Through actions both pre-emptive and reactive, dietary supplement makers have answered the consumer cry for transparency in many ways, from verification symbols to GPS traceability and labeling redesigns. Further up the supply chain, dietary ingredient suppliers fill a role typically less visible to consumers, but just as vital to industry’s transparency aims, as they manage how raw materials are sourced and transformed into powders, oils and extracts fit for use in supplements.
Back in 1994, who could have predicted how the Internet would impact the way we receive information? Whether it’s getting the latest sports scores, finding a restaurant in a new city or searching out customer feedback on a washing machine, we turn to the Internet for just about everything. That includes getting information about our dietary supplements.
In Washington D.C., you will always find that there is an elephant (or donkey) in the room that no one wants to talk about. One that has been hanging around the dietary supplements industry is the New Dietary Ingredient (NDI) draft guidance. While this topic is brought up every so often, the conversation often gets pushed to the side for one reason or another—until it is brought up yet again.
In early February, consumers who bought herbal supplements in New York were left wondering, “Was that really St. John’s Wort in my bottle?” NY Attorney General (NYAG) Eric T. Schneiderman announced DNA testing of herbal supplements purchased at GNC, Target, Walmart and Walgreens, produced unfavorable results. The active herbs were not found in the tested products, and filler herbs were used in their place, the NYAG stated. Based on the results, he insisted through cease-and-desist letters that the tested herbal products be pulled from shelves.
Finished products makers looking to buy from a new raw materials supplier—or make sure their current partners are still up to snuff—have a lot of important questions that need answers. Three areas of special concern are ingredient quality traceability, research backing and supply/costs. Several ingredient providers offer key information on these important matters in this report.
To be a competitive contract manufacturer in today’s dietary supplement market, quality is a must. The demands of product marketers and their customers, along with the demands of regulators like the U.S. Food and Drug Administration (FDA), have combined to create a strong movement toward improved standards.
Everyone is buying in on natural flavors and colors. It’s now only a matter of how far these sibling industries can push the boundaries, as the role they play in the food market is unquestioned. The use of botanical extracts in lieu of synthetic molecules is now mainstream, according to Amandine De Santi, business manager at NATUREX, Avignon, France. “The use of natural flavors, for example, is no longer a way to differentiate from the competition, but it has become a key requirement for consumers, especially in products for kids or with a healthy positioning,” she says.
Retailers looking to raise profit margins, strengthen their brand and increase customer loyalty need look no further than private labeling. It’s easier said than done, of course. And yet, lots of retailers are doing it successfully. U.S. retail sales of private label foods and beverages reached $102 billion in 2013, outpacing the growth of the overall food and beverage market from the previous year, according to Packaged Facts (1).