As with all types of high-profile public misfortune, a Federal Trade Commission (FTC) investigation is something many natural products companies may think can only happen to other firms. Indeed, it is often the so-called “bad players” or obvious cases of false advertising that gain notoriety when enforcement actions are taken. But even well-intentioned companies may run afoul of FTC if they aren’t careful about the content of their advertising. While much remains the same in this arena, there are several new enforcement patterns to be aware of, as well as several forces to keep tabs on that may well shape the agency’s actions in the near future.

A 23-person clinical trial conducted at Laval University in Quebec, Canada, has confirmed that brown seaweed (InSea2, innoVactiv, Inc., based in Quebec, Canada) positively affects glucose and insulin levels after eating. 

Santa Fe, MN­–New data published in Phytotherapy Research indicates that an herbal combination ingredient benefits women in all phases of menopause.

News and notes from industry suppliers.

New from Sabinsa are Integrated Nutritional Composites (INC). Bi-layered, multi-release tablets include Blood Sugar Support INC Actives (Silbinol, cinnamon, zinc and BioPerine), Weight Management INC Actives (ForsLean, GarCitrin and BioPerine), Heart Health INC Actives (Policosanol, Niacin), Health Health+ INC Actives (L-carnitine, beetroot extract, policosanol and niacin) and NiLitis SR INC Actives (Boswellin, Curcumin C3 Complex and ginger).

Nebraska Cultures Inc. now offers The Healthy-Defense Probiotic Blend, which is intented to help fight yeast, fungal and viral infections. This blend is made with 50% Lactobacillus acidophilus DDS-1, 25% Bifidobacterium bifidum and 25% Enterococcus faecium.

Lallemand Health Ingredients now offers Lalmin Immune, a yeast-based immunity ingredient for food supplement applications. According to the company, the ingredient was “formulated to protect the body, thanks to the complementary immune and antioxidative properties of its components, while retaining yeast natural nutritive qualities.”

New from BI Nutraceuticals is baobab fruit powder, which offers high levels of vitamin C, calcium, potassium, magnesium and zinc. Baobab is said to help support the immune system, promote healthy bones and teeth and maintain cardiovascular health including normal blood pressure levels.

Danisco has launched PinVita, a new brand of sterols extracted from a sustainable pine source. Says the company, “PinVita phytosterols are a pure and effective way to keep the heart and arteries in shape by lowering the level of unfavourable LDL cholesterol in your blood by reducing cholesterol absorption.”