Munich, Germany—A branded eggshell membrane supplement has recently been tested for joint support in an independent clinical trial.

It’s no secret that natural and organic labeling is undergoing a change amid consumer and government scrutiny. In May of this year, Kellogg agreed to drop terms like "All Natural" and "100% Natural" on some of its Kashi and Bear Naked brand product labels as well pay more than $5 million to settle a class-action consumer fraud lawsuit (1). While the company’s representatives stood by their advertising practices, this is only one of many examples of lawsuits and bad press as consumers demand accuracy in labeling.

News and notes from industry suppliers.

Benicia, CA—InterHealth recently expanded its portfolio with the purchase of the 7-Keto ingredient business from Humanetics Corporation. According to information from the company, this healthy weight support ingredient has sold more than one billion dosage units to date.

City of Industry, CA—Best Formulations’ philosophy is “together we grow,” and growth has certainly been accomplished over its 30-year history.

Axiom Foods offers Avenolait, an allergen-friendly whole-grain oat milk powder. This ingredient contains many of the same nutrients as uncooked oats as well as insoluble and soluble fibers. It can be used in baked goods, beverages, cereals and more.

Iron Taste-Free is now available from Albion Human Nutrition. This ingredient (ferric glycinate) decreases the pH of the upper duodenum, allowing it to be absorbed longer. The company says the ingredient is generally recognized as safe and well tolerated.

Valensa International launched a new joint health gummy based on its existing Flex Pro ES joint health product, which was only offered in capsules. The product combines Zanthin Natural Astaxanthin, BiovaFlex Water-Soluble Egg Shell Membrane, boswellia and a proprietary form of hyaluronic acid.

East Windsor, NJ—Raw materials maker Sabinsa Corporation has announced the formation of a new division devoted exclusively to animal nutrition.


At Whole Foods Magazine we are dedicated to informing and education the population about natural products. We are constantly updating information about vitamin companies and organic food brands. We understand how important it is to fuel your bodies with nothing but good and wholesome products and we want to share that knowledge with you.

The organic food brands and suppliers that work with are just as dedicated to spreading this message as we are. These companies use top of the line ingredients throughout all of their products. Our suppliers are constantly updating their formulas and looking for new and better ingredients to keep their food healthy and delicious. The vitamin companies that we partner with are enhancing their ingredients as well, testing new ways to bring good supplements into your body while riding it of the bad. Read more about our suppliers and their products below!