News and notes from industry suppliers.

Acceptance and compliance are basic concerns in designing better supplements. If consumers don’t take products as intended, the rest won’t matter. Beyond “large pill phobia” and “pill fatigue,” other factors driving supplement delivery innovation include enhanced assimilation, decreased transit time, improved taste and convenience, according to Trisha Sugarek MacDonald, B.S., M.S., director of R&D and national educator for Bluebonnet Nutrition Corporation, Sugar Land, TX. These issues will pop up throughout this feature as we examine various options.

Food for thought: this year, 83% of shoppers bought more Brand ABC products than they did a year ago (1). And, 60% of shoppers feel Brand ABC is a better value than the top brands while being of the same quality (1). Wouldn’t you love to carry Brand ABC on your shelves?

Well, next time you head into your store, take note of the name above the door. Brand ABC can be you.

When consumers say they’re fed up with the artificial additives in foods, chances are, they’re talking about dyes that are linked to behavioral problems and fake flavors that have a tinny not-quite-authentic taste.

Cancer patients undergoing certain types of radiation treatment are prone to developing radiation-induced heart disease, especially when the heart is in the radiation area. A group led by researchers from the University of Arkansas for Medical Sciences recently examined whether taking both vitamin E a-tocopherol (as Tocomin SupraBio, from Carotech, with U.S. headquarters in Edison, NJ) and a drug called pentoxifylline (PTX) could help.

News and notes from industry suppliers.

Milan, Italy—New research offers further support for why grape seed extract may support heart health.

Eagan, MN—Serious athletes who partake in long vigorous exercise (like marathoners) often experience impaired immune function after strenuous physical activity. Researchers now believe that a branded baker’s yeast beta-glucan (BG, Wellmune WGP from Biothera, based here) may help.

sabinsa

Sabinsa Corporation wrapped up its 2013 Sabinsa on Wheels series at the beginning of October, with a Weehawken, NJ event. This day-long educational event for its East Coast customers featured several speakers from the Sabinsa team, who spoke about the company and the science behind its proprietary dietary supplement ingredients.