It’s that time of the year again! Natural Products Expo West, hosted by New Hope Natural Media, is once again coming to the Anaheim Convention Center in Anaheim, CA from Thursday, March 7th to Sunday, March 10th. On Friday and Saturday, the show floor is open from 10:00 a.m. to 6:00 p.m., and on Sunday from 10:00 a.m. to 4:00 p.m. Co-located with several other events (Engredea; Nutracon; Fresh Ideas Organic Marketplace; and Beer, Wine, and Spirits Marketplace), Expo West provides invaluable knowledge for those looking to improve their stores and products.
The pressure is on. You are charged with making an important decision about an issue that affects millions of people. Worse, you’re really not well versed on all its complex potential ramifications. Wouldn’t it be great to have a helping hand, someone knowledgeable to tell you what you need to know in 15 minutes and leave you with a clear one-pager to remind you about everything you discussed?
According to the Natural Marketing Institute (NMI), over 400 registered green logos exist worldwide (1). Most consumers say they are more likely to buy products with green seals, says NMI (1), and there are good reasons why. Certifications help a product standout in saturated markets.
With the market now saturated with interesting and appealing natural products, it is imperative to stand out. You could try to have sales reps standing in every aisle of every natural store to highlight the benefits of your product. Or, you could let your packaging do the talking for you. A well-designed, professional look is more than a pretty picture; done well, packaging will put your best foot forward, showing customers why they should care about your story and your unique products.
Positive contract manufacturing relationships are all about meeting and exceeding expectations. Seeing eye to eye, being on the same wavelength, having one’s clocks synchronized…these are crucial factors for the success of any partnership between manufacturer and finished product marketer. “It is never a good practice to over-promise and under-perform,” notes Richard Kaufman, executive vice president of Paragon Laboratories, Torrance, CA.
Will 2013 be a good year for the natural products industry? And, how will 2012’s hottest issues like GMOs affect the new year from a business standpoint? In this feature, WholeFoods goes right to the source via interviews with raw materials suppliers to bring you insight into key areas we should have our eyes on in the coming year. These companies are often at the forefront of innovation, often playing with new ingredients and combinations years before we see them on the market. Their knowledge of industry trends is something from which we can all benefit.
The U.S. Food and Drug Administration (FDA) is the federal regulatory agency with the primary responsibility of enforcing the statutes and regulations governing the manufacturing, packing, labeling and distribution of products in the food, beverage, dietary supplement and cosmetics industries. Whether it is conducting inspections to ascertain compliance with the Current Good Manufacturing Practices (CGMPs), reviewing labeling or striving to ensure the safety of products, the FDA looms as an ever-present monitor of companies in the aforementioned industries.
They understand more than ever what their nutrition needs are, yet they can’t always easily find the time, or spend the money, to bridge the gap from knowing what’s healthy to practicing it in their diet. Because of these factors, consumers keep turning to food products with healthy ingredients added in as bonus nutrition. Certain functional ingredients are especially popular already, while others are climbing the ladder of consumer awareness.
With all of the effort and investment that goes into developing a product, it may be easy to become excited at the end of the process and say, “Let’s throw it on the shelf, already!” But for any product or product line, from dietary supplements to cosmetics, manufacturers would do well not to overlook the crucial last step in bringing something to market: designing the product’s home, its packaging.
The mark of a first-rate contract manufacturer is a unique flexibility in fulfilling client needs. Beyond the basic capability to churn out products from an assembly line, true manufacturing partners are well-positioned to make a product run work for you.