Rockville, MD—In response to a 2009 petition submitted by Lallemand, the U.S. Food and Drug Administration has announced that it will revise its food additive regulations to allow bakers yeast to be a source of vitamin D2 in baked goods, at levels not exceeding 400 IUs per 100 grams. Previously, it was only permitted to be used as a leavening agent.

Ganeden Biotech distributes a patented probiotic-derived cosmeceutical ingredient called Bonicel. The ingredient is said to improve skin hydration, elasticity, under-eye puffiness and decrease fine lines and wrinkles.

Ilhwa North America Inc. now offers GinST 15, a high-absorption ginseng extract that incorporates a high-yield enzyme fermented process. This technology delivers “higher efficacy, consistent absorption, improved taste profile, plus a lower cost per use,” says the company. This ginseng extract is said to be 15 times more absorbable in the bloodstream than other similar ingredients. It takes just three to four hours to reach maximum absorption. This ingredient won the Best Botanical 2012 award at the 2012 Engredea tradeshow.

New from Ingredion is Novation Indulge 3340. This clean-label texture system is designed for foods and beverages such as yogurt and dairy desserts and is resistant to high temperature, high shear and low pH. The system may help manufacturers reduce a product’s calories and fat.

News and notes from industry suppliers.

The high-stakes battle continues in sugar-land. On September 4, four companies affiliated with the Corn Refiners Association (ADM, Cargill, Ingredion and Tate & Lyle) filed a counterclaim against The Sugar Association for supposedly fooling Americans into thinking that sugar is safer and healthier than high fructose corn syrup (HFCS), “despite overwhelming scientific evidence that the two forms of sugar are nutritionally equivalent.”

WILD Flavors, Inc. has a new line of flavor creations: Flavor Fusion. The natural flavors include aloe berry, superfruit fusion, lime tea cola, pear berry, mango mint, honeydew hibiscus, grape limeade, strawberry lemon, tea jasmine, fantasy citrus, dragonfruit lime, peach spice, aloe melon, thai dragonfruit and black cherry chili.

American Ingredients, Inc. (a division of Pharmachem Laboratories, Inc.) is now the exclusive U.S. distributor for Pomanox natural pomegranate extract (developed by Probeltebio of Spain). The organic-certified pomegranate extract is manufactured with a patented ultrapure water-based extraction process and produced without any organic solvents.

Frutarom has launched an immune health portfolio that includes highly bioavailable forms of minerals such as copper and zinc as well as Echinacea EFLA 894 (a dry-pressed herb juice) and Pelargonium EFLA 956 (a root extract from Pelargonium sidoides DC). Both are produced in Frutarom’s Swiss facility, under strict PIC-GMP certification guidelines and in line with ecological principles.


At Whole Foods Magazine we are dedicated to informing and education the population about natural products. We are constantly updating information about vitamin companies and organic food brands. We understand how important it is to fuel your bodies with nothing but good and wholesome products and we want to share that knowledge with you.

The organic food brands and suppliers that work with are just as dedicated to spreading this message as we are. These companies use top of the line ingredients throughout all of their products. Our suppliers are constantly updating their formulas and looking for new and better ingredients to keep their food healthy and delicious. The vitamin companies that we partner with are enhancing their ingredients as well, testing new ways to bring good supplements into your body while riding it of the bad. Read more about our suppliers and their products below!