It’s that time of the year again! Natural Products Expo West, hosted by New Hope Natural Media, is once again coming to the Anaheim Convention Center in Anaheim, CA from Thursday, March 7th to Sunday, March 10th. On Friday and Saturday, the show floor is open from 10:00 a.m. to 6:00 p.m., and on Sunday from 10:00 a.m. to 4:00 p.m. Co-located with several other events (Engredea; Nutracon; Fresh Ideas Organic Marketplace; and Beer, Wine, and Spirits Marketplace), Expo West provides invaluable knowledge for those looking to improve their stores and products.

WILD Flavors, Inc. expanded its taste-modification ingredient offerings with WILD Sweetness Enhancer. This natural flavor adds sweetness perception and reduces sugar/calorie content, “all while lowering finished product costs,” says the company. The Sweetness Enhancer is available in liquid and dry forms, and is designed to be used in many product applications.

Anderson Global Group offers Provinal Omega-7 Palmitoleic Acid, which is said to support HDL cholesterol levels, benefit inflammation and support those with metabolic syndrome. Says the company, “It’s ideal for cholesterol, cardiovascular, diabetes and weight-loss formulas.”

Garuda International Inc. launched B-CAN Oat Bran Concentrate/Oat ß-Glucan. The GRAS ingredient is safe for use as a food additive and is suitable for use in breads, breakfast cereals, soups, salad dressings and beverages. B-CAN Oat Bran Concentrate/Oat ß-Glucan is also currently certified Kosher and Halal.

Baobab Foods now offers pomegranate-flavored Baobab Fruit Cubes. The company along with its partner Afriplex also introduced several new ingredients like rooibos tea extract, buchu whole leaf tea and extract, and depectinized baobab extract.

Viterra Canola Processing offers verraUltra9. This all-natural refined and deodorized oil is derived from a non-GMO source. The omega-9 high-oleic canola oil is double-expeller pressed and helps maintain its natural nutritional value.

From Vitiva comes a new stevia line under the Sweet’n Vit brand. It offers maximum sweetness with minimum bitterness and can be used as a sweetener on its own or combined with natural sweeteners or with sucrose. With GRAS status, it is also all-natural, has zero calories and carbohydrates and induces no glycemic response.

News and notes from industry suppliers.

Berlin, Germany—A branded larch arabinogalactan (ResistAid, from Lonza, Inc., with U.S. headquarters in Allendale, NJ) may prevent colds thanks to its “immune-stimulatory properties.” Such were the findings in a study published by German researchers in Current Medical Research and Opinion.

Suppliers

At Whole Foods Magazine we are dedicated to informing and education the population about natural products. We are constantly updating information about vitamin companies and organic food brands. We understand how important it is to fuel your bodies with nothing but good and wholesome products and we want to share that knowledge with you.

The organic food brands and suppliers that work with are just as dedicated to spreading this message as we are. These companies use top of the line ingredients throughout all of their products. Our suppliers are constantly updating their formulas and looking for new and better ingredients to keep their food healthy and delicious. The vitamin companies that we partner with are enhancing their ingredients as well, testing new ways to bring good supplements into your body while riding it of the bad. Read more about our suppliers and their products below!