we are. These companies use top of the line ingredients throughout all of their products. Our suppliers are constantly updating their formulas and looking for new and better ingredients to keep their food healthy and delicious. The vitamin companies that we partner with are enhancing their ingredients as well, testing new ways to bring good supplements into your body while riding it of the bad. Read more about our suppliers and their products below!