Ganeden and Sensus America have teamed up to create Frutalose PrO, a liquid prebiotic, chicory root fiber syrup blended with the probiotic, ganedenBC30. The ingredient combo is low sugar, low calorie and offers health benefits to consumers in areas like protein utilization and digestive health.

PLT Health Solutions, Inc. now offers OXySTORM Standardized Nitrate, a nitrate concentrate powder derived from red spinach. The non-GMO powder is 100% water-soluble, sugar-free and has a neutral pH, so it can be easily added to nutrition products such as bars, powders, chewables, energy drinks and supplements. Nitrate is said to help with vascular and muscle function through nitrate oxide production during athletic activity.

News and notes from industry suppliers.

Who inspires you?      

Who pushes this industry to be bigger and better each and every day?  

Whose creativity spurs innovation in others?

WholeFoods asked, and our readers responded. This inaugural listing of WholeFoods
Magazine Who’s Who honorees is the result.

Morristown, NJ—With transparency a key concern for many consumer, PLT Health Solutions launched the PLT360 program at SupplySide West. Devin Stagg, vice president of strategy and business development at PLT Health Solutions, explained, “Trust builds brands.”

dna testing

In a panel discussion about botanical testing methods during SupplySide West, industry experts addressed a top-of-mind issue: DNA testing. Elan Sudberg, CEO of Alkemist Laboratories, noted that DNA-Next Generation Sequencing (NGS) is “newer and better than DNA barcoding.”


Seven esteemed experts on dietary supplements regulations kicked off the Wednesday morning SupplySide West program with a panel discussion about the state of the dietary supplements industry and which issues might surface in the near future.


Washington, D.C.—Industry members have a lot to learn from the opinions expressed by a U.S. District judge in the case of the United States versus Bayer Corp., according to Steve Mister, Esq., president and CEO of the Council for Responsible Nutrition.


New Brunswick, NJ—New research published in Andrologia suggests that a branded shilajit (PrimaVie from Natreon, published here) increased free and total testosterone levels in healthy men.


At Whole Foods Magazine we are dedicated to informing and education the population about natural products. We are constantly updating information about vitamin companies and organic food brands. We understand how important it is to fuel your bodies with nothing but good and wholesome products and we want to share that knowledge with you.

The organic food brands and suppliers that work with are just as dedicated to spreading this message as we are. These companies use top of the line ingredients throughout all of their products. Our suppliers are constantly updating their formulas and looking for new and better ingredients to keep their food healthy and delicious. The vitamin companies that we partner with are enhancing their ingredients as well, testing new ways to bring good supplements into your body while riding it of the bad. Read more about our suppliers and their products below!