Certified Nutraceuticals re-launched its line. Available are kollaGen II-xs (100% Avian sternum collagen type II), kollaGen I.V.X. (100% avian eggshell membrane), TendoGuard (Collagen Types I, II, V, X and mucopolysaccharides), H.A.95 (hyaluronic acid sodium), Pure Marin Collagen (peptide powder), Olea25 (organic olive leaf extract), Reverse-vine (grapevine extract) and PomEllagic 40 and 70 (pomegranate seed extract).

Amax NutraSource, Inc. now offers Perfecta, a zero-calorie natural sweetener that combines erythritol and luo han guo (monk fruit) in an integrated crystallization process. The resulting white particles are of a uniform size and are free flowing. Perfecta is non-GMO, made from GRAS ingredients, kosher and ideal for food and beverage applications.

New from Jost Chemical Company is a proprietary process to produce a unique calcium magnesium citrate co-salt. The co-salt offers calcium and magnesium in a 2:1 ratio. This ingredient is a unique compound, not a simple dry blend of calcium citrate and magnesium citrate. The co-salt maintains fluidity and resists thickening.

News and notes from industry suppliers.

With the market now saturated with interesting and appealing natural products, it is imperative to stand out. You could try to have sales reps standing in every aisle of every natural store to highlight the benefits of your product. Or, you could let your packaging do the talking for you. A well-designed, professional look is more than a pretty picture; done well, packaging will put your best foot forward, showing customers why they should care about your story and your unique products.

According to the Natural Marketing Institute (NMI), over 400 registered green logos exist worldwide (1). Most consumers say they are more likely to buy products with green seals, says NMI (1), and there are good reasons why. Certifications help a product standout in saturated markets.

Deerland Enzymes just launched PrefixPro, a prebiotic that promotes digestive health by stimulating probiotic growth. Unlike fiber- or starch-based prebiotics, PrefixPro requires a much smaller dosage and shorter time period to be effective. It works in both intestines, is not sensitive to specific environmental conditions of the gut and doesn’t cause flatulence.

Nutraceuticals International Group now offers SlimPro (a fish peptide enriched with BCAAs), which helps increase CCK and GLP-1 production. These molecules send messages to the brain to control hunger, eating and nibbling, and therefore may help control calorie intake. Applications include tablets, capsules, soft gels, stick packs, protein shakes, soft beverages and baked goods.

Jost Chemical Company now offers microencapsulated materials including Jost Copper Gluconate USP, Jost Ferrous Fumarate USP, Jost Manganese Sulfate USP/EP, Ferrous Sulfate USP, Magnesium Oxide USP and Zinc Oxide USP. Potential applications include chewable tablets and capsules, premixes and nutritional bars.


At Whole Foods Magazine we are dedicated to informing and education the population about natural products. We are constantly updating information about vitamin companies and organic food brands. We understand how important it is to fuel your bodies with nothing but good and wholesome products and we want to share that knowledge with you.

The organic food brands and suppliers that work with are just as dedicated to spreading this message as we are. These companies use top of the line ingredients throughout all of their products. Our suppliers are constantly updating their formulas and looking for new and better ingredients to keep their food healthy and delicious. The vitamin companies that we partner with are enhancing their ingredients as well, testing new ways to bring good supplements into your body while riding it of the bad. Read more about our suppliers and their products below!